Dianne Lynch Email and Phone Number

• Collaborated with a media agency to create a shared document that the agency, Marketing, PMO and Creative teams can view and track work. This has streamlined communication.• Implemented a new Marketing strategy workflow to be more efficient with time and resources with plans to evaluate and adjust with learnings.• Established a process for the first Virtual Events for the company. Through test and learn with our third-party vendor, Event leads and Creative, developed a toolkit for the program to expand to incorporate all divisions.• Successfully facilitated a yearly coordinated effort with multiple departments (Marketing, Digital Merchandising, Creative, Operations, Visual Merchandising, Media, PR, Events and the Fashion Office), from Strategy through Deployment phases for two of the biggest corporate campaigns of the year. 10 years proven track record of being on time and on budget.• Provided toolkits and authored guidelines for a group of 20+ Project Managers to navigate hundreds of deliverables for corporate campaigns and empowered the PMO team to identify risks, elevate and create mitigation plans.• Coordinated a 2-year effort, involving an artist in the UK, Creative, Visual Merchandising, Marketing and Executive leadership to create holiday trim and designs for in-store and Marketing material (US and Canada) with art to be used in various forms for three years.

• Drove the effort to streamline Marketing email workflows for our largest volume scaled event from 3 weeks to 5 days to respond to real-time inventory impacts.• Standardized communication with daily briefs during our largest volume campaigns. This allowed teams to easily track progress and gain clarity into various team efforts.• Spear-headed effort with the photo teams, to create expedited on-model and editorial images to solve for last minute asset changes.• Managed creative content efforts for activations in US and Canada with the goal of increasing traffic to the stores.• Drove effort to implement gift wrap stations in all stores for the holiday season. This included the gift wrap designs, procurement and printing logistics, confirming quantities and budget and coordination with Visual Merchandising to align on gift wrap station specifications.

• Produced and enforced an efficient, staggered schedule of 7 – 10 concurrent production cycles resulting in deployment of Marketing emails to 4 million customers per week.• Managed communication with Creative, Digital Merchandising, Developers to create and develop Holiday creative content for Site and Marketing emails.

• Managed the Nordstrom Direct catalog process from featured product selection through hand off to the color house.• Facilitated copy and image changes, often at last minute, while maintaining a quality product.