Diego Coelho Email & Phone Number

State Of Ceará, Brazil

Fortaleza E Região, Brasil

- Portfolio Management: Main responsible for managing Goldentec's product portfolio, overseeing a diverse range of over 30 product lines and more than 300 SKUs, ensuring competitiveness and innovation.- Product Development: Comprehensive management of the product development cycle, including prospecting, homologation, quality inspections, certifications, packaging development, production processes, and international logistics.- KPI Development: Development and monitoring of the brand's key performance indicators, such as inventory turnover, project lead time, stockout percentage, contribution margin, revenue, and savings, providing a clear and strategic business overview.- International HR Management: Hiring and managing a team in China to support Strategic Sourcing activities, quality control, and cargo consolidation, ensuring efficiency and quality in imports.- Commercial Strategies: Active participation in pricing definition, creation of commercial campaigns, and sales strategies by brand channel, contributing to increased competitiveness and sales.- Commercial Training: Development and delivery of commercial training to empower all sales channels, ensuring the team is well-informed and aligned with the brand's objectives.- Product Launches: Co-management with the marketing department of strategies for launching new products, coordinating efforts to maximize market impact.- Financial Analysis: Responsible for cost analysis and financial viability of projects, both national and international, ensuring each initiative is financially sustainable and aligned with the company's strategic goals.

São Paulo

• Responsible for the planning, definition and execution of products’ road map, defining the initial quantities, prices and gross margin, based on the needs and gaps found in market clients and sales team;• Project development and management with the China suppliers, through the coordination of the company’s Asia team; and on product and artworks design and development in Brazi, coordinating the Marketing and Design teams;• Responsible for the quality team, managing and directing processes of product quality, as well as processes of evaluation and choice of suppliers.• Results Achieved: In the first year, the company had an increment on lauching products in 56%, with higher average ticket and sales directed to showcases customers. Increment on 400% on qualified suppliers available for working with the company, improving the negotiation power for buying; Quality issues reduced to levels under accepted, througout credit notes and control of RMA.

São Paulo E Região, Brasil

• Main responsible for the market strategy development of retail sales in the company, being an active part on the creation of the Online Sales System (www.sohoshop.com) which has contributing with an exponencial increasing on the registered customers' number and, consecutively, the increment of the sales.• Planning and development of a new strategy, with focus on this new market to the company.• Market research made through customers visiting and conversation with suppliers, both in Brazil and Asia;• Product development team's coordination, focused on launching products wanted by the retailers - which were not worked by company so far - in order to sell to new customers and increase the product line revenue;• Constant product trainings made for the sales team, direct customers and end users.• Development and activation of sales actions and POS materials meant for sell-out increment.

São Paulo Area, Brazil

• New products development on several product lines, as Print Supplies, Automotive accessories, Batteries chargers and No breaks, Digital cameras and other electronics, Massagers, Babies’ and Sports’ products. Results: On first year of the product line project, the company achieved more than US$ 700,000/month in 3 product new product lines, on a profit margin of more than 26%;• Development of a new brand as a solution for new products line (which weren’t worked by company before), since the focus group with potential customers until de decision about name and logo; • Development and following of projects with Chinese suppliers, directly making part on product design and package development; • Supervision of actions focused on institutional communication, advertisement campaigns and press office;• Sales estimation, demand and ROI analysis, considering sell-in/sell-out of key account customers, considering product and Market history, seasonality, market activity and competitors` movements and keeping the product competitive on market, changing the product features, changing prices or even discontinuing the product. Also responsible for stock management and replacement orders;• Development of actions focused on sales team, keeping the sales force motivated on sale the products, as well as the trainings related to the products;• Development of sale incentive actions focused on retailers and key account customers, helping the sales and encouraging the customer to offer my products to final consumer.

São Paulo Area, Brazil

• Led a product quality improvement project, focused on Chinese suppliers, which resulted on an RMA improvement from 11% to 1,9% in one year;• Customer prospection and development of a new sales policy for products considered “stranded”, reducing it on 60% and increasing the money invested on better sold products;• New suppliers research and negotiation with the ones already consolidated, improving the payment terms and reducing the invested capital in more than 55%, reducing the costs of curve A and B products and increasing the monthly billing in 20%.

São Paulo Area, Brazil

• Briefing ao design e a tradutores para customização de produtos, manuais e embalagens;• Gerenciamento de estoque e produção de produtos e embalagens• Pesquisa de preços junto aos representantes e clientes do mercado • Acompanhamento e controle dos produtos em garantia e suporte às áreas de atendimento ao consumidor final (SAC)

São Paulo Area, Brazil

• Development of actions focused on institutional communication, advertisement campaigns and press office;• Development of Management and Strategic reports;• Results monitoring and KPI’s• Preparation of Market research, involving the questionnaire prepare, researchers orientation, following and field work auditory, tabulation and results analysis.

Master Of Business Administration - Mba, Retail - Business And Management

Bachelor'S Degree, Advertising