Leadership and definition of the strategy of 3 multidisciplinary teams (20 employees), focused on leveraging sales of Corporate Insurance, through CRM campaigns and actions, management and performance of digital channels (growth) and commercial force tool.

Responsible for structuring and leading the use and engagement squad of the APAG subacquiring product, which aims to create strategies to increase customer loyalty and satisfaction, increase revenue, activate the portfolio and reduce cancellations.Action focused on building the squad's roadmap aligned with the Bank's OKRs, backlog organization and prioritization, creation of value stories for users, strategic alignments with stakeholders, definition of KPI's for implemented initiatives and definition of team investment allocation .

Responsible for managing a team of 10 employees from the CRM team, with the objective of ensuring the implementation of relationship strategies for the entire cards portfolio of Carrefour Bank, aligned with the customer journey.Reformulating the purpose and structure of the area, I managed the performance of a team with strong ability to analyze business indicators, bottom up and top down results and customer satisfaction metrics (NPS), converted into the implementation of direct marketing strategies, with focus on profitability, customer loyalty and retention, guided by predictive models and cost benefit maximization (investment x return).

• Data and business indicators analysys to identify opportunities of sales and revenue increase ;• Structuring and implementation of the lifecycle and customer relationship strategy;• Structuring and implementation of the Portfolio digitization strategy;• Acting in partnership with the advanced analytics area to develop new models and studies, to maximize the results of actions and deliver value to customers;• Campaign return analysis and actions for strategy feedback;• Negotiation of offers and promotions with the commercial team;• Budget management;

• Relationship with Pay TV programmers;• Distribution of Pay per view sports to Vivo TV customers;• Interaction with the TV technical area to include/exclude/change channels in Vivo TV packages;• Participation in Pay TV product improvement projects;• Pay TV Line up control.• Relationship with programming grid providers (REVEL);• Lineup changes report to ANATEL.

• Detailed analysis of the pay-TV market competition;• Changing the treatment flow for TV installation requests, by exception;• Monitoring/understanding/analysis of credit filters for approving TV sales;• Participation in the project to expand the sale of DTT (Telephone Pay TV) throughout Brazil (target audience estimates, competition behavior, offers, channels, packages);• Evaluation and preparation of targets for DTH sales channels, together with the commercial development/sales planning area;• Elaboration of briefing and approval of communication for TV sales;• Implementation of marketing campaigns in TV service operations.

• Monitoring of ATC and Retention operation;• Budget control;• Responsible for premium portfolio welcome packs and plastics (inventory, material changes);• Development and implementation of actions to activate premium portfolio cards;• Participation in the CHIP project for premium cards (analysis of indicators, coordination of actions schedule);• Portfolio indicators analysys;• Evaluation and suggestion of improvements in processes that generate customer complaints.

• Alignment of policies, processes and strategies between multiple cards portfolios;• Monitoring of current strategies (Pricing, minimum payment and limit);• Development and maintenance of MIS for Tracking Limits (triad, declared and proven income and exceptions) for Citicards;• Development and maintenance of the Minimum Payment MIS for Citicards;• Pricing MIS maintenance development;• Identification and implementation of improvements in the proven income process (documentation, new filters).