Diego Astorga Fourt Email and Phone Number
Diego Astorga Fourt personal email
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Diego is a brand builder with a holistic view of marketing and consumer behavior, managing offline and digital marketing communications strategies in a balanced and coordinated way. His greatest strengths are branding, digital marketing, and global brand management.He is a highly experienced marketing professional with a robust background in digital marketing, communications, sustainability, and brand management. Diego has worked with world-class brands in both B2B and B2C sectors, creating and managing strategies focused on ATL and BTL dimensions. He is skilled in brand positioning, branding strategies, and architecture. Diego has a proven track record of working with clients and suppliers in various industries and markets, including mining, technology, energy, and automobiles. He is known for his expertise in marketing, brand management, and customer relationship programs. With a master's degree in marketing management from Universidad Adolfo Ibáñez and a certificate in marketing from Pontificia Universidad Católica de Chile, in addition to a solid background in advertising from Universidad del Pacífico, Diego has excelled as a CMO in several leading Chilean and international companies. His innovative approach to designing and executing branding and marketing strategies (ATL & digital) has significantly increased brand performance and visibility. He has led dynamic teams in implementing campaigns that have generated measurable growth for brands, optimizing media investment, and expanding international presence. Passionate about emerging trends in digital marketing and data analytics, he has integrated advanced technologies to keep companies on the cutting edge. He is motivated by challenges, reflected in hobbies such as skydiving (USPA Skydiver), which translates into a bold and creative mindset in the professional arena.AwardsBest Branding Award: Best Rebranding Award 2023 by Grupo Valora, associated with SQM.Best Brand 2014 & 2015 of the Automotive Market: Best Brand in the Automotive Market for 2014 and 2015 by Chile 3D Studio - Adimark, associated with General Motors.Amauta Gold Prize: Amauta Gold Prize 2009 for the campaign "Déjala plantada," the highest honor in direct and interactive marketing in the region, awarded by ALMADI, associated with Metrogas Chile.Gold Effie Award: Gold Effie Award 2007 in the services category for the corporate branding strategy, associated with Metrogas Chile.- Strategic Marketing- Strategic Branding- Marketing Communications - Digital Marketing- Customer Satisfaction & Loyalty- Global Marketing
Brand2People
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Director De MarketingBrand2People Feb 2024 - PresentB2B& B2C Marketing Communications, Brand Management, and Marketing Consultancy
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Circle Of Marketing MemberIcare Chile 2020 - Feb 2024Santiago, ClPromote excellence in marketing practice in Chile. -
Corporate & Lithium Marketing DirectorSqm Feb 2022 - Dec 2023Santiago, Region Metropolitana, ClResponsible for designing the brand and marketing strategy for Lithium and Corporate, locally and globally.• Achieved the Best Branding Award 2023 due to the corporate brand's new national strategy, generating an excellent repositioning.• Led, designed, and implemented an electromobility strategy in alliance with Uber.• Developed relationship and collaboration initiatives with startups, such as the "More Lithium, Less Footprint" initiative. -
Marketing Director Lithium & Iodine - Chief Marketing Officer (Cmo)Sqm Feb 2020 - Mar 2022Santiago, Region Metropolitana, ClResponsible for developing and strengthening the SQM global brand:-Improving brand positioning in the Lithium & Iodine markets.-Leading all the marketing, brand, and digital strategy.-Customer Satisfaction & Engagement
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Global Marketing ManagerFourthane 2017 - 2020Santiago, Metropolitana, ClResponsible for the brand:-Marketing & Brand Strategy-Digital Strategy-Worldwide market development -
Digital Revolution Manager-ChevroletGeneral Motors 2016 - 2017Detroit, Michigan, UsResponsible for developing and strengthening the brand trough digital marketing strategies for Chevrolet Chile.- Digital Marketing- Lead Generation -Search Strategy (SEO & SEM)- Marketing TechnologyGreater Achievements-Developed Chevrolet's digital lead strategy by increasing conversion levels by 25%-Deployed the Siebel CRM platform for GM Chile and Peru at the parent company level and its dealers.-Implementation in GM Chile of new technologies that allow to identify the maturity stage of the customer during the purchase process (Ignition One). -
Strategic Marketing Manager- ChevroletGeneral Motors 2014 - 2016Detroit, Michigan, UsResponsible for developing and strengthening the brand positioning for Chevrolet in Chile, leading the brand and digital strategy of the company in the country.-Strategic Marketing-Strategic Branding and Advertising (Chevrolet) -Marketing Communications - ATL -Digital Marketing-Social Media-Definition and management of budget- CRM & Lead ManagementGreater Achievements- Increased the value of the Chevrolet brand from 2014 to 2015, according to a study conducted by Young & Rubicam Brand Asset Valuator (BAV), ascending in the ranking from No. 275 to No. 90. -According to the study Chile's 3D of Adimark during 2014 & 2015 was the most valued automotive brand.- Designed digital strategy, (Google (Search Strategy-Always On), Social Media and CRM company), achieving a 20% increase in traffic and conversions on the website.- Designed and implemented the company's brand strategy, increasing brand consideration by 5 points in the period from 2014 to 2015.
