An online social network, content, and learning platform for experienced adults.• Collaborate directly with the CPO to drive product vision and strategy from 0 to 1• Conduct customer research to mitigate product risk areas• Run user interviews to understand customer problems and translate those into solution requirements• Perform functional, usability, and design analysis to identify UI/UX areas of friction and user experience improvements• Define subscription model tiers and paywall restrictions• Create Product functional and business requirements documents (PRDs)• Run requirements review cycles to clarify and get alignment across Product teams and stakeholders• Compile system-wide metrics and define dashboards and analytics reporting requirements• Working with the internal Content team to understand their content creation and publication requirements• Partnering with the Design and Engineering teams to drive User Acceptance Testing (UAT) process and review

A streaming media (Music, Digital Displays, and TV) platform for brick-and-mortar businesses.• Formulated and executed Product’s go-to-market plan, strategy, and activities, in coordination with Marketing and Sales teams, to bring to market the fourth and major release of the Rockbot platform• As the company’s first Product Manager, implemented product best practices (documentation and requirements, product development cycles, and cross-functional operating procedures across Product, Design, Engineering, QA, and Stakeholders• Worked closely with the UI/UX team and conducted customer interviews and research to identify optimization areas to improve the first-time onboarding experience for the Music streaming service, setup, and troubleshooting• Held weekly Product office hours to facilitate and stimulate cross-department discussion and alignment around the company’s initiatives, priorities, and objectives to help inform Product strategy and planning

Ad-tech platform for publishers and advertisers.Customer Experience Platform:Manage the creation of internal products, tools, and processes to enable and support client-facing Product teams• Common component library: standardize and unify our product’s look and feel while accelerating time to market• Analytics tools integration: allow product teams to gather and analyze user behavior and identify areas of improvement• Client-facing documentation portal: deploy and centralize training, education, and support documentationAuthentication, Authorization & Identity:Led product team defining clients and business requirements, roadmaps, deliverables, and product documentation• Authentication: improve how users manage multiple accounts and sign in with SSO/MFA• Roles and permissions: streamlined how roles and permissions are created and assigned across products and clients• Configuration management: an internal tool to configure product and functionality permissions for clients

SaaS cloud-based animation production platform empowering decentralized digital content creation.• Led product vision, roadmap, and strategy to the company’s first GA release and subsequent platform enhancements• Managed product/feature prioritization while communicating timelines, constraints, and trade-offs to the Executive team• Partnered with BizDev and Sales to understand clients’ requirements to drive platform adoption • Worked with Marketing to inform product’s unique value proposition and key messaging points• Tracked vital performance indicators to inform new products, features, and bug prioritization• Conducted usability research to understand users’ problems and daily activities better to improve the platform’s workflows• Wrote detailed Epics and User Stories to help clarify context and requirements for design and engineering teams• Led complete re-design of front-end UI/UX to minimize onboarding friction and increase user engagement•Led Product (2)/Project Managers (1), Design (1), Engineering (6), and QA (3) teams defining key objectives and weekly activities

Systems integration management platform and mobile apps for large venues (stadiums, hospitals, cafeterias, etc.).• Helped drive product vision, roadmap, and requirements across multiple clients/verticals while managing client expectations• Realigned product development process from an agency model into a product-centric organization• Wrote detailed product requirements, created wireframes, and managed backlogs, sprint planning, and demo days• Led the creation of product-customization tools to allow users to have more control over their deployments• Led Product (3)/Project Managers (3), Design (4), Engineering (6), and QA (10) teams to deliver products on budget, on time and on quality

Advised start-ups in product/market fit, job-to-be-done, design, MVPs, Agile methodologies, and cross-functional team development.Videoo: Next-generation social video player platform allowing brands to engage audiences through interactive storytelling• Led design and functional roadmap of video player platform • Redesigned platform, video player, and business rules to simplify workflows and drive increased user engagement•Partnered with Sales, Marketing, and Biz Dev to understand the market landscape and addressable brands’ requirements• Worked closely with the executive team to define go-to-market strategies and growth opportunities• Prioritized feature and development requirements based on shifting business priorities, needs, and resourcesOther projects: • On-demand delivery• Retail hardware/software solution• Public policy & non-profit

SaaS cloud-based marketplace for video production and production/asset management platform.• Drove vision, strategy, and requirement to transition the business from brick-and-mortar into a product-driven service platform • Engaged with the BizDev team to understand and define customer needs, market positioning, and go-to-market strategy• Organized and managed quarterly CAB meetings across top customers to gather input and product alignment• Worked with Customer Success teams in the creation of internal management tools used to troubleshoot and manage services• Led cross-organization processes to improve development cycles, communication, and cross-team performance

