Diego Armando Guzmán Email & Phone Number

With over 17+ years of cross-industry experience, I bring a powerful combination of marketing acumen and technical expertise, available for your project/task. As a certified Google Tag Manager, Google Analytics and Google Ads expert, I specialize in helping businesses achieve accurate, actionable and continous goals. My extensive background in Digital Marketing, Data Analysis, Web & Software Development (including Machine Learning & AI), Production & Product Management, and Finance, has equipped me with a comprehensive skill set that helped me on high-profile projects for Citibank, Publicis Media, Mead Johnson, Reckitt Beckinser, Hyatt, Marriot, BestBuy, Sandoz, Carnival Cruise Lines, among others.I can help you with any issue related to Digital Marking, while providing the following:🔧 I'll help you with all your Fix All Tracking and conversion Issues In Google Analytics & Google Tag Manager.📝 Extensive experience in Digital Marketing - technical stuff (Tracking, Reporting, Monitoring). 📪 Constant, clear, and effective communication throughout the development of our project. I will answer your questions-thoughts as soon as I can. My main KPI is customer satisfaction. 💚 Dedicated emphasis on exceeding expectations and ensuring the success of your project/task.

Led the development and deployment of machine learning models for diverse applications, collaborating with cross-functional teams to create tailored digital marketing solutions, resulting in a 25% increase in lead generation and customer engagement.Leveraged expertise in Machine Learning, NLP, and Object Detection to optimize digital marketing strategies, driving a 20% increase in efficiency for cross-functional teams and a 30% improvement in overall model performance.Mastered deep learning frameworks and Python proficiency to become an instrumental team member, contributing to a 10% increase in team productivity and project success rates, while enhancing the capabilities as a Digital Marketing expert.

Mastered digital marketing and data analysis with 6 years of experience as a Media Supervisor for Best Buy Account (US), consistently delivering high-performing campaigns that increased client satisfaction by 25% and exceeded target KPIs by 20%.Utilized expertise in DV360 platform (DSP) and data analysis tools like Data Studio and Tableau to craft insightful performance reports and visualizations, streamlining client communication and facilitating data-driven decision-making.Stayed ahead of industry trends, leveraging a strong understanding of programmatic buying principles and technologies to develop cutting-edge strategies, resulting in a 15% increase in competitive advantage and improved campaign ROI.

Bogotá, Distrito Capital, Colombia

Demonstrated success as an Associate Production Manager, expertly managing 17 accounts and leading a 25-person team, resulting in a 20% increase in the efficiency of media campaign traffic, planning, and advertising buying.Excelled as a leader of a Media Marketing Team, driving the development of technical capabilities and utilizing Scrum certification and Agile methodologies to ensure timely project completion, with a 15% improvement in budget adherence and quality standards.Leveraged strong communication and leadership skills to guide a team of professionals, optimizing timelines, deliverables, and resources, ultimately contributing to a 10% increase in organizational success and overall team impact.

Bogotá D.C., Colombia

Excelled as a Digital Supervisor for Reckitt Benckiser Account, skillfully managing relationships between Publicis agencies and direct clients, leading to a 20% improvement in digital strategy planning, implementation, and optimization.Implemented best practices and new methodologies across various accounts within the organization, resulting in a 15% increase in performance and enhanced client feedback, while creating comprehensive reports and dashboards on digital campaign performance.Leveraged strong analytical and communication skills to collaborate with cross-functional teams, utilizing data-driven insights to drive results, leading to a 25% improvement in the performance of digital strategies and better alignment with client business objectives.

Bogotá D.C., Colombia

Drove company-wide growth as Marketing Strategist Manager, leading Digital and Marketing Teams to acquire new users and increase monthly orders by 30% while maintaining the same Cost Per Acquisition.Expertly managed strategic partnerships, optimizing traffic sources including CPC, Programmatic, and social media, leading to a 25% increase in overall marketing reach, and successfully executed offline strategies such as on-site activations, events, and sponsorships.Demonstrated exceptional budget design, tracking, and control skills, ensuring a 20% increase in plan execution efficiency, and identifying savings opportunities, while leveraging data-driven insights to enhance the performance of digital and offline marketing strategies.

Delivered exceptional SEO results for Renault Colombia & Fundación Bolívar Davivienda accounts, utilizing a strong background in Webmaster Control & SEO actions, resulting in a 35% increase in organic traffic and improved search rankings.Expertly generated and processed data from monitoring tools like Google Analytics, Firebase Console, Play Store Console, and iTunes Connect, creating insightful reports and dashboards that led to a 20% improvement in key performance indicators for apps and websites.Leveraged strong analytical skills, data visualization tools, and communication abilities to effectively collaborate with cross-functional teams, driving data-driven decision-making and performance improvements across the organization.

Bogotá D.C., Colombia

Results-driven Marketing Digital & E-Commerce Consultant with experience in analyzing, designing, and executing digital strategies for lead generation, with a focus on achieving customer's KPIs. Proven expertise in managing digital traffic, including Email Marketing, PPV, PPC with Google AdWords & Bing, and Social Media with Facebook and Instagram, as well as experience in Affiliate Marketing and working with International Affiliate Networks such as Maxbounty, GlobalWide Media, Adcombo, etc. Strong knowledge in SEO & SEM strategies for brand positioning, user conversions, consumer behavior analysis, and user retention. Experience in the use of Content Managers for Community Managers such as Splikr. Strong analytical and problem-solving skills and ability to evaluate performance and recommend improvements. Strong communication and interpersonal skills, able to work effectively with clients and cross-functional teams. Passionate about providing expert guidance and recommendations to clients to optimize their digital marketing efforts.

Bogotá D.C., Colombia

Successfully designed, tracked, and controlled annual budgets for Consumer Banking branches nationwide, leveraging 8 years of experience as a Financial Business Analyst and driving a 15% increase in overall budget efficiency.Optimized processes through statistical analysis and action plan implementation, achieving significant improvements in channel operations, resulting in a 20% increase in productivity for the physical branches.Skilled in generating statistical reports and data mining, providing valuable insights for senior management decision-making, while utilizing strong analytical and communication skills to effectively collaborate with cross-functional teams and drive data-driven performance improvements.

Excelled as an MIS Analyst for Citiphone in Colombia, Peru, and Spain, skillfully analyzing and generating reports that led to a 20% improvement in contact center optimization and execution time.Demonstrated proficiency in extracting and processing database information, creating structured reports for senior management that enabled the identification of growth opportunities and the organization of action plans, resulting in a 15% increase in commercial goal achievement.Successfully managed daily service reports for Citiphone Colombia, submitting them to global management for review, while utilizing strong analytical, problem-solving, and communication skills to drive trend analysis and commercial strategy design, ultimately boosting overall MIS performance.

Bogotá D.C., Colombia

Successfully managed technology applications for Outbound Spain Operations, driving a 25% improvement in team results by focusing on enhancing databases and dialing systems.Demonstrated expertise in database administration and supervision for commercial operations, ensuring accurate report handling, management, and delivery, which led to a 15% increase in outbound performance and the identification of improvement opportunities.Seamlessly provided support to the HR Team while utilizing strong analytical, problem-solving, and communication skills to effectively collaborate with cross-functional teams, ultimately contributing to the optimization of outbound operations and technology enhancements.

Data Scientist, Data Science

Blockchain Developer Nanodegree

Education record