Diane Rusignola Email & Phone Number

Washington, District Of Columbia

Alexandria, Virginia

Help guide the content, design consistency and editing of NACS Magazine (30,000 circulation) and its distribution across the association’s media platforms, including websites and social media. Editor in Chief of NACS Daily e-newsletter (60,000 circulation). Develop content, assign articles, edit and manage production process daily. Manage freelance writers and budget. Commission reader surveys as needed. Track digital statistics monthly for website, e-newsletter and social media platforms. Collaborate with web content manager and marketing team to plan homepage content. Helping to develop an org-wide content strategy and reader personas with an outside content strategist. Working to execute strategy with the marketing, education, public relations and government relations departments.

Alexandria, Virginia

Sales Strategy and Research: Identify targeted prospects. Generate new content-based revenue sources (whitepapers, sponsored content, supplements, niche enewsletters). Conduct advertiser research to determine needs and common objections. Develop sales strategy and management. Coordinate strategy with editorial team on a weekly basis to ensure existing content is being promoted and needed new content is developed. Publication Marketing: Identify needed marketing tools (media kit, advertiser emails, pieces targeted toward advertiser segments, postcards). Create copy and brainstorm with marketing team on new pieces; and oversee implementation and distribution. Attend industry events to promote IA magazine externally; keep IIABA staff up-to-date on IA for internal promotion. Sales Management: Implement shared advertiser/contact database and overall workflow. Hold weekly meetings with sales manager and report results to publisher. Develop annual advertiser visit schedule and action items for visits. Track progress of sales goals for sales team and provide regular updates to publisher. New Sales: Increase sales capacity by reaching out to new prospects by vertical and managing add-on sales with current clients. Manage all house client relationships and convey enhanced publishing capabilities (print and digital, broader delivery to various platforms, ability to search all association content from a single source). Discuss specific content with subsegments monthly to position for advertising.

Alexandria, Virginia

Evaluates pitches from freelancers and assigns stories. Maintains good relationships with writers so that deadlines and quality guidelines are met. Monitors industry news and trends for story ideas; develops both agent and industry source lists. Leads overall editorial planning and story generation efforts for the magazine, email newsletter, website and social media. Serves as liaison with outside design firm to guide magazine through production cycle and meet deadlines. Communicates editorial vision to writers and the creative team. Provides assistance in conceptualizing section layouts and gathering art when necessary. Substantively edits and copyedits all editorial content (magazine, email newsletter, website, social media). Reports and writes for the magazine and email newsletter. Develops overall marketing strategy (including annual media kit) with editor in chief. Creates content and design, and sends quarterly marketing pieces to current and potential advertisers.

Washington D.C. Metro Area

Association Media & Publishing is guided by a volunteer Board of Directors. The members of the Board of Directors are the stewards of the association and are responsible for reflecting the views and interests of all members. The Board provides leadership, a shared vision and sense of mission, and is responsible for the fiscal health of Association Media & Publishing.

Baltimore, Maryland

Assigned bylined articles by head of sports and published in print and online. Worked with editors to produce weekly content in print and online, including on technical mechanics of a data visualization site. Proficient with Merlin and Assembler photo software and CCI content management system.

Medill News Service

Capitol Hill-credentialed reporter. Specialized in health, science and business reporting. Worked extensively in database reporting and with data visualization techniques, including with SQL/Sqlite. Published on Chicago Tribune, Los Angeles Times, WhoRunsGov (a Washington Post site), McClatchy DC, Chicago Journal, Waterloo Courier, Northwest Indiana Times, The Frederick News-Post, and in Community Health and Medill magazines.

Washington, D.C.

Managed entire communication process with feature authors, including ensuring article purpose was clear and deadlines met, completing legal and comprehensive editing, and fact checking. Substantively edited all ACC Docket content before layout. Copyedited and proofread for all correction stages. Editor-in-Chief of Canadian Briefings, a quarterly newsletter supplement to ACC Docket. Assisted in planning future editorial content and direction of all aspects of magazine. Founded and wrote monthly Tips & Insights column; conducted substantive interviews with legal experts.

Bishop Perry Middle School, New Orleans, La.

Full-time AmeriCorps volunteer at a tuition-free middle school for boys from the federal poverty level or below. Created and maintained community newsletter with a national circulation of 4,500 (Habari Njema), award-winning student newspaper (1941 Dauphine) and school yearbook (Sankofa). Taught writing skills and history of print journalism in daily elective.

Master Of Science, Medill School Of Journalism

Activities and Societies: Graduate Student Advisory Council (member).Studied SLR photography fundamentals and produced a portfolio.

Bachelor Of Arts, Political Science And Communication

Activities and Societies: The Villanovan (editor), Lambda Pi Eta (president), Pi Sigma Alpha (president).Graduated cum laude. Named.