COO at Hatch Communication | Brand Strategist | Innovative Leader Experience:• Over 10 years of professional experience, with a focus on conceptualisation, creation, and strategic brand development.• Skilled at fostering brand identity and a robust following through continual research and innovation.• Proven track record in leading teams through dynamic brand insights and digital developments.Skills:• Expert in communication strategising, digital marketing, and event coordination.• Proficient in objective analysis, ensuring meticulous reporting to clients aligned with business and campaign objectives.• Recent studies completed in Project Management at the Stellenbosch Business School, enhancing my strategic planning skills.Career Highlights:• Successfully led teams to innovate and improve brand strategies, resulting in notable brand growth.• Played a pivotal role in driving continual improvement through a can-do attitude and a keen understanding of brand psychology.My psychology background uniquely positions me to understand how people relate to brands, campaigns, and ideas. I excel in effectively communicating my client's values and objectives. Let's connect and explore opportunities for collaboration and growth.

Manage multiple accounts; develop positive working relationships with all clients.Manage and work closely with a team of Marketing Managers, Account Managers, and Account Executives on day-to-day operational processes including project objectives, project management, content planning, and writing, campaign set-up, receipt/creation of creative or tags, and optimisation within project budget/timeline. Compile Communication Strategies for new and/or existing clients.Partner with internal cross-functional teams to understand client goals and objectives and key performance metrics and exceed those goals throughout the campaign/retainer/project.Leverage technical tools, platforms, and quantitative data to manage campaigns to success, high customer satisfaction, and renewal.Prepare campaign insights reporting, including analysis and research.Manage weekly retainer/project/campaign status documents for review.Work closely with Finance on billing set up, invoicing, and campaign/project recons.Provide input on new processes and workflows as needed for the team to operate optimally.Focus on ensuring superior client service levels, operational excellence, and strategic insight.Competitor analysis and industry research/insights/landscape changes/shifts.Key Accounts: @homeNAOS - BIODERMA South Africa & Institut Esthederm WOMAG - World of Marble and GraniteKriel & CoKuda FXSimpsons AttorneysIgnite Fitness SAIgnite Fitness KenyaCape Brewing Company Spice Route Destination Lalela ProjectJoubert & Associates Boland Cellar Wines Rekorderlig Cider SA

Responsible for building and maintaining a portfolio of social media, PR and digital marketing client accounts. The primary point of contact for clients – as well as the point of contact for support teams – and lead multichannel communication campaigns to achieve client goals.Forging strong, lasting relationships with new and existing clients.Management position, reporting directly to the agency CEO.Responsible for identifying and fulfilling clients’ business objectives.Frequent contact with clients to explain strategies, projects and plan for the future.Key Accounts:Cape Brewing Company Spice Route Destination Boland Cellar WinesStand-out Campaigns/Projects:Cape Brewing Company - Love the Craft Campaign, Mobile-site and App Launch.