A result driven professional with extensive experience in both national and multinational companies, with more than 10 years of experience on leading product development projects, focused mainly on suppliers from the Asian market. With strong skills in various marketing and business areas, such as: • Product Life Cycle Management – since the Research before launching until the decision to discontinue –, with focus on both B2B and B2C; • Strategic Alignment for different product lines – making different products work as a unity; • Supply Chain Management, considering both parts to be assembled in the factory and assembled products to be distributed among the stores and distribution centers;• Portfolio strategy development - working new products through Market Analysis, considering kind of product and market, seasonality, competitors and its history; and current products with S&OP meetings, defining growth path, product discontinuity or improvement of its market participation, adjusting prices, promotion or even improving the specs of it.• Quality Control - working together with suppliers and engineering team, focusing on problems solution – when already happen –, through meetings and factory visits; and specs improvement negotiation for increment the sales, also coordinating Asian teams (even third party) to be as close as possible to supplier to make sure all works perfectly. • Deep knowledge on search and analyzis of NCM (Mercosul Common Nomenclature), bringing the cost of the product down through saving on federal taxes - and sometimes statual as well; Price definition and margin analyzis based on the costs and taxes for each state in Brazil - which in Brazil is not easy at all.• Trade marketing, • Training for resellers and sales force.Experienced on product development of different lines as Print Supplies, Car Accessories, Batteries, Chargers and No breaks, Digital Camera, Routers, Telecom, Security, LED lighting, and other electronic products, as well as other non-electronical, as healthcare, baby care and sports accessories – including licensed products by the Brazilian skater Bob Burnquist.#ProductDevelopment #ProductLine #NewProducts #NewDevelopments #SalesForce #MarketingPlan #NewLaunchings #Planning #Management #Brand #LifeCycle #Market #MarketingActions #Procurement #SupplyChain