Diani Smit Email & Phone Number

Stellenbosch

I have more than 20 years experience in client and customer service. With an Honours Degree in Communication Science, I specialise in strategy, online communication and digital marketing, applying a “Don’t tell me show me” attitude to my work and company. Organised and task-oriented, I believe in dealing with things in a consistently logical and rational manner. It is important to me that out clients are kept abreast of developments relating both to their communications and to the insights and… Show more I have more than 20 years experience in client and customer service. With an Honours Degree in Communication Science, I specialise in strategy, online communication and digital marketing, applying a “Don’t tell me show me” attitude to my work and company. Organised and task-oriented, I believe in dealing with things in a consistently logical and rational manner. It is important to me that out clients are kept abreast of developments relating both to their communications and to the insights and opportunities presented by the communication and marketing field at large. Show less

Paarl

Stellenbosch

Creating my own restaurant where an old fishmonger used to be in the heart of Stellenbosch. Planning, budgeting and implementing everything from start to finish. Market research, target market analysis, writing and implementing the business plan. 2008 – awarded Eat Out People’s Choice Top 15 All Time Favourites & Top 10 Local Favourite Restaurant.Over the past 7 years I’ve gained valuable experience in the areas of food & wine pairing, creating a menu and sourcing wine, managing staff… Show more Creating my own restaurant where an old fishmonger used to be in the heart of Stellenbosch. Planning, budgeting and implementing everything from start to finish. Market research, target market analysis, writing and implementing the business plan. 2008 – awarded Eat Out People’s Choice Top 15 All Time Favourites & Top 10 Local Favourite Restaurant.Over the past 7 years I’ve gained valuable experience in the areas of food & wine pairing, creating a menu and sourcing wine, managing staff and suppliers, dealing with customers, marketing my business and incorporating social media: Facebook and Twitter. I’ve been privy to a multitude of on-con promotions being executed at my restaurant and this has given me great insight into the effective workings of on-con promotionThe restaurant supplied me with invaluable experience when it comes to understanding sales representatives and dealing with trade. Show less

Stellenbosch

Working as Client Service Manager, managing the full agency client service function, plus media strategy & planning, traffic, production and sourcing.Identifying and implementing potential marketing and sales initiatives to grow the brands of clients I work with: in-line with the agreed marketing and sales strategies. Management of all projects, within budget & agreed timing. On-going, pro-active identification of marketing opportunities. I work closely with my clients in the… Show more Working as Client Service Manager, managing the full agency client service function, plus media strategy & planning, traffic, production and sourcing.Identifying and implementing potential marketing and sales initiatives to grow the brands of clients I work with: in-line with the agreed marketing and sales strategies. Management of all projects, within budget & agreed timing. On-going, pro-active identification of marketing opportunities. I work closely with my clients in the conceptualization and planning of promotional grids to cover all channels. Show less

Stellenbosch

Client: British American Tobacco (SA) | Brands: Gauloises Blondes & ChesterfieldResponsibilities included managing the Consumer Relationship Marketing plan in-line with the Consumer Engagement Model to ensure effective communication to the target consumer. Develop an agreed Tactical Event concept & executional plan in-line with brand strategy. Manage the full execution of all Tactical Events (concept, creative, production, expert partners, etc.) in line with the CRM & Event objectives… Show more Client: British American Tobacco (SA) | Brands: Gauloises Blondes & ChesterfieldResponsibilities included managing the Consumer Relationship Marketing plan in-line with the Consumer Engagement Model to ensure effective communication to the target consumer. Develop an agreed Tactical Event concept & executional plan in-line with brand strategy. Manage the full execution of all Tactical Events (concept, creative, production, expert partners, etc.) in line with the CRM & Event objectives and budget. Investigate viable communication opportunities for both brandsManage all expert partners and third party suppliers. Identify and recommend the best source available. Proactively search expert partners in all fields. Show less

Stellenbosch

Ba(Hons), Communication

Education record