Dian Ayu Purnasari Email & Phone Number

➔ Automated the user onboarding process, reducing time by 99%, and significantly enhancing the user experience by shortening onboarding from 48 hours to 5 minutes.➔ Led the retention project, saving $4,000 monthly in human costs, boosting second-month retention to 60% and subsequent months to 80% through A/B testing.➔ Achieved cost savings of $6,500 monthly by migrating from MoEngage to Firebase, optimizing OTP sign-ups, and hacking the WhatsApp billing system.➔ Developed an MVP for push notifications, automating the feature to improve communication efficiency.

Indonesia

➔ Established a centralized insights repository, creating a central learning system that enhances data-driven decision-making.➔ Conducted nationwide field research to identify user personas and prioritize features.➔Tested design patterns to prevent issues, ensuring optimized MVP launches.

Indonesia

Optimized trial classes for converting users to paid subscribers through A/B testing, focusing on attendance, engagement, and conversion metrics.

Bali Province, Indonesia

Hubud (Hub-in-Ubud) is the first coworking space in Bali and called one of the world's top coworking spaces by CNBC. It is home to an interesting mix of digital nomads, techies, startup owners, creatives and changemakers from all around the world. ➔ Successfully organized and facilitated over 100+ events annually, including major global events such as CU (Coworking Unconference) Asia, StartUp Weekend Bali, PechaKucha Night Ubud, and FuckUp Night Bali.➔ Utilized data-driven insights to decide and organize event topics, ensuring relevance and high engagement.➔ Created a comprehensive guideline for team members to easily utilize our internal system, reducing onboarding time during peak hours.

Jakarta, Indonesia

Taman Impian Jaya Ancol, owned by PT. Pembangunan Jaya Ancol Tbk. is the largest integrated tourism hub in Southeast Asia.➔ Initiated the creation of a marketing kit for Allianz Ecopark, which included a brochure, poster, and file holder.➔ Represented Allianz Ecopark in the Employee Gathering Committee as a Tour Leader.➔ Assisted in the budget planning for venue rental for a National TV anniversary.

Bachelor'S Degree, Business Management

Scholarship : - Explore (Exchange Program DHBW Loerrach and Sekolah Tinggi Pariwisata (STP) Bandung) One of the two students.

Exchange Student, International Business

- One of the two students selected from the Tourism Department to study in DHBW Lörrach, Germany from September - December 2016 majoring.

Education record