Lead efforts in creating a new ad-serving product based on an internally developed online ad-serving platform.• Partnered with Executive team to define new business opportunities and monetization strategy• Led product development of a new ad unit, driving a 50% increase in LTV• Researched and wrote PRDs/prototypes to grow the user base from 100K users to 4M+ installs• Designed and ran A/B test to increase conversion rate and traffic to advertising partners• Revised business rules resulting in a 6% uninstalls decline and install lifetime increases from 60 to 100+ days• Owned product development cycle: use stories, product requirements, sprint prioritization, and release process• Introduced Agile methodologies, which improved sprint cycles by 50% while increasing quality & and reducing rollbacks

Oversaw end-to-end black box testing (front/back end) of an internally developed online ad-serving platform.• QA front-end functionality, back-end ad serving logic, algorithms, and pre/post-production release validation• Designed and implemented end-to-end testing to validate UI/server integration and data integrity• Met weekly with lead developers & product managers to schedule release & development cycles• Provided in-house UI/UX and prototyping, resulting in reduced costs and faster requirement design cycles• Worked closely with product managers and developers performing ambiguity analysis, resulting in shorter development cycles and a 30% improvement in timely releases• Improved releases, resulting in a 20% rollback decrease and increased stakeholders’ satisfaction

Participate in the early planning, design, and development stages for two technology innovation projects.Emergency Room iPhone application:• Reviewed user requirements with the product manager and lead developer• Wrote use cases and storyboard application functionality and workflow• Designed several UIs and functionality web-based workflow prototype demos•Extracted core features and functionality from web-based applications and re-design to be implemented in the iPhone• Worked with the web-based development team on UI design and functionality so it can be consistent with mobile application• Rapid prototype design implementation and turnaround of new functionality workflow and design requirements• Designed graphic UI elements for both web-based and iPhone applicationsImagery storage system:• Wrote use cases with the project manager to flush out functionality requirements• Wrote use cases and storyboard application functionality and workflow• Spec out and define early functionality, workflow, and UI• Layout different wire-frame options to conduct usability testing and application workflow• Designed click-through functionality and UI demo• Designed UI graphic elements and set UI style guidelines

Internet-based contact and customer relationship management system for recruiting and staffing firms.• Worked closely with engineers and product managers during application design phases to define product features and performed requirements and ambiguity analysis to determine schedules and milestones• Wrote User Functional Specifications and conducted usability focus groups • Facilitated the UFSs sign-off between the customer and development team (this involved negotiating release dates and a list of features)• Defined and implemented company-wide QA methodology and processes. Wrote QA methodology documentation• Worked with the development team and product managers to set testing schedules and entry/exit criteria• Responsible for increasing the quality of the software release processes, including testing installations, establishing responsible development documentation, coordinating releases and product launches• Held cross-departmental meetings to assess production application status and status of future releases and regression testing• Developed standardized QA testing environments to streamline build management and QA activities• Implemented automation processes at different stages of the SDLC while working with other QA Engineers on testing approach, definition, and deployment (WinRunner – LoadRunner - Test Director)• Designed and implemented bug-tracking workflow throughout SDLC to improve the reporting process• Wrote test plans, test cases, and test harnesses, as well as bug status reports on a feature-by-feature basis• Worked with product manager and lead developer to verify that test plans, test cases, and automation scripts provided excellent coverage of the application from the functionality and usability perspective• Ran company-wide “bug hunting/regression” days to get the entire company behind the efforts to deliver a top-quality application• Draw UI wireframes and prototyping screens. Design graphic elements for the company’s website

Web-based project management platform for the construction industry.• Wrote test plans and test cases based on software specifications documents and engineering discussions• Performed black-box and automation testing of the front-end client application• Tracked all found defects, wrote bug documentation, assigned priority and severity, and logged in defect tracking tool for investigation and resolution by software developers• Created weekly QA status reports for the QA director, VP of engineering, and Product Manager• Researched, purchased, and implemented SilkTest and SilkPerformer automation tool•Led automation team on acceptance tests of new builds and regression testing before deploying fixes to the production environment. • Mentor, coordinator role with junior QA analysts in creating and executing QA and testing processes, test strategies and plans, bug documentation and regression, and bug tracking system development.

Developed desktop and Internet-based software for consumer markets, focusing on imaging authoring tools.• Created and executed manual/automated test cases for functional testing of image manipulation software• Performed daily build-acceptance and regression testing. Wrote Level I automation acceptance test script using 4Test• Helped to develop an in-house bug-tracking system using Microsoft Access.• Documented issues, assigned priority, and logged for investigation/resolution by the development team in the bug-tracking system• Developed test strategy, test plans, and test cases for multiple components of the company website.

One of the first online multiplayer gaming networks.• Designed and implemented broad testing methodology and processes for an online video game company• Designed test plans and test cases to cover all aspects of games functionality (installation, usability, graphics, performance, etc.) based on user requirements and functional specifications• Tracked daily bugs, performed regression testing, and presented daily/weekly status reports to QA• Conducted user acceptance testing and wrote issues log based on the outcome of tests• Worked with QA managers and project managers on time estimates for new projects• Managed a group of five junior QA engineers on day-to-day QA activities.