Diane Udin Email & Phone Number

Greater New York City Area

• Responsible for the review and approval of artwork pertaining to: products, packaging, promotions, catalogues, print advertising, websites, sales offerings and all collateral materials created in connection with more than 60 licensees to ensure NHL brand standards are met• Manage approvals for business categories which include: Toys, Games, Accessories, Gifts and Novelties; House and Home Furnishings; Catalogues; Mascot Licensing; Club Marketing; and materials related to Trading Cards. Notable licensees include: Topps, Fanatics, Upper Deck, WinCraft, WWE, Crocs and Playmobil• Review submissions for compliance related to: contract, quality of goods, execution of logos and trademarks, execution of colors, NHL policies, player related issues/trademark compliance and other trademark issues and applications (including trademark clearances and restrictions)• Interact with licensees while managing compliance. Generate non-compliance reports and follow-up • Maintain knowledge and experience working with intellectual property matters, including a keen understanding of trademark and copyright law while working with the NHL legal department• In charge of the QC On-Line approval system, duties include: register new licensees for the system, manage day-to-day issues that arise with licensee accounts, and work closely with the Senior Director of IT on issues pertaining to the current site and implementation of the updated approval system which includes testing site issues and architect technological solutions to streamline workflow• Respond to "hot market" requests during World Cup, Heritage Classic, Centennial Classic, NHL Winter Classic, All-Star, Stadium Series, Stanley Cup Playoffs, Stanley Cup Final and other hot market events to meet retail orders of NHL licensees

Stamford, Ct

• Managed global marketing platforms and communication projects for Sheraton and Tribute Portfolio brands • Acted as a client liaison between Global Brand Design (GBD) and Brand Partners and Internal Communications • Maintained strong and constant communication across all disciplines of GBD (2D, 3D, Digital, Video)• Drove global alignment, consistency of brand voice and visual language across all channels, worked closely with the Brand, Field Marketing, Digital, and Social Media teams• Tracked projects against predefined budget and SOW while managing timelines efficiently for print, web, product, and brand guidelines• Monitored the creative team's priorities and workload efficiency among designers and production team• Evaluated and refined processes on an ongoing basis• Lead the design execution process and act as the conduit between internal teams (design, copy, proofreading, and production) and clients

United States

• Launched and implemented a multi-million dollar online global licensing product approval and asset system within a six month timeframe while meeting all deadlines in record time• Designed the look and feel of the system and wrote all user help guides, including the WWE Brand Immersion Guide educating all users about WWE brand standards• Conducted brand immersion training and introduction to the system for all users about WWE process• Acted as main point of contact for all global users regarding system usage and approval process• Managed all approvals for WWE global products from concept to production stage• Produced and managed all system reporting• Coordinated weekly meetings with the SVP of Global Licensing proving system metrics success and productivity• Presented the introduction of the global system for the first time to WWE personnel and upper management, agents and licensees at the Las Vegas Licensing Expo• Developed the consumer products creative strategy with the WWE Creative Services Department• Produced style guides to support the consumer products business and key third-party partners such as agents, licensees, and retailers (i.e. Mattel, Kmart, Topps)• Developed brand position guides and PowerPoint decks based on WWE approved products to provide complete support to the Consumer Products Sales team pitches• Acted as lead to the SVP and Creative Director of Global Licensing

• Managed a team of designers to ensure timelines, job specifications, production, and budget requirements were met• Oversaw projects throughout the creative process• Acted as a conduit for the Marketing and CPG departments including Licensing, Home Video, and Merchandising to ensure ROI• Created and oversaw the overall look of stadium venue stores at WrestleMania, including all merchandise sold at venue and on-line• Regulated the on-line approval system for Creative Services and all clients, Legal, and Photography departments• Managed all production for the National Global Licensing Expo in Las Vegas• Oversaw the updating of all style guides to support the consumer products business• Managed vendor relationships based on quality, cost, service, and turnaround time and provided purchase orders while maintaining the budget for each project• Effectively facilitated client and department status meetings• Attended press checks and ensured to match color proofs with a meticulous eye for color and detail and maintain quality control

• Responsible for the Neutrogena Men Skin and Shave Care promotional campaign which produced brand awareness and sales increase at local markets• Recruited, trained, and managed brand ambassadors• Mentored all representative execution of events and in-store demos• Created marketing materials/web development for the communication portal used by representatives

• Executed promotional events for GM Brand which entailed working closely with General Motors dealers• Presented proposals at dealer meetings; Brainstormed, planned, executed, and evaluated promotional events• Worked with outside promotional companies closely on economical premiums and staffing needs• Examples of events: Buick Golf Expos/Vehicle Launch Premieres, Pontiac’s sponsorship of College Basketball and Minor League Baseball, as well as GMC’s Home and Garden shows

• Coordinated planning of promotional events • Responsibilities included: research of event locations, inventory of event materials, coordinated and executed events; Locations of events included: Radio City Music Hall, the Tribeca Film Festival, and New York Mets

• Implemented marketing strategies which led to a 45% increase of consumer brand awareness at local markets• Trained new employees on company marketing techniques• Coordinated Red Bull events; Events included: Dave Matthews Band Live in Central Park, Red Bull Flugtag, Orange County Choppers, and various skiing, racing, and sky diving events in the Hudson Valley.

Education record

Ba, Public Relations