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Marketing Communications ManagerLegrand 2011 - 2013Limoges, FrResponsible for developing and strengthening the brand positioning for Legrand and BTicino in Chile, reporting directly to the CEO.Lead Brand Management as Marketing Communications Manager for Chile operations. -Brand Strategy and Advertising-Digital Marketing-Customer Relationship Programs-Internal Communications (Endomarketing)-Definition and management of budgetGeater Achievements- Led the positioning strategy of the Legrand and BTicino brands at the digital level.- Designed the relationship strategy of the Legrand and BTicino brands through a digital relationship platform.- Developed the communication strategy for the Legrand and BTicino brands locally. -
Marketing Communications ManagerQuintec 2009 - 2011Santiago, Santiago, ClResponsible for developing and strengthening the brand positioning for Quintec in countries where the company operates, reporting directly to the CEO.Leaded Brand Management as Marketing Communications Manager for Latam operations (Argentina, Brasil, Chile, Colombia and Peru) , based in Santiago, Chile. All Brand and Corporate Marketing activities were developed in central base office in Chile for all Latam activities, which includes: advertising campaigns in mass media,Customer Relationship Programs, PR management and internet activities.-Strategic Marketing-Brand Strategy,Advertising and Communications (PR)-Digital Marketing-Customer Relationship Programs-Internal Communications (Endomarketing)-Definition and management of budgetGreater Achievements- Led the brand strategy by enhancing its Brand Equity, and increasing the Top of Mind by 5 times in potential customers.- Developed relationship strategies to maintain and develop customer loyalty levels.- Implemented policies and regulations for the correct performance of the brand and its Brand Equity in the different countries in which the company is present. -
Product Marketing ManagerMetrogas Chile 2001 - 2009Santiago, Región Metropolitana De Santiago, ClResponsible for design, development and control of marketing and communications strategies for acquisition and relations with customers and brand positioning in various market segments.-Strategic Marketing-Brand Strategy and Advertising-B2C & B2B Marketing Strategies in ATL & BTL dimensions-Customer Relationship ProgramsGreater Achievements- Increased loyalty levels in the different segments by 20%, through the implementation of relationship programs.- Led the communication strategy of the company's energy efficiency program, which achieved a "Amauta" Gold award at the Latin American level, for the results obtained in the direct marketing strategy, achieving a result of 200% over expectations.- It resulted in a Golden Max Effie, category services in 2003. -
Account ExecutiveMccann Worldgroup 1997 - 2001New York, Ny, UsResponsible for the relationship between the client and the agency's major accounts, such as Ripley, Goodyear, Bacardi, Reckitt Benckiser, TBanc (BCI) and Channel 13, served as liaison between customer requirements and the proposed communication agency Including the conceptualization of the requirements, delivery schedules, monitoring each stage of the campaigns and monitoring of the budgets involved.-Brand Management-Experience in Retail and Service Brands.-Global and Local Brands. -
Marketing AssistantCm Prat 1996 - 1997Development and execution of corporate campaigns and tactical level of the entire chain of stores.
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Asistente CuentasMullenlowe Lintas Group 1996 - 1996Mumbai, Maharashtra, InInternship in accounts area advertising agency.
Diego Astorga Fourt Skills
Diego Astorga Fourt Education Details
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Universidad Adolfo IbáñezGeneral -
Pontificia Universidad Católica De ChileMarketing
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Universidad Del Pacífico (Cl)Specialty: Marketing Communications
Frequently Asked Questions about Diego Astorga Fourt
What company does Diego Astorga Fourt work for?
Diego Astorga Fourt works for Brand2people
What is Diego Astorga Fourt's role at the current company?
Diego Astorga Fourt's current role is Marketing Manager | Marketing Director | Skydiver | CMO | Master in Marketing | Marketing/External Communications | Branding | Digital | Global Marketing | Gold Effie | Best Brand 2014 & 2015 | Best Branding Awards 2023.
What is Diego Astorga Fourt's email address?
Diego Astorga Fourt's email address is di****@****ail.com
What schools did Diego Astorga Fourt attend?
Diego Astorga Fourt attended Universidad Adolfo Ibáñez, Pontificia Universidad Católica De Chile, Universidad Del Pacífico (Cl).
What are some of Diego Astorga Fourt's interests?
Diego Astorga Fourt has interest in Economic Empowerment, Technology, Surf, Environment, Education, Arts And Culture, Science And Technology, Music, Running, Branding.
What skills is Diego Astorga Fourt known for?
Diego Astorga Fourt has skills like Digital Marketing, Marketing Communications, Marketing Strategy, Brand Management, Estrategia De Mercadotecnia, Product Marketing, Publicidad, Marketing Digital, Estrategia Empresarial, Advertising, Marketing, Market Research.
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