•Specialized in OTT and Web Analytics to support TheGrio's website and streaming platforms, driving data-informed strategies and optimizing digital performance.•Leveraged SQL to analyze heartbeat data from TheGrio's streaming app, identifying patterns and anomalies to improve user experience and ensure data accuracy.•Designed and maintained interactive dashboards using tools like Looker Studio to track key OTT performance metrics (e.g., viewer retention and session engagement).•Conducted in-depth analyses of Google Analytics data, presenting actionable insights that led to a cost-saving decision to discontinue a $1.1M annual paid web traffic campaign.•Influenced strategy by reallocating funds to content development, resulting in increased organic website traffic and higher engagement.•Identified and quantified the impact of content types on user behavior, leveraging these insights to refine content strategies for OTT platforms and TheGrio's website.•Regularly presented complex analytics in clear, actionable terms to stakeholders, translating data into business value and fostering data-driven decision-making.•Proactively monitored digital platforms, diagnosing and addressing technical performance issues on TheGrio’s website and OTT services.•Supported digital campaigns and events by providing real-time analytical insights to optimize performance and maximize ROI.•Collaborated with cross-functional teams to streamline data collection pipelines, improve reporting processes, and align analytics with strategic goals.•Utilized advanced visualization tools, including PowerPoint, Think-Cell, and Looker Studio, to create compelling presentations that distilled complex data into clear, impactful visuals for stakeholders.•Boosted user engagement on OTT platforms by implementing data-driven recommendations based on heartbeat analysis.•Enhanced data accuracy and accessibility, enabling faster and more reliable insights for TheGrio’s digital initiatives.

• Cleaned, manipulated, visualized, and analyzed raw data using spreadsheet software (i.e. Google Sheets), SQL (i.e. MySQL), and BI data visualization tool (i.e. Tableau). • Conducted an exploratory data analysis (EDA) to provide key stakeholders with data-based evidence of user success characteristics to make the business case for additional funding.• Created DDL and DML SQL queries from formal and ad hoc data requests to draw insights and make data-driven recommendations to support company growth. • Built a Tableau Story with interactive dashboards and dashboard objects to report insights from com-parative analysis completed in Tableau Desktop to technical and non-technical stakeholders.Course 1: Business Analytics Fundamentals: COMPLETE - Final Grade 99.1Course 2: SQL for Data Analytics: COMPLETE - Final Grade 99.0Course 3: Data Visualization with Tableau - COMPLETE - Final Grade 99.26

• Orchestrated recruiting and hiring initiatives, serving as the primary liaison among client hiring managers, recruiters, and prospective candidates.• Tracked branch metrics by monitoring key performance indicators (KPIs) relating to order fulfillment and revenue. • Led the management of a large contingent workforce comprising Commercial Truck Drivers totaling 50 to 100 CDL drivers.o Coordinated driver schedules by analyzing route data and optimizing drivers' legally available hours for assignments.o Oversaw payroll management and ensured compliance with regulatory requirements. • Designed and developed real-time scheduling process accessible across various work locations.o Resulted in a significant reduction of scheduling errors.• Supported CRM, ensuring accurate and up-to-date information on current and prospective clients, facilitating data-driven decision-making processes.

• Managed administrative operations and provided support to a team of real estate agents.• Utilized property data to craft compelling marketing materials.• Maintained database of properties listed for sale.

• Coordinated production of personalized employee communications projects for Fortune 500 clients. • Managed all aspects of the projects, from data collection, cleaning, and calculation to coding and production.• 4 years’ experience developing and coding applications to produce Personalized Benefits Communications.• Data collection, cleaning, and calculation. • IBM mainframe, COBOL, XICS, Fortran, JCL