Diane Udin Email & Phone Number

Greater New York City Area

• Responsible for the review and approval of artwork pertaining to: products, packaging, promotions, catalogues, print advertising, websites, sales offerings and all collateral materials created in connection with more.
• Manage approvals for business categories which include: Toys, Games, Accessories, Gifts and Novelties; House and Home Furnishings; Catalogues; Mascot Licensing; Club Marketing; and materials related to Trading Cards..
• Review submissions for compliance related to: contract, quality of goods, execution of logos and trademarks, execution of colors, NHL policies, player related issues/trademark compliance and other trademark issues and.
• Interact with licensees while managing compliance. Generate non-compliance reports and follow-up
• Maintain knowledge and experience working with intellectual property matters, including a keen understanding of trademark and copyright law while working with the NHL legal department
• In charge of the QC On-Line approval system, duties include: register new licensees for the system, manage day-to-day issues that arise with licensee accounts, and work closely with the Senior Director of IT on issues.

Stamford, CT

• Managed global marketing platforms and communication projects for Sheraton and Tribute Portfolio brands
• Acted as a client liaison between Global Brand Design (GBD) and Brand Partners and Internal Communications
• Maintained strong and constant communication across all disciplines of GBD (2D, 3D, Digital, Video)
• Drove global alignment, consistency of brand voice and visual language across all channels, worked closely with the Brand, Field Marketing, Digital, and Social Media teams
• Tracked projects against predefined budget and SOW while managing timelines efficiently for print, web, product, and brand guidelines
• Monitored the creative team's priorities and workload efficiency among designers and production team

United States

• Launched and implemented a multi-million dollar online global licensing product approval and asset system within a six month timeframe while meeting all deadlines in record time
• Designed the look and feel of the system and wrote all user help guides, including the WWE Brand Immersion Guide educating all users about WWE brand standards
• Conducted brand immersion training and introduction to the system for all users about WWE process
• Acted as main point of contact for all global users regarding system usage and approval process
• Managed all approvals for WWE global products from concept to production stage
• Produced and managed all system reporting

• Managed a team of designers to ensure timelines, job specifications, production, and budget requirements were met
• Oversaw projects throughout the creative process
• Acted as a conduit for the Marketing and CPG departments including Licensing, Home Video, and Merchandising to ensure ROI
• Created and oversaw the overall look of stadium venue stores at WrestleMania, including all merchandise sold at venue and on-line
• Regulated the on-line approval system for Creative Services and all clients, Legal, and Photography departments
• Managed all production for the National Global Licensing Expo in Las Vegas

• Responsible for the Neutrogena Men Skin and Shave Care promotional campaign which produced brand awareness and sales increase at local markets
• Recruited, trained, and managed brand ambassadors
• Mentored all representative execution of events and in-store demos
• Created marketing materials/web development for the communication portal used by representatives

• Executed promotional events for GM Brand which entailed working closely with General Motors dealers
• Presented proposals at dealer meetings; Brainstormed, planned, executed, and evaluated promotional events
• Worked with outside promotional companies closely on economical premiums and staffing needs
• Examples of events: Buick Golf Expos/Vehicle Launch Premieres, Pontiac’s sponsorship of College Basketball and Minor League Baseball, as well as GMC’s Home and Garden shows

• Coordinated planning of promotional events
• Responsibilities included: research of event locations, inventory of event materials, coordinated and executed events; Locations of events included: Radio City Music Hall, the Tribeca Film Festival, and New York Mets

• Implemented marketing strategies which led to a 45% increase of consumer brand awareness at local markets
• Trained new employees on company marketing techniques
• Coordinated Red Bull events; Events included: Dave Matthews Band Live in Central Park, Red Bull Flugtag, Orange County Choppers, and various skiing, racing, and sky diving events in the Hudson Valley.

Education record

Ba, Public Relations