An accomplished senior marketing and advertising professional with 25+ years involvement in the advertising industry in both Australia and New Zealand.Experience includes senior account management roles at leading full service and creative advertising agencies including Khemistry Brisbane (now GrowthOps Brisbane) Ogilvy Brisbane, BCM Partnership Brisbane and Strategy Design & Advertising NZ. Senior media experience includes Media Director at JFM/O&M Brisbane as well as media team lead roles at AIS Media and SMART Media. Client Management – Daily account management and client liaison, creative team management, coordination and liaison, Reverse brief creation and management, production management, job quote/estimate preparation and presentation, Critical Path development and management, Model management, Photographic/props management and coordination, JCR preparation, budgets/costs/margins management, end of month invoice preparation and supervision. New Business acquisition – identification of new business prospects, research and analysis of prospects business/sales environment, identification of opportunities, briefing of support teams if full pitch materials required based on research outcomes, preparation of credentials documents and support materials, preparation of pitch documentation including print materials, electronic/video/power point materials, presentation to prospects.Specialties: Brand Development – brand ID management, guardianship, strategic brand elements establishment (tone, language, palettes) identity matrix, values/equity/positioning.Business Development – Business objective setting, Purchase objectives/ROI, sales benchmarking, SWOT analysis.