Diego Riquelme Frías Email & Phone Number

Santiago, Región Metropolitana De Santiago, Chile

Responsable de definir, planificar y dirigir la estrategia comercial de productos y marcas. Elaborar plan de marketing y comunicacional. Desarrollar marcas propias. Negociar con proveedores importados y nacionales. Establecer relación comercial con retailers, distribuidores y canal tradicional. Confeccionar y manejar presupuesto de ventas y gastos. A cargo de áreas de Ventas, Marketing y Bodega.

Responsable de liderar y dirigir las funciones de la fuerza de ventas. Mantener contacto con los clientes y/o distribuidores de forma permanente. Implementar las estrategias de ventas del canal. Definir y controlar el presupuesto de venta, gastos y margen

Santiago Province, Chile

Responsible for defining, planning and directing the commercial strategy of products and services to boost sales and customer development in different business units, providing comprehensive solutions to customers, ensuring profitability and positioning of the company according to the objectives defined strategic. In charge of the areas of Sales, Services, Exports in Latin America, Marketing, Customer Service, Maintenance, Construction and Special Projects. Responsible for preparing and controlling the sales budget, margin, and expenses of the Commercial and Services Areas.Achievements: Fulfillment of the sales for 10M USD. CRM implementation to manage the relationship with customers and measure coverage. Creation of sales protocol to guarantee a professional and efficient service. Creation of Service Management to guarantee customer satisfaction. Growth in sales of 41% of the Construction area, fulfillment sales for 950K USD Growth in sales of 55% of the Projects area, generating sales for 900K USD and margin of 20%. Growth in sales of 24% in the Maintenance area, generating sales for 600K USD and margin of 36%. Team leader of 9 people directly and more than 50 indirectly.

Santiago Province, Chile

Responsible for managing, leading and coordinating the sales area of the company, implementing strategies to enhance the business relationship of the business, in terms of products, customers and services, in order to contribute to its growth to achieve sales objectives. Define and control the budget of the area, according to the strategic guidelines.Achievements: Fulfillment of the sales budget for 11M USD and margin of 13%. Implementation of market and customer segmentation. Implementation of sales channels strategy. Consolidation team of sales executives. Team leader of 8 people directly.

Santiago Province, Chile

Responsible for leading and developing the outlet stores project throughout the country.Achievements: Opening of 14 stores under the Outlet format with presence in seven regions. Consolidation of the format in the chain of stores. 30% growth in sales at Outlet stores, fulfillment of sales for 8M USD. Installation of 6 stores of this format among the 10 best-selling stores in the chain. Fulfillment of the budget for sales and margin.

Santiago Province, Chile

Responsible for the development of the commercial offer of the School Computing and Electronics categories for the 120 stores of the company to meet the sales and margin budget. Negotiate with suppliers for stores Lápiz López Chile, Peru and Ofimarket, establishing commercial agreements with national and international suppliers.Achievements: Growth of 28% in the sale of the School category, fulfillment of sales for 2.3M USD. Growth of 22% in the sale of the Computing category, fulfillment of sales for 5.1M USD Increase of 12% of the margin of the Computing category. Kursten brand development of technology, achieving an annual growth of 30% in sales. 45% increase of the participation of own brands in charge.

Santiago Province, Chile

Responsible for the operation of 25 stores in Santiago, with 150 people in charge, and the goal of meeting the sales goals by stores.Achievements: Fulfillment of sales budget, with a 15% growth in private brands, and a 10% reduction in operating expenses when distributing tasks. Implementation of the product portfolio according to the store and thus focus the product offer according to interest group. Implementation of a new store self-service format. Opening of 6 new stores

Santiago Province, Chile

Responsible for the supervision and control of the area, in charge of a team of 60 people.Achievements: Start-up of operations area. Reduction of 20% of expenses in the production area.

Santiago Province, Chile

Responsible for developing client portfolioAchievements: Loyalty of strategic customers. 100% compliance with goals and business openings with new clients.

Diplomado En E-Business

Magíster En Administración De Empresas

Ingeniero Comercial

Publicista, Marketing