Diego Riquelme Frías Email & Phone Number

Santiago, Región Metropolitana De Santiago, Chile

Responsable de definir, planificar y dirigir la estrategia comercial de productos y marcas. Elaborar plan de marketing y comunicacional. Desarrollar marcas propias. Negociar con proveedores importados y nacionales. Establecer relación comercial con retailers, distribuidores y canal tradicional. Confeccionar y manejar presupuesto de ventas y gastos. A cargo.

Responsable de liderar y dirigir las funciones de la fuerza de ventas. Mantener contacto con los clientes y/o distribuidores de forma permanente. Implementar las estrategias de ventas del canal. Definir y controlar el presupuesto de venta, gastos y margen

Santiago Province, Chile

Responsible for defining, planning and directing the commercial strategy of products and services to boost sales and customer development in different business units, providing comprehensive solutions to customers, ensuring profitability and positioning of the company according to the objectives defined strategic. In charge of the areas of Sales, Services.

Santiago Province, Chile

Responsible for managing, leading and coordinating the sales area of the company, implementing strategies to enhance the business relationship of the business, in terms of products, customers and services, in order to contribute to its growth to achieve sales objectives. Define and control the budget of the area, according to the strategic.

Santiago Province, Chile

Responsible for leading and developing the outlet stores project throughout the country.Achievements: Opening of 14 stores under the Outlet format with presence in seven regions. Consolidation of the format in the chain of stores. 30% growth in sales at Outlet stores, fulfillment of sales for 8M USD. Installation of 6 stores of this format among the 10.

Santiago Province, Chile

Responsible for the development of the commercial offer of the School Computing and Electronics categories for the 120 stores of the company to meet the sales and margin budget. Negotiate with suppliers for stores Lápiz López Chile, Peru and Ofimarket, establishing commercial agreements with national and international suppliers.Achievements: Growth of 28%.

Santiago Province, Chile

Responsible for the operation of 25 stores in Santiago, with 150 people in charge, and the goal of meeting the sales goals by stores.Achievements: Fulfillment of sales budget, with a 15% growth in private brands, and a 10% reduction in operating expenses when distributing tasks. Implementation of the product portfolio according to the store and thus.

Santiago Province, Chile

Responsible for the supervision and control of the area, in charge of a team of 60 people.Achievements: Start-up of operations area. Reduction of 20% of expenses in the production area.

Santiago Province, Chile

Responsible for developing client portfolioAchievements: Loyalty of strategic customers. 100% compliance with goals and business openings with new clients.

Diplomado En E-Business

Magíster En Administración De Empresas

Ingeniero Comercial

Publicista, Marketing