Digital data analytics and digital marketing Professional with 20 years’ experience in product, software & service industry (B2B & B2C).Specialized in digital analytics and provides 360 degree product & marketing analytics (From data architecture, analytics enabling to actionable reports across digital Platforms (APP, WAP, PWA, WEB)As a certified digital analytics & marketing professional have strong understanding of business model, marketing fundamentals, digital analytics integration & its decisive metrics to optimize product & campaign for better ROI Expertise inDigital Analytics  Digital Analytics Enabler APP Analytics  WEB Analytics WAP Analytics  PWA Analytics Google Tag Manager (GTM) Marketing Analytics Product Analytics Conversion Analytics Micro / Macro Analytics Engagement AnalyticsDigital Marketing  Marketing Strategy & Planning Lead Generation Campaign Optimization [SEO - SEM - Mailer Social Media - Push Notification] Online Advertising[CPM – CPC – CPA] Attribution Modelling Shareware Promotion A/B Testing  Multivariate TestingProduct & Competitor Research Quantitative analysis- Ratings- Decisive Metrics CTA  Qualitative Analysis - Sentimental Analysis- Product Rating Analysis Product Research - Product Feature ResearchKey Accomplishment- Cost Effective Bharat Matrimony App Analytics Migration & Architecting data - Saved 95% of analytics annual subscription Cost to the Company- Architected product flow analytics for Dashboard, Search, Inbox, and Delete Module and come-up with Product engagement Insights on module elements customer journey. Got Star Award- Built Synthetic Pages to Sync WAP & PWA tracking and populated PWA Page views and derived Avg. time spent, entrance, bounce rate, exit rate metrics. Built custom channel tracking in PWA for Campaigns - Mailers, SMS, Browser Notification