Diego Campos Email & Phone Number

Brazil

Osasco, São Paulo, Brazil

São Paulo, Brazil

Oversee the Wholesale Business for Domestic and International Channels• Manage key communication for the wholesale business and report to the CEO and CFO.• Identify and lead go-to-market plan and business execution requiring a strong working knowledge of all facets of retail management.• Develop plans and strategies for the wholesale business to achieve the company's sales goals.• Identify, pitch, and manage negotiations for new wholesale partners while continuing to build and strengthen relationships with existing partners to ensure optimal profitability.

São Paulo Area, Brazil

• Led the development and implementation of marketing plans working closely with sales to create an effective and efficient brand strategy focused on growing audiences for products and drive sales.• Responsible for the creation and execution of Trade Marketing programs in partnership with sales reps at key states turning local influencing accounts into Maped’s embassies. • Implemented an incentive campaign calendar based on monthly KPIs to sales representatives and merchandizers, which boosted sell out numbers by 120% on key clients.• Increased brand penetration by 25% by focusing on key Marketing activities in the Wholesaler channel. • Conducted the pitch process for the selection of BTL and ATL agencies. • Managed communication campaign strategies, timelines, budgets and performance to deliver on brand KPIs.• Work closely with the global marketing and product development teams to uncover insights and strategies to develop and implement marketing and branding strategies for new existing products. Launched 43 new SKU in 2019.• Attended conventions and conferences, preparing engaging displays as needed, and providing post-event reports and analysis.

São Paulo Area, Brazil

• Led and executed annual Brand Planning processes for the Premium portfolio, translating strategies into marketing and commercial plans with KPIs aligned to business objectives.• Report directly to the GM of operations in the PUB region (Paraguay, Uruguay and Brazil). This resulted in high engagement with Global Senior leaders to approve brand plans and present brand performance reports. • Defined the long-term strategy for Jim Beam with the objective to increase the brand 10 times its current size by creating a realistic step-by-step expansion plan investing in the right channels and regions.• Headed the Off Trade strategy with the Commercial team to change the scale of Jim Beam sales by establishing a TPR calendar, increasing extra visibility at stores, and executing different e-commerce platforms. • Increased distribution in the On Trade / Events channels by selecting the right partners, developing the right execution tools and monitoring the performance through KPIs. • Led the strategic alignment for Premium Brands in Latin America by developing the first Brand Toolkit cross-functionally with Global agencies and Global teams. • Responsible for Jim Beam’s launch strategy in Brazil.

São Paulo Area, Brazil

• Implemented an e-commerce platform with 12 products and a CRM strategy focused on the brand`s core target. • Managed a digital Content Factory (War Room) focused on Real Time Marketing throughout the World Cup. • Managed digital agencies, defined KPIs and developed real-time dashboards.• Developed the 2.0 brand positioning of the two largest brands in the portfolio (Skol and Brahma) in conjunction with their ATL agencies and coordinated the alignment of the new positioning with their business units and sales teams.

São Paulo Area, Brazil

• Ideation and co-creation workshop structuring. • Implementation of qualitative and quantitative research.• PMO of project timelines and budgets.• New product and services development using Design Thinking methodologies.

Cupertino, California, United States

• Developed a Business Plan for a new SKU with the objective to expand the business in emerging markets (LATAM focused). The project was one of the few to be presented to the company’s CEO at that moment (Steve Jobs).• Worked 4 months in the Miami office supporting the Latin America Finance team with commercial performance reports and submission of financial information to headquarters. • Supported the analysis of the Company’s Global financial statements and seasonal reports.