Everpilot builds fast, in-depth influencer matching technology, powered by AI. We're designed for independent professionals and agencies of all sizes.Everpilot grew out of Steamship, a startup building AI tools and automation for the workplaces of the future.

Steamship builds experiences and solutions based on AI. I work with the team on product research, discovery, and development.

Hacks/Hackers is a global nonprofit dedicated to transforming the global news industry through technology. We fund partnerships and collaborations between journalists and technologists all over the world. I focus on equipping newsrooms for the challenges of generative AI, and on improving credibility. This year, we've worked with dozens of news organizations on understanding possibilities for generative AI within the newsroom. We organized gatherings about news x AI at SXSW and later in Chicago, interviewed journalists about challenges and opportunities related to this new technology, and partnered with researchers to create an skills-based workshop around AI in the Newsroom. I also support our work around credibility, including raising funds to support innovative misinformation microgrants and funding research/experimentation into how to improve credibility within the global information ecosystem.

I draw on my extensive background in consumer tech to advise news, fashion and retail tech startups on core business challenges. These challenges include understanding market sizing for new products, developing go to market strategies, creating effective fundraising campaigns, and building and scaling product/UX teams and workflows. I love harnessing creative chaos, understanding users, and applying my skills in an environment where I can make an impact.

Led the development of digital experiences and revenue streams for a major global company, with a focus on driving revenue by connecting and informing fashion B2B audiences. I managed our digital product strategy and roadmap, delivered revenue and engagement, hired and managed a product team, managed our annual budget and internal/external vendor relationships, worked closely with executive leadership to create a strategy, and enabled meaningful partnerships.

I wrote "How to Handle a Crowd" - a guide to online community management. The book draws on my extensive interviews and observations of online community moderation, and offers insights on what sets thriving and successful online communities apart from their dysfunctional peers. Published by Simon & Schuster/Tiller Press in mid-2020. More info here: simonandschuster.com/books/How-to-Handle-a-Crowd/Anika-Gupta/9781982132316

Led several high-profile product initiatives at the Atlantic, including the implementation of our first paywall (front end), our GDPR compliance, and the strategy and roadmap for our urbanism publication CityLab (later sold to Bloomberg). I partnered with journalists, designers, coders and researchers to create digital experiences that brought The Atlantic's award-winning journalism to audiences in new ways.

I designed and taught graduate and undergraduate courses in media innovation and media technology management. Curricula I developed and taught include "Media Innovation" at the graduate level and "Engaging Digital Audiences," an undergraduate course in the journalism department in AU's School of Communication. I regularly teach classes and guest lecture on journalism and democracy, comment and community moderation, engagement design, co-design, user research, and fan culture.

I work with media companies, nonprofits and universities to provide practical leadership and insights into audience engagement and strategy. Projects include a strategy guide for the “Coral Project” on emotional labor in online media communities, as well as ongoing user research with the Membership Puzzle Project in New York, for which I interview public media experts and stations around the country to redefine digital membership and fundraising. I chaired a panel on computational approaches to engagement for the Computation & Journalism Symposium 2017 in Evanston, IL and co-led the journalism track at the University of Miami Newsjam 2017.

I served as the product manager for Your Shot, NG's photo-sharing community. I led breakdown and development and release of new features that expanded our community, improved the sharing experience and allowed users to personalize their content consumption.

Research: Work with mutidisciplinary teams to design and execute large-scale qualitative design research studies for sponsors and clients based around the worldTeaching: Lead teams of students through the design research and development process, using a constructivist approach to teach the fundamentals of user experience design. Design assignments, critique presentations, prepare design methods materials and lead discussions.

While living abroad, I started the New Delhi chapter of an international grassroots group devoted to journalism and technology. I focused on attracting strategic partners from journalism, academia, technology and entrepreneurship to build value through networking and other events. I designed and led workshops, hackathons and presentations on subjects at the forefront of media + technology, including data visualization and mobile media entrepreneurship.

Headed a cross-functional effort to build a consumer-facing UGC website and apps for a major TV channel. The project included:-Designing wireframes and implementing them through cooperation with a multi-member tech team-Ongoing iterative refinement of these designs, in partnership with tech team and offsite technology vendors-Setting and executing a daily editorial agenda-Recruiting strategic partners from the world of social media and media startups, designing partnership initiatives to grow our audience and reach, executing partnership initiatives-Suggesting strategic growth initiatives based on analysis of user metrics-Hiring, training and managing several direct reports

Working on a long-term reporting project about social media policy and Internet freedom in India.

I transformed the print magazine's business content into web audio, Tweets, Facebook posts and video campaigns. I oversaw blogs and daily web news and organized workshops for staff in emerging technologies. I occasionally wrote for the print magazine about science, technology, energy and environment.

National beat correspondent for major English-language newspaper, covering science and technology policy and basic research. Suggested and participated in special in-depth reporting projects and multimedia series.

I pitched and wrote articles for the main magazine and for online around arts, culture and science. I expanded the magazine's online coverage, including shooting and editing regular video for the "Around the Mall" blog.

I developed, assigned and edited features for a national student travel magazine, and managed relationships with an international team of writers.

I covered Capitol Hill for GovExec.com. I wrote daily stories about defense, appropriations and contracts for a niche audience of Capitol Hill insiders and decision-makers.

I fact checked stories, wrote short department pieces and sidebars, and worked with the online editor on an end-of-year "Adventurers of the Year" special.