Diego Leonardo Email & Phone Number

São Paulo, Brasil

Co-responsible for the transition and reconstruction of one of the largest Marketing operations in Brazil at Santander.1. Provided strategic direction in Google Ads, Meta Ads, CRM workflows, internal bank channels, OOH media and TV, ensuring adherence to the brand voice and achievement of strategic business objectives;2. Led the development of new marketing products;3. Managed relationships with media outlets, audio and video production companies, and other formats;4. Collaborated with Traffic Management, offering support and guidance in resource allocation for projects, planning future initiatives, and adjusting resources as needed for ongoing projects.5. Fostered relationships with senior leadership, facilitating the clear and measurable cascading of strategic objectives.6. Built and maintained a creative ecosystem, including a reliable network of creative service partners and contracted talents.Headcount: 12.

São Paulo

Branding and Performance Manager with more than 600 monthly deliveries for Santander Brazil.Responsible for leading and implementing Go-to-Market, Product Marketing, and Customer Marketing strategies for launching new products, as well as acquisition, activation, and customer retention.1. Leadership of always-on communications for Credit, Financing, and Debt Renegotiation;2. Innovation project leadership to increase sales of Consortia, PF and PJ Insurance, FGTS, Capitalization, BaaS and Credit with Property Guarantee;3. Full-funnel communication: over 80 formats on internal channels, Google Ads (SEM), Facebook Ads, TikTok Ads, Landing Pages, and CRM;4. Multidisciplinary project management: project objective establishment, role definition, delegation of tasks, documentation, and project execution monitoring;5. Leadership and development of on-site and remote teams, including evaluation processes, IDP, feedbacks;6. Relationship with the Santander Bank board of directors and Credit, Investment, Financing, and Mass Communication teams;7. Timesheet management: 30% increase in team productivity;8. Headcount: 8 a 12 people.Records:1. Largest Capitalization Title hiring in the bank's history, with an 18% increase in the average ticket and 102 thousand new shares bought in December/2022;2. One million contracts generated by media in Pure Credits in 2021 (a 621% increase compared to 2020.);3. Largest Personal Credit hiring in the bank's history, with the Santander Financial Turn campaign.

São Paulo

CRM, Performance and Advertising creative strategies development for Santander's Group companies.

Brasil

Communication and Marketing Manager responsible for launching the first health tech Floating Capsules in Brazil.Implementation of the Odissea One Go-to-market strategy, generating R$509K in sales in the first months, with B2B strategies for PR, Branding, Inbound, and Outbound Marketing.1. Definition of target market and ICPs;2. Channel Market Fit Identification: Google, Facebook, email marketing, newsletter, WhatsApp;3. Implementation of Growth strategies: 480% increase in CTR in 2021 with content production, SEO, webinar strategy, and marketing automation;4. Integration between Sales and Marketing: SDR training, sales playbook documentation, pricing strategy;5. Lead generation and relationship management with RD Station Marketing and CRM tools;Management of communication agency.Awards:1. One of the top 10 startups in Salvador;2. Amcham Arena finalist;3. Clínicas do Amanhã Award finalist;4. Projeto Capital Empreendedor finalist;5. Startup accelerated by Founder Institute.

São Paulo

Responsible for the winning project in the GUM Latin America competition, a leading multinational in dental floss segment.1. Social Media: Always On strategy development for GUM, Água de Cheiro, and Havanna stores' social media;2. Content marketing: relationship with digital influencers for the production of original content for Camesa;3. Visual Merchandising: creation of promotional material for seasonal dates for the Imaginarium network.

São Paulo, São Paulo

1. CRM: responsible for creating 123 transacionals e-mails for Livelo2. Social Media: digital always on content strategy for Citroën and Peugeot3. Advertising: magazines creative ads for Peugeot

Salvador

Management of digital and offline marketing projects for UNIFACS, the largest private university in Bahia, with a record in the number of new enrollments achieved in 2018.1. Digital Marketing: Always On presence strategy with BAU offers and segmented offers for more than 30 audiences; Google Ads, Facebook Ads, Google Display, and content generation;2. Advertising: creation and monitoring of commercials for TV and digital environment; out-of-home media (OOH).

Salvador

Management of PR strategies with articles and interviews published on Rede Globo, Bandeirantes, Record, Band Radio, and magazines in the innovation and pet segments. In a short time, Salvador's first online pet shop became a beloved brand among customers. Everyone was eager to share their experience on social media, through photos, testimonials, and an overall 5-star rating on Facebook.

Brasil

Integrated digital and offline marketing in campaigns for O Boticário, Ford, Aliansce Shoppings, and Goob Soda. From strategic planning to execution of pieces.Awards:- Professional of the Year Rede Globo - Billboard Central Winner - Nordeste ShowUp Meio&Mensagem Winner - Lürzer's Archive magazine highlight

Pós-Graduação Lato Sensu, Marketing/Marketing Management, General

Pós-graduação em Gestão de Marketing Digital: Estratégia, Prática e Performance

Publicidade E Propaganda, Comunicação