Ramakrishnan M
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Ramakrishnan M Email & Phone Number

Senior Product and Campaign Analyst at Matrimony.com Limited
Location: Chengalpattu, Tamil Nadu, India 9 work roles 5 schools
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Current company
Role
Senior Product and Campaign Analyst
Location
Chengalpattu, Tamil Nadu, India
Company size

Who is Ramakrishnan M? Overview

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Ramakrishnan M is listed as Senior Product and Campaign Analyst at Matrimony.com Limited, a company with 2428 employees, based in Chengalpattu, Tamil Nadu, India. AeroLeads shows a matched LinkedIn profile for Ramakrishnan M.

Ramakrishnan M previously worked as Senior Product & Campaign Analyst at Matrimony.Com Limited and Senior Digital Marketing Analyst Manager at Matrimony.Com Limited. Ramakrishnan M holds Diploma In Digital Marketing, Marketing & Consumer Behavior, Enroll No.: 14142657 - Grade A from Cim | The Chartered Institute Of Marketing.

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Matrimony.com Limited

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Profile bio

About Ramakrishnan M

Digital data analytics and digital marketing Professional with 20 years’ experience in product, software & service industry (B2B & B2C).Specialized in digital analytics and provides 360 degree product & marketing analytics (From data architecture, analytics enabling to actionable reports across digital Platforms (APP, WAP, PWA, WEB)As a certified digital analytics & marketing professional have strong understanding of business model, marketing fundamentals, digital analytics integration & its decisive metrics to optimize product & campaign for better ROI Expertise inDigital Analytics  Digital Analytics Enabler APP Analytics  WEB Analytics WAP Analytics  PWA Analytics Google Tag Manager (GTM) Marketing Analytics Product Analytics Conversion Analytics Micro / Macro Analytics Engagement AnalyticsDigital Marketing  Marketing Strategy & Planning Lead Generation Campaign Optimization [SEO - SEM - Mailer Social Media - Push Notification] Online Advertising[CPM – CPC – CPA] Attribution Modelling Shareware Promotion A/B Testing  Multivariate TestingProduct & Competitor Research Quantitative analysis- Ratings- Decisive Metrics CTA  Qualitative Analysis - Sentimental Analysis- Product Rating Analysis Product Research - Product Feature ResearchKey Accomplishment- Cost Effective Bharat Matrimony App Analytics Migration & Architecting data - Saved 95% of analytics annual subscription Cost to the Company- Architected product flow analytics for Dashboard, Search, Inbox, and Delete Module and come-up with Product engagement Insights on module elements customer journey. Got Star Award- Built Synthetic Pages to Sync WAP & PWA tracking and populated PWA Page views and derived Avg. time spent, entrance, bounce rate, exit rate metrics. Built custom channel tracking in PWA for Campaigns - Mailers, SMS, Browser Notification

Current workplace

Ramakrishnan M's current company

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Matrimony.com Limited
Matrimony.Com Limited
Senior Product and Campaign Analyst
Chengalpattu, TN, IN
Website
Employees
2428
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9 roles

Ramakrishnan M work experience

A career timeline built from the work history available for this profile.

Senior Product & Campaign Analyst

Current

Chennai

Project Domain: App Analytics | Role: Project Owner Period: Aug 2019 - On-goingProject: Cost Effective Bharat Matrimony App Analytics Migration & Architecting Data- Migrated from Google Analytics to Firebase Analytics - Saved 95% of analytics annual subscription cost to the company- Architected App data (Segments, Dimensions and Metrics) & built actionable.

Jan 2016 - Present

Senior Digital Marketing Analyst Manager

Chennai Area, India

Project Domain: Digital Marketing | Role: Campaign Optimizer Period: Nov 2012 – Dec 2015Project: Bharat Matrimony - Search Marketing Campaign Optimization – Team Building- Team Building - Involved in the process of interviewing & recruited quality digital marketer - Paid Search Campaign Optimization - Optimize Search Campaign through content experiments.

Nov 2012 - Dec 2015

Manager - Seo & Analytics

Sos Online Backup

Chennai Area, India

- Through paid search campaign acquired “MSPs” & resellers with 200% ROI using microsite- Improved SOS Online website organic traffic by 35%

May 2010 - Oct 2012

Manager - Seo & Analytics

Chennai Area, India

- Improved the Google search web indexing by 200% and organic traffic with 22% - Automated SERP Report across domains without affecting the Search Engine Ranking Position - Did competitor research on banner ads for marketing communication strategy

Apr 2008 - Apr 2010

Seo Consultant

Chennai Area, India

- Client Pitch Presentation - Created digital solution presentation for British Airways, Motorola - Product Development - Researched and Presented E-mail campaign management tool product features to build the tool called “Resultiks”

Jan 2007 - Mar 2008

Asst. Manager - Online Marketing

Chennai Area, India

- Slicing and dicing the marketing campaign data and come-up with insight

Jun 2006 - Dec 2006

Web Traffic Manager

Chennai Area, India

- WEB Analytics - Segmenting and analysing the website visitor behaviour - Land Page Optimization – Improved landing page conversion rate by 16.5% using split test- Auto Responders – Segmenting the customer database & managed E-mail drip campaign

Nov 2004 - Jul 2006

Web Designer / Developer

Wrote HTML, done panel script for faster download. Build SEO strategies for dynamic JSP pages

Jan 2001 - Nov 2004
Team & coworkers

Colleagues at Matrimony.com Limited

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5 education records

Ramakrishnan M education

Diploma In Digital Marketing, Marketing & Consumer Behavior, Enroll No.: 14142657 - Grade A

Diploma in Digital Marketing from “The Chartered Institute Of Marketing” (CIM) UK – through London School of Marketing [1 Year Part time.

FAQ

Frequently asked questions about Ramakrishnan M

Quick answers generated from the profile data available on this page.

What company does Ramakrishnan M work for?

Ramakrishnan M works for Matrimony.com Limited.

What is Ramakrishnan M's role at Matrimony.com Limited?

Ramakrishnan M is listed as Senior Product and Campaign Analyst at Matrimony.com Limited.

Where is Ramakrishnan M based?

Ramakrishnan M is based in Chengalpattu, Tamil Nadu, India while working with Matrimony.com Limited.

What companies has Ramakrishnan M worked for?

Ramakrishnan M has worked for Matrimony.Com Limited, Sos Online Backup, Consim Info, Interaktco, and Synaptris.

Who are Ramakrishnan M's colleagues at Matrimony.com Limited?

Ramakrishnan M's colleagues at Matrimony.com Limited include Ruchika Gupta, Vaibhav 9890868889, Nethaji Ramachandran, Magbool Ahamed, and Shruthakeerth Sudir.

How can I contact Ramakrishnan M?

You can use AeroLeads to view verified contact signals for Ramakrishnan M at Matrimony.com Limited, including work email, phone, and LinkedIn data when available.

What schools did Ramakrishnan M attend?

Ramakrishnan M holds Diploma In Digital Marketing, Marketing & Consumer Behavior, Enroll No.: 14142657 - Grade A from Cim | The Chartered Institute Of Marketing.

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