In her role as Founder & Chief Executive Officer of a fast growing company, Dianne is responsible for recruiting, managing, and motivating a team. She values identifying talented people that can help implement and manage the myriad of processes and tools that track and monitor the progress of a business seeking to change the way people shop online. A decisive leader, Dianne is effective is cross-channel management. She is results-oriented, and has proven experience in strategic positioning, P&L oversight, digital marketing, brand development, product development, and multi-channel distribution. Pragmatic and focused, she excels in managing risk versus reward, innovation, and establishing strategic growth initiatives for a new brand.