Strategic Marketing And Marketing Research Consultant
CurrentI run a boutique consultancy. I work with a select group of clients who believe in the power of market insights to build winning strategies and powerful brands.
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@capitalone.com
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5 phones found area 206 and 703
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LinkedIn matched
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Dick Roth is listed as Experienced and versatile marketing research executive at Roth Consulting, LLC, based in Seattle, Washington, United States. AeroLeads shows a work email signal at capitalone.com, phone signal with area code 206, 703, and a matched LinkedIn profile for Dick Roth.
Dick Roth previously worked as Strategic Marketing and Marketing Research Consultant at Roth Consulting, Llc and Director of Marketing and User Research at Capital One Investing. Dick Roth holds Deng from Stanford University.
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AeroLeads found 1 current-domain work email signal for Dick Roth. Compare company email patterns before reaching out.
Who is our target? What is our value proposition? How do we position the brand to win in the marketplace? What is the optimal bundle of product attributes? What messaging and creative strategies will lead to winning campaigns? I can help you answer these and other critical, strategic business questions. I will deliver actionable results that improve your business.Specialties: Segmentation, market sizing, product feature importance and optimization, design thinking, customer loyalty measurement, brand positioning, usability, concept testing, advertising effectiveness measurement.
Listed skills include Customer Research, Positioning, Pricing, Usability, and 20 others.
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Greater Seattle Area
I run a boutique consultancy. I work with a select group of clients who believe in the power of market insights to build winning strategies and powerful brands.
Manages a team of research analysts and a $1mm budget to support Digital Product development, loyalty/satisfaction measurement, brand strategy, brand equity, messaging effectiveness and advertising effectiveness. Areas of specialization include segmentation, Design Thinking techniques and delivering actionable insights to support all phases of strategic decisioning.
Responsible for all marketing research in support of the direct bank's brokerage business. Messaging and positioning, brand research, customer loyalty and satisfaction measurement, product development, market segmentation, market sizing and opportunity analysis, optimal product/pricing configuration, usability testing, database marketing and targeting models.
Responsible for MSN Internet Access marketing research supporting both existing and new services (WiFi and mobile). Identifies knowledge gaps in support of business models. Designs and manages internal research projects. Evaluates and selects vendors. Interpretation and presentation of results. Completed studies in concept value, customer satisfaction, market sizing, pricing, market segmentation, and usability.
Responsible for building the firm's consulting practice in web analytics, marketing research and brand strategy. Defines best practices, pitches new business, develops staff.
Responsible for all marketing research and customer intelligence. Web metrics, data mining, customer segmentation, product development, customer satisfaction, targeted direct marketing, market opportunity and sizing, and tracking and reporting systems.
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Dick Roth works for Roth Consulting, LLC.
Dick Roth is listed as Experienced and versatile marketing research executive at Roth Consulting, LLC.
AeroLeads has found 1 work email signal at @capitalone.com for Dick Roth at Roth Consulting, LLC.
AeroLeads has found 5 phone signal(s) with area code 206, 703 for Dick Roth at Roth Consulting, LLC.
Dick Roth is based in Seattle, Washington, United States while working with Roth Consulting, LLC.
Dick Roth has worked for Roth Consulting, Llc, Capital One Investing, Ing Direct, Excell Data (Microsoft), and Ascentium Corp..
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Dick Roth holds Deng from Stanford University.
Dick Roth is listed with skills including Customer Research, Positioning, Pricing, Usability, Concept Generation, Customer Loyalty Measurement, Segmentation, and Pricing Optimization.
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