In charge of designing signage, advertising projects, POP materials, and content for social media and E-commerce for the marketing and corporate communications department across 44 operational branches.Responsible for developing and executing creative concepts for printed and digital graphic materials, ensuring consistency with the brand identity across various platforms.Managed the design program and graphic resources, optimizing processes for efficient organization and improved accessibility.Oversaw the administrative process and production of printed materials, coordinating with various suppliers to ensure quality and timely delivery.Coordinated logistics with the operations department to ensure final product delivery, managing coordination between suppliers and branches in Cancun and other locations.

Leading the Playa Creative Services Mexico regional team. Responsible of 12 hotels and 7 brands. Design, marketing and corporate communications across MX and USA. Managing multifaceted projects of signage, corporate identity, advertisements and collateral materials for different operational areas for front and back of the house.Oversighting initial request through to the delivery of final output files, ensuring quality and adherence to brand standards.Establishing communication channels with clients, work team and suppliers, facilitating a comprehensive analysis of project specific needs and precision driven solution determination.

Led the printing and production process.Managed the production program, ensuring timely compliance with deadlines between multiple areas and continuous optimization of processes in conformity with quality and brand standards.Oversaw human and material resources optimization strategies, mitigating risks and ensuring that the product in process consistently adhere to specifications and quality expectations.Directed the operational logistics during pandemic, focusing on health and safety in collaboration with Human Resources department; covering personnel rotation, supply control, and process planning. Obtaining as result a significant reduction in production costs and optimized processes.

In charge of designing the most relevant tool for the sales force; a magazine that contributed to the business around of the 55% of the sales with 650,000 copies per campaign and other collateral materials for Mexico and CARD (Central America and Dominican Republic).Responsible for the design of the Personal Care category on the CFT (Cosmetics, Fragrances & Toiletries) brochure for Mexico and CARD, with 1,500,000 copies per campaign in Mexico.Managed the process of collateral materials from the intial briefing to the final color proof and coodinating product deliveries between suppliers and distribution center.Headed product and model photoshoots ensuring brand identity standards of each category as budget management.Oversaw the use of images for Mexico and CARD as administrator on Agility Administration Management System.