Diane Velasco Email & Phone Number

Remote - Firm Is Based In Richardson, Texas, United States

Responsibilities: Collaborated with CMO and creative team members to determine concept, brand, and copy directions. Crafted multiple winning award nominations for the firm and top executives by national and legal publications, as well as local awards. Created copy for collateral, advertising, press releases, web pages, and other written materials. Trained news manager in podcast format. Developed standardized process documents for key marketing processes to streamline workflow and increase efficiencies. Key Accomplishments:• Crafted multiple winning national award nominations, including Fast Company’s 2023 Most Innovative Companies award, Fast Company’s Best Workplaces for Innovators award, U.S. News-Best Lawyers 2023 Best Law Firm of the Year award in immigration.• Raised profile of firm’s CEO and other executives with award wins including the Dallas Business Journal’s Outstanding Director award, its CFO of the Year award, and Corporate Counsel’s Women, Influence and Power in Law award for the firm’s managing partner.• Developed marketing messages for key firm overview brochures and presentations.• Crafted submissions for Chambers & Partners, The Legal 500, The American Lawyer and other relevant publications, surveys, and directories.• Leveraged media relationships, developed firm’s first speakers bureau list of attorneys for local publications for business roundtables and event opportunities.• Researched competitors and created weekly competitors’ report for leadership.• Collaborated with teams of attorneys on event presentations.• Earned globally recognized digital marketing dual certification through AMA, DMI of Dublin, Ireland.

Dallas, Texas

Responsibilities: Provided business development services to select top-producing attorneys, event development and support, relevant media reports to support client outreach initiatives, and LinkedIn support. Managed ad hoc requests from partners/shareholders quickly and efficiently. Key Accomplishments:• Assisted individual attorneys in initiatives that resulted in their revenue growth ranging from 8% to 19.5% in one year: LinkedIn training as a business development tool, podcasting, developing monthly legal briefings into nationwide events, and using the media to find new leads. See attorneys' recommendations.• Developed customized firm newsletters for more than 50 major client companies.• Regularly identified new business leads and developed related business intelligence reports.• Provided direct marketing communications with clients and shareholders nationwide.• Analyzed RFPs and wrote winning proposals for some of America’s largest corporations.

Dallas, Tx

Collaboratively crafted winning pitch materials for multiple practice area attorneys, including for cross-selling initiatives; managed successful RFPs from clients in various industries in the U.S. and abroad for the litigation, arbitration, and intellectual properties practice groups. Collaborated with client development managers to create marketing messages round dramatic trial wins. Collaborated with teams of U.S. and international attorneys to craft submissions for The American Lawyer, Global Arbitration Review, The Legal 500 and Chambers & Partners.

Dallas/Fort Worth Area

Note: Team was dismantled and work was moved to Denver.Collaborated with executives, business developers, engineers and designers in successfully presenting the company’s capabilities for multi-million dollar contracts, including in the highly competitive arena of government contracting, both state and federal levels. Analyzed solicitations to determine RFP requirements and ensured compliance. Wrote and edited executive summaries, executive resumes, performance pages, and other content. Led collaborative document reviews with internal and external partners, in-house and remotely, to ensure consistent, strategic messaging. Assisted in establishing, documenting and improving internal processes to promote peak performance.

Albuquerque, Nm

Responsibilities: Designed, implemented and maintained corporate communications program. Crafted internal and external strategic messaging. Ensured consistent voice and standards in all communications. Managed the public relations program. Wrote and distributed news releases to general and trade press. Served as primary media contact. Served as only copywriter on six-member creative team, developed effective copy for all marketing and sales collateral (print and digital).Key Accomplishments: • Raised company profile through consistent media contact with mainstream, business and trade publications.• Improved president’s “platform” as expert on industry issues using awareness of public policy.• Executed press efforts that resulted in company’s first public relations award.• Wrote persuasive essays for award nominations that resulted in winning awards and recognition for community service, and positioning the company as a leader beyond its existing client base.• Created first consistent internal newsletter that became a vital internal communication tool across all markets, earning commendations from founders for its presentation of company activities and values.• Crafted successful responses to requests for proposals that resulted in multi-million dollar contracts for projects in the U.S. and abroad, including the company’s largest ever award – a $22 million contract supplying a refinery expansion project in Cartagena, Colombia.• Rewrote entire website, using search engine optimized copy, showcasing company’s market position, services and project successes. The site won the industry’s top marketing award.• Developed creative copy that contributed to increased sales in the U.S. and abroad. Materials won industry awards in sales and direct promotion. Some materials were translated into Spanish to support outreach efforts in Latin America.

Albuquerque, Nm

Note: Eventually closed due to funding issues.The Citizen Media Group was one of the first online news and education organizations in the country experimenting with a nonprofit business model, like Voice of San Diego. Responsibilities: Handled all public and media relations, including speaking to community and business groups. Created original web content weekly. Handled all online publishing and site administration. Key Accomplishments: • Developed brand identity, including website, logo, tagline.• Developed original training materials that positioned CMG as a unique, civic-engagement organization.• Produced and hosted regular radio program that positioned CMG as a reliable information leader.

Albuquerque, Nm

Responsibilities: Interviewing, researching, writing original content in deadline-driven environment. Developed specialized knowledge of international trade (especially U.S.-Mexico border business), economic development, commercial real estate, government and public policy initiatives that impacted business. Wrote weekly column. Represented the organization at business roundtables and other related events. Key Accomplishments:• Effectively simplified and communicated complex issues for the benefit of the general public and business audience.• Built positive relationships with leaders in small to large organizations, including with those in the Hispanic business community in the U.S. and in the Mexican state of Chihuahua.• Won New Mexico Associated Press Managing Editors Awards for business writing.

Bachelor Of Arts (B.A.), Journalism And Mass Communication, 3.6 (Cum Laude)

Associate Of Arts And Sciences (A.A.S.), Business Management, 4.0

Activities and Societies: Phi Theta Kappa Honor Society