Daniel Galdo Email & Phone Number

Paris, Île-De-France, France

Paris, Île-De-France, France

● Monitoring and analysis of indicators linked to the products partners to detect fraud and ensure the quality of the FNAC marketplace.● Implementation of a digital data extraction process to automate presentation of weekly reports and meet business needs

Paris, Île-De-France, France

● Developed ad-hoc analysis and market research to the business, product and commercial teams, by using quantitative and qualitative data via queries/surveys, making strategic recommendations.● Automated reporting to monitor faster commercial activity, allow access to product KPI’s, and generate sales opportunities, by reducing time-consuming tasks in less than one hour.

Av. Aviacion 2405, San Borja Lima Peru

● Executed and built data-driven growth strategies improving customer retention, increasing sale of digital products by more than 25%, and attaining company's business objectives.● Growth sales conversion funnel through the user flows analysis, continuous experimentation, and the use of A / B testing on the company's digital assets.● Identified and reduced pain points within process of payment and digitization process through customer feedback analysis, crossing of data, and end-to-end usability testing of each digital product.

Av. Javier Prado 444 171 - San Isidro - Lima

● Launched and executed programmatic advertising projects, allowing growth of more than 10% of company's revenues, by analyzing user experience and leveraging new opportunities across all websites● Identified and monetized valuable audience segments to ensure profit maximization of digital advertising, by applying clustering methods and analyzing behavioral patterns of users.● Acted as a liaison between advertising partners, content publishers, and stakeholders to improve the revenue of digital inventory.● Construsted and managed digital business KPIs in weekly committees through Datastudio.

Av. Javier Prado 444 171 - San Isidro - Lima

● Developed robust digital solutions to create new formats of advertising products, increasing the market share by more than 10%, using data analysis, and working with testing frameworks.● Collaborated with the departments of Digital Products, Web Development, and Writing to implement new developments, actions, and improvements to accomplish the commercial goals set for each project. ● Responsible for the commercial growth of digital products by segmenting campaigns, and integrating new formats and channels in branding as well as in performance (video, display, content marketing, social media, and programmatic deals).● Monitored and implemented tactics to optimize E-commerce campaigns, via Google, Facebook ads, and Criteo, achieving a 15% success rate in conversions (sales), and redistributing the budget of each channel.● Identified new improvement opportunities and create new digital products in collaboration with the team, projects such as Brandlift, Podcast, Viewability, and the repurchase system of digital products by means of remarketing strategies in the affected audience segments. ● Responsible for the results analysis of our products portfolio with the aim of explaining the revenue performance of products such as Programática Open & Direct, Performance, Video, Display, Content Marketing, EmailMkt, and at the same time the digital advertising market.

Lima - Pérou

● Acted as a liaison between digital projects in coordination with the Product Department to create content and with the Web, Development Department to implement the improvements in the Group’s media.● Trained the main divisions of the Web Writing Department in SEO strategies to generate traffic to the website on mobile and desktop devices. ● Monitored the main digital assets, RadioPlayer Live Stream / OnDemand / Podcast, in online media and social networks. ● Analyzed and identified behavioral patterns in the digital audience by obtaining clusters to ensure profit maximization in comparison to competitors.● Managed digital guidelines for the Board of Directors and Sale Status by tracking the key weekly indicators in real-time of the information and musical media.

Jr. Jorge Salazar 171 Urb. Santa Catalina Lima - Lima - La Victoria

● Analyzed, segmented, and modeled the behavior of advertising investment of the product portfolio of El Comercio Group in comparison to the total advertising market carried out offline by using the Ibope Media bases and digitally using the adCuality and/or Admetrics. ● Participated in multidisciplinary work teams in digital projects, for planning and implementing measurement models and web traffic metrics.● Monitored the digital strategies of the Group’s online brands, and measure the customer advertising campaigns in digital media, using web analytics tools such as Comscore Digital Analytix, Mymetrix, Similar Web, Google Analytics 360 and Facebook Insights. ● Monitored the commercial actions of the eCommerce TiendaClub.pe of the GEC Subscribers Club, optimizing the ROI and KPI of the objectives set and identifying strong points of improvement for business growth.● Managed key decision-making information for the Boards, Print Product Committees, Digital and Business Units. ● Optimized effort control and effectiveness of sales executives, through print and Digital advertising sales closures.

Master'S Degree, Data Science And Digital Marketing

Scrum Master, Formation À La Méthode Agile Et Design Thinking

Spécialiste En Marketing Stratégique, Spécialisation En Marketing Stratégique

Activities and Societies:

Spécialisation En Marketing Digital

Programme De Communication Et De Marketing Numérique

Bac En Ingénierie Statistique, Ingénierie Statistique

Activities and Societies: TUNI - Atelier de théâtre de clowns

Branding Personal