Diego Carpio Email & Phone Number

Los Angeles, California, United States

Tijuana, Baja California, Mexico

Create new brands through analysis and strategy concepts to position them at a competitive level in their market.Redesign brands to refresh their focus or strategy to empower them and their community.Gather vital data to ensure our team adheres to our client's standards and brings their brands and products success.Assist clients in defining their brand's core and translating it into multiple visual assets, messaging, and experiences.Creating and maintaining strong relationships with clients to translate their business goals into brand strategies to grow their business.In charge of ideating, planning, and producing inventive ideas with other creative team members.Conceptualize and design seasonal campaigns according to brand strategy, target audience and core demographics.Create internal graphic design assets such as social media content, email marketing campaigns, ads, etc.Package design for multiple clients.

Miami-Fort Lauderdale Area

Concepts and design for the TFC annual events (Latin America Treasury and Finance Conference).Create brief, coordinate information, and assemble all the assets for the project.Design a unique identity for each event; such identity must display key messages for their clients, collaborators, and members.Led the team in brainstorming ideas and finding creative new ways to develop brand communication.In charge of planning, producing, and following through with a scheduled calendar that included initial conceptualizations, revisions, delivery dates, and meetings with the team and clients.Create graphic design assets for the event in location and environment such as banners, prints for walls, window clings, brochures, booths, registration area, photo wall background, and meeting rooms.Composition of Digital designs assets for e-mail communication (newsletters), websites banners, holding slides for presentations, agenda, and landing page designs for registration and information.We worked on animation for background videos (intros and outros), presentations, and main stage TV screens.

Miami, Florida, United States

Ensenada, Baja California, Mexico

Develop brand concept, create business strategy, and produce an holistic design for a high-end Boutique Hotel at Valle de Guadalupe, Ensenada, Baja California, México.Work in collaboration with hotel CEO to get to know their essence, look and feel by using branding, business consulting, and brand development tools.Successfully analyzed and diagnosed the hotel's direct and indirect competition to create new opportunities and find a more profitable market.Through multiple design tools, we analyzed and designed the customer user experience. As a result, we achieved better customer satisfaction results and improved hotel ratings in numerous apps.Sketch, develop and create essential graphic design assets such as brand book, brand manual, guidelines, indoor and outdoor signage, menus, decoration, and ads (among other visual aids) to create a holistic brand.I was in charge of developing social media strategy and content such as content calendar, post design, seasonal campaigns, and ads that captivate our target audience.Created a tailored online experience for each hotel room; we achieved this by portraying the unique essence of each cottage in our website design and using real state quality photography.Ideation, coordination, and shooting of seasonal campaign photography used to promote local community events.I was in charge of creating identity designs for their outdoor restaurant and wine cellar; both designs were aligned to their brand, aesthetic, and guidelines.

Los Angeles, California, United States

Brand concepts and strategy development through collaborative sessions with the team to create a business structure aligned with their ideas and goals.Develop and design brand book, brand strategy, and manuals to give them the tools they'll need to enter the market.Create social media communication aligned with their brand concepts and work on business design applications, packaging, and stationery.

Mexico City, Mexico

Analysis, diagnosis, and strategy development for clients looking to redesign their brands o improve internal communication and culture.In charge of directing graphic design projects according to our clients' branding guidelines, project requirements, and timelines. Brand book and Strategy Manuals creation.Brainstorm with team members from multiple departments to come up with new creative ideas, campaigns and projects according to our clients' needs.Meet with clients to learn more about their brand, understand their project, and asses their need to create visual content that helps them meet their goals.

Mexico City, Mexico

Brand design and development for their different clients, design applications, advertising and social media communication.Creation of campaign concepts and implementation for their communication channels.Photography edition and editorial design.

Mexico City, Mexico

In charge of brand communication, advertising, social media and campaign design.Use a strong eye for aesthetics and visual details to ensure a quality product, assuring visual products align with branding, deliver a clear message, and speak to the target audience.Collaborating across the organization to drive up standards of digital creativity.Creating multiple graphic assets such as social media content, website design, print advertising materials.

Mexico City, Mexico

Successfully identified areas of opportunity in our clients' design strategies, worked with the design team and overcame the problems resulting in improved digital communication materials.Executed user research-driven strategic projects to uncover new design opportunities or improve existing ones.Designed and facilitated ideation sessions with multidisciplinary teams and corporate partners to converge innovative ideas to a set of digital and physical products or services.

Tijuana, Baja California, Mexico

Branding and Identity design, development of applications and advertising.Assist team in making sure all aspects of every project ran smoothly and efficiently.Acted as a liaison between client-team members to develop quality communication tools.Developed timelines, created schedules and supported team to create enticing graphic design materials.Brainstorm, plan, schedule, and execute product photoshoots. Duties as a photographer included setting up backdrops, lighting, and equipment, directing to capture the perfect image, and editing the photos to enhance the product attributes.Created multiple visual assets such as website design, marketing materials, internal organization forms design, all according to clients' requirements.

Tijuana, Baja California, Mexico

In charge of overseeing work, including planning, scheduling, directing, and executing production activities to maximize team performance.Adapt to changes in the market and respond to customer demands.Ensure quality assurance throughout the production process.Gathered information and materials needed from designated team members to accomplish tasks.Worked within existing brand guidelines and designs to version out print collateral, image-based e-mails, and digital assets.Conceptualized assignments by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts as per specified media requirements. Adjusts designs and copy according to direction provided by senior team members.

Tijuana, Baja California, Mexico

Overseeing all design projects, from conception to delivery, successfully producing visual concepts aligned with the Cultural Diffusion department goals.In charge of designing illustrations, infographics, posters, and other visual materials enticing the target audience, resulting in more attendance at events, conferences, and online meetings.Created meetings with junior designers to brainstorm concepts, finding innovative ways to enhance visual communication from the department to our core audience.Ensured the design team promoted our department's core values through delivering high-quality pieces even on tight deadlines.Maintained brand consistency throughout all our visual projects.

Tijuana, Baja California, Mexico

Involved with design tasks from conception to completion. Participate in producing preliminary versions of designs for the communications department, such as newsletters, informational brochures, posters, and multiple visual tools needed.Helping the culture & communications department get more audience for various events.Producing visual tools such as logos, banners, and interfaces for multiple academic departments.Brainstorm ideas with the communication team to increase audience engagement in our organization's events.Monitor coverage and attend both internal and external events.

Certificate, Innovation And Design Thinking

Course, Strategic Design And Innovation

Course, Multimedia Design And Production

Bachelor, Degree En Graphic Design