• Analysing user characteristics to assist in the development of audience insights.• Data-driven decision-making and optimisation of Landmark digital websites.• Data collection and analysis from multiple sources, preparation of reports and forecasting.• Fulfill data requests from individuals within the organisation.• Ensuring that the analysis and interpretation of the statistics are correctly utilised by editorial, sales, marketing and IT.• Identify opportunities to grow traffic organically and also through the creation of CPC campaigns.• Analysing links between online revenue and user behaviour.• Analysis of email marketing communications across the group.• Training the editorial teams in the use of Google Analytics.• Helping in the development of a social media strategy which will work across multiple products, for multiple brands.• Delivering consumer insights from social media.• Design of creatives for use on Social Media, Banner campaigns, print advertising, marketing material and email.• Design of email templates for SalesForce Marketing Cloud for Irish Examiner, Breakingnews.ie, RecruitIreland.com & BenchWarmers.• Design of campaign landing pages for RecruitIreland.com.www.IrishExaminer.com | www.BreakingNews.ie | www.RecruitIreland.com www.BenchWarmers.ie | www.EveningEcho.ie | www.WesternPeople.iewww.RoscommonHerald.ie | www.Carlow-Nationalist.ie | www.Kildare-Nationalist.ie www.Laois-Nationalist.ie | www.Waterford-News.ie | www.WexfordEcho.ie

As eCommerce Manager, I was responsible for executing initiatives to improve customer experience and drive revenue generation. I was tasked with the redevelopment of the website and the foundations of the redevelopment were focused on driving sales while creating an effortless customer experience from both candidate & recruiters points of view.• Tasked with leading the redevelopment and rebranding of RecruitIreland.com.• Responsible for all aspects of the eCommerce project delivery from small website enhancements to brand new solutions• Managed the end to end site testing.• Continuous improvement of user experience, content plan & SEO development.• Responsible for creating concepts, wireframes, personas and user journeys. • Drive online performance using web analytics data on traffic, conversion and order value. While using the data to drive insights, actions and measurable improvements.• Development of social campaigns and call-to-actions that increased candidate registrations by over 25%• Increased online purchases by 40% through gains made in SERP's and inbound marketing campaigns.• Development of actionable insights from financial data, analytics, A/B tests and historical data.• Implemented the use of HubSpot within in the company to help manage the inbound marketing strategy• Creation of monthly newsletters to both candidates and clients.

As Business Development Manager for one of Ireland’s leading Job Boards, RecruitIreland.com. As a key member of the management team, I was tasked with developing strategies to drive sales through the development of new clients and business opportunities while also managing existing clients. Clients included multinational HR departments, recruitment agencies, SME’s and advertising agencies.• Management of the sales team.• Weekly and monthly sales reporting and analysis.• Assist sales representatives with marketing packages and sales presentations. • Creating unique advertising solutions to meet each clients’ individual needs. • Understanding current trends within the online recruitment industry.• Be the main point of contact for corporate communications and operational responsibilities.• Identifying larger opportunities within the customer base.

• Research potential sales leads to create new business.• Managing corporate customer and key account relationships.• Meeting and presenting information and demos to potential clients.• Technical Support Contact for clients and candidates.• Development and implementation of sales strategy.• Developing loyal and long-lasting client relationships through account management, customer service and attention to detail.

Family Business• Development of a sales & marketing strategy which saw the student numbers increase from 10 to 1,000.• Designed adverts and other associated marketing materials.• Development and management of the school website.• Management of inbound marketing campaigns, such as SEA, social and retargeting.