Key Account Management, Sales and Business Development- Managed sales and business development for 9 key distributors in 4 markets (SG, Brunei, Bangladesh, Sri Lanka). - Consistently achieving sales plans by collaborating with distributors to expand existing sales channels.- Developed pricing, product strategies and trade programs which helped attained yearly sales growth.- Led performance reviews with key accounts- covering pricing updates, sales KPIs and joint marketing… Show more Key Account Management, Sales and Business Development- Managed sales and business development for 9 key distributors in 4 markets (SG, Brunei, Bangladesh, Sri Lanka). - Consistently achieving sales plans by collaborating with distributors to expand existing sales channels.- Developed pricing, product strategies and trade programs which helped attained yearly sales growth.- Led performance reviews with key accounts- covering pricing updates, sales KPIs and joint marketing plans- Identified and onboarded 2 new accounts, one becoming the firm’s largest sales contributor.
E-Commerce, Marketing & Product Management - Spearheaded and established DENSO’s first official e-commerce store on Lazmall, generating additional revenue and seeing 100% YOY online sales growth for 2 consecutive years- Developed, conceptualised and managed marketing campaigns and branding assets for key accounts - Organised overseas product launch seminars and and customer incentive trips - Collaborated with HQ and internal teams on sales plans/forecasts submissions, product strategy development, fast moving inventory management and product cost negotiations.
 Sales Enablement and Management- Managed annual budget for sales, marketing and business development activities for 2-5 member department.- Led initiatives to streamline sales operations and improve efficiency by identifying repetitive manual tasks and developed robots(UIPath)- Led a 10-member committee to organise bonding and recreational activities for 100-member company Show less

Account Management and Market Development • Managed overall business development for key dealers and distributors in Singapore, Bangladesh, Brunei & Sri Lanka for aftermarket automotive parts. • Handled overall sales and marketing strategy for key clients, liaising with several cross functional teams to execute campaigns and ensure smooth daily operations to meet sales targets & KPIs• Analyzed sales data and market insights to develop product and pricing strategies to maintain… Show more Account Management and Market Development • Managed overall business development for key dealers and distributors in Singapore, Bangladesh, Brunei & Sri Lanka for aftermarket automotive parts. • Handled overall sales and marketing strategy for key clients, liaising with several cross functional teams to execute campaigns and ensure smooth daily operations to meet sales targets & KPIs• Analyzed sales data and market insights to develop product and pricing strategies to maintain competitiveness of our products and service • Maintained close, complex customer relationships by navigating discussions and negotiations tactfully and having periodic reviews to ensure sales and marketing plans are met and outstanding issues are resolved E-commerce and Marketing • Spearheaded e-commerce store set up on (Lazmall) and developed online marketing and sales strategies with distributor• Conceptualised the marketing communication materials and design for Lazmall store• Piloted digital marketing efforts and executed advertising projects to increase visibility of brand• Organized and executed overseas events: new product launch seminar and customer incentive trip• Assisted in managing the annual budget plan and expenses for the departmentOther roles (product manager, recreation committee leader, process innovation) • Concurrently holding the role of product manager to manage product issues coming from supplier and client side (quality / price / shipment/ sales estimates etc) • Organised company recreational activities and hosted company wide team bonding events under work from home circumstances• Identified repetitive, manual tasks and developed robots using UIPath (RPA) and VBA to automate them Show less

Performed my internship during Dec 2016 and May-June 2017• Conceptualised marketing and communication efforts for the renovation platform’s events • Designed event operations, online competitions and communications plan • Liaised and managed multiple stakeholders tactfully alongside the sales team, minimizing conflicts and maintaining good working relations• Managed EDMs and other marketing collaterals, emphasizing and strengthening brand's USP

Events/Marketing Campaign Mangement • Refined marketing campaign ideas and curated promotions for Clarke Quay Central’s Food Festival to encourage spending and increase footfall in the mall • Formulated and implemented mall’s digital marketing campaigns to develop mall’s brand imaging • Pitched to and liaised with mall tenants to participate in promotional eventsCommunications & Stakeholder Management • Analysed and evaluated different advertising channels to achieve… Show more Events/Marketing Campaign Mangement • Refined marketing campaign ideas and curated promotions for Clarke Quay Central’s Food Festival to encourage spending and increase footfall in the mall • Formulated and implemented mall’s digital marketing campaigns to develop mall’s brand imaging • Pitched to and liaised with mall tenants to participate in promotional eventsCommunications & Stakeholder Management • Analysed and evaluated different advertising channels to achieve cost efficiency • Prepared press releases and reviewed content for magazines/radio ads and other campaign materials • Worked closely with management and external vendors for production of all creatives, making sure they adhere to brand imageOthers• Oversaw set-up and operations of activities at event space, ensuring vendors abide by regulations set by the building management • Ensured that the implementation timelines of the advertising spaces in the mall are met • Managed and responsible for stock take of department's A&P store Show less

• Conceptualised shopping mall atrium events to pitch to clients - Prepared budgets, decks and event operations • Developed educational activities for an event booth at SmartKids Asia 2014, which generated over 800 leads to the client• Managed the manpower and operations for 2 Ice Skating events, which included 20 event coordinators and over 100 participants per day• Worked closely with venue partners, contractors and suppliers for event set up