Creation of the marketing infrastructure - I established the marketing vision of the company- Implementation of a strategy to reach, convince and convert new customers- Creation of the content for the marketing infrastructure (photoshop, video edition, website, banners, demo content, catalogs)CommunicationsStrategic planning of communications campaigns such as: - Online advertising campaigns (Facebook business manager and google adwords)- Emailing campaigns- Social media campaignsMarketing analysis:- Tags implementation on the website with google tag manager- Website data analysis through Google Analytics- Market studies and recommendationsBusiness development:- Execution of the marketing strategies implemented- Creation of a sale cycle of our product- Implementation of conference call system for sells- Management of an assistant in business development- Reach new market- Presentation of the product in conferences- First contact with new clients

I got two awards: - For great involvement - For the introduction of a technological innovationCoordination and management of a crew in order to organize sports activities for students.- Weekly event management for more than 120 students- Creation of a communication plan - Management of a 5000$ budget ( I duplicated it from my predecessors thanks to the communication plan)- I integrated an innovation in the players, schedule and result management by getting a sponsorships with an emergent company in Montreal- Logistics management (Trophies, schedules, fields rental..)I participated in the establishment of a committee that offered sports events to students.We ended up creating a real vibe around the soccer league through the integration of innovation as a web platform and a competition format adapted to what HEC Montréal students were looking for.

- Market studies - Export assistance for French companies in Canada- Contacts research- Excel database work

I had the opportunity to enjoy the 40 years experience of my manager.During my internship I had the opportunity to perform the following tasks:- Identify all the past communication of the company within a binder- Study the company's communication and express its performance through cross-tabulations- Get in touch with the different media used and give recommandations - Participation in the collective brainstorm on the media plan- Prospecting for the company- I built the facebook page of the company- I alimented the social networks of the company