Dibas Biswas Email & Phone Number

Experienced and dynamic team leader with extensive data management, inventory analysis, and product oversight expertise. Adept at managing and developing teams, setting and achieving strategic goals, and maintaining a comprehensive project roadmap. Proficient in project management and overseeing team objectives, with a keen focus on data attributes and ensuring new publisher success.Additionally, acts as the primary liaison for the Direct team, ensuring campaign and publisher success by working closely with the Campaign Management team. Assists with new product launches, monitoring their success, and overseeing sales booking communications with pub and programmatic teams. Skilled in modeling, forecasting, budgeting, and analyzing inventory KPIs, ensuring effective inventory categorization, and maintaining low invalid traffic & unfill.Strong focus on revenue stream optimization through eCPMs for various formats (display, native, video), and ensuring effective ad request configurations and monitoring. Manages publisher-specific programmatic block settings, unfilled inventory, viewability, in-view time, and inventory assignments.Weekly KPI monitoring and insights communication for various ad formats (display, out-of-page, button, native, video, email), alongside overseeing AI data systems like Domo and PRC. Responsible for maintaining key decode tables, data modeling, and dashboard oversight. Enhances data transparency, builds new dashboards as needed, and ensures PRC data accuracy and project testing releases.Excellent communication, presentation, and project management skills. Capable of clearly presenting findings to team leads and executive teams, building data stories, and communicating necessary optimizations to clients, vendors, and internal teams. Proficient in front-end ad configuration, ad server knowledge, analytical analysis, yield focus, ETL, and data manipulation (SQL, databases, DOMO & BI tools and DMP).

Listed skills include Market Research, Team Management, C++, Marketing, and 46 others.