Ramakrishnan M Email & Phone Number

Chengalpattu, Tn, In

Chennai

Project Domain: App Analytics | Role: Project Owner Period: Aug 2019 - On-goingProject: Cost Effective Bharat Matrimony App Analytics Migration & Architecting Data- Migrated from Google Analytics to Firebase Analytics - Saved 95% of analytics annual subscription cost to the company- Architected App data (Segments, Dimensions and Metrics) & built actionable reports using Google Data Studio. Enabled & synced hybrid App analytics in native with 99.2% proximity. Configured push Notification delivery & CTR dashboard and improved delivery date by 98%- Optimized Firebase project & Google Bigquery process & cut monthly subscription cost by 25%Project Domain: Qualitative Analysis | Project Role: Analyst Period: Jan 2020 – On-going Project: Bharat Matrimony Competitor Research & Product Research- Monitored and helped to improve the Bharat Matrimony & Regional Google Playstore App Avg. Rating from 4.0 to 4.27- Sentimental analysis on competitor App Reviews and derived the positive & negative score- Researched, evaluated the “Google Workspace” Product for internal usage Project Domain: WEB-PWA Analytics | Project Role: Owner Period: Jan 2016 – On-goingProject: Bharat Matrimony WAP to PWA Analytics Tracking Migration - Constructed PWA pages and derived Avg. Time spent, Bounce Rate with 99% proximity - Configured custom channel tracking in PWA for Mailers, SMS, Browser NotificationProject: Bharat Matrimony WEB - WAP Main Module Tracking - Architected product customer journey analytics for dashboard, search, inbox, and delete module and come-up with product engagement insights Got star award from CPO- Did registration page A/B Testing & form field abandonment analysis and improved the conversion rate by 12.5% in WEB and 9.7% WAP

Chennai Area, India

Project Domain: Digital Marketing | Role: Campaign Optimizer Period: Nov 2012 – Dec 2015Project: Bharat Matrimony - Search Marketing Campaign Optimization – Team Building- Team Building - Involved in the process of interviewing & recruited quality digital marketer - Paid Search Campaign Optimization - Optimize Search Campaign through content experiments, campaign, ad group & keyword level optimization and reduced the “Cost Per Lead” by 8%- Search Engine Optimization - Optimizing for “Matrimonials” term for Google geographic domain search and improved the search engine position (SERP) from page 2 to page 1 - Derived digital campaign multi-channel attribution model insights for conversion credits

Chennai Area, India

- Through paid search campaign acquired “MSPs” & resellers with 200% ROI using microsite- Improved SOS Online website organic traffic by 35%

Chennai Area, India

- Improved the Google search web indexing by 200% and organic traffic with 22% - Automated SERP Report across domains without affecting the Search Engine Ranking Position - Did competitor research on banner ads for marketing communication strategy

Chennai Area, India

- Client Pitch Presentation - Created digital solution presentation for British Airways, Motorola - Product Development - Researched and Presented E-mail campaign management tool product features to build the tool called “Resultiks”

Chennai Area, India

- Slicing and dicing the marketing campaign data and come-up with insight

Chennai Area, India

- WEB Analytics - Segmenting and analysing the website visitor behaviour - Land Page Optimization – Improved landing page conversion rate by 16.5% using split test- Auto Responders – Segmenting the customer database & managed E-mail drip campaign

Wrote HTML, done panel script for faster download. Build SEO strategies for dynamic JSP pages

Diploma In Digital Marketing, Marketing & Consumer Behavior, Enroll No.: 14142657 - Grade A

Diploma in Digital Marketing from “The Chartered Institute Of Marketing” (CIM) UK – through London School of Marketing [1 Year Part time.

M.C,A, Computer Science, Enroll No.: X0Pca24646 - I Class - 70.57%

B.Com, Commerce, Roll No - 96Ucm3558 - Ii Class - 55%

Plus 2, Roll No - 765859 - Ii Class - 53%

Sslc, Roll No - 446277 - I Class - 75%