Kelly Winberg, Mba Email & Phone Number

Eugene, Oregon, United States

United States

United States

As a dedicated Digital Marketing Educator at Promineo Tech, I'm on a mission to empower students with a passion for marketing. Overseeing key enhancements to the curriculum, I've played a pivotal role in providing clear direction and exceptional value to aspiring digital marketers.Highlights:✨ Curriculum Transformation: Orchestrated significant improvements to the Digital Marketing program, ensuring a dynamic and comprehensive learning experience. The blend of marketing theory… Show more As a dedicated Digital Marketing Educator at Promineo Tech, I'm on a mission to empower students with a passion for marketing. Overseeing key enhancements to the curriculum, I've played a pivotal role in providing clear direction and exceptional value to aspiring digital marketers.Highlights:✨ Curriculum Transformation: Orchestrated significant improvements to the Digital Marketing program, ensuring a dynamic and comprehensive learning experience. The blend of marketing theory, critical thinking, and hands-on projects equips students with a robust skill set.🎓 Cohort Leadership: Successfully guided six cohorts of students to graduation, witnessing their growth into industry-ready professionals. With an average class size of 4 to 10 students, I fostered a personalized and collaborative learning environment.🌟 Top-Rated Instructor: Recognized as the instructor with the highest feedback scores among peers. Student testimonials underscore my commitment to excellence in teaching and mentorship. Show less

Eugene, Oregon, United States

As the Digital Marketing Manager at AHM Brands, I lead comprehensive digital media and web design & development initiatives. Overseeing websites, Google Ads, Programmatic Display, Paid Social, SEO, and other digital tactics, I ensure the delivery of executive-grade campaigns and websites for our clients with a focus on organizational profitability.Key Responsibilities:🌐 Digital & Web Project Oversight:Lead full-scale digital and web projects, serving as the Account Lead &… Show more As the Digital Marketing Manager at AHM Brands, I lead comprehensive digital media and web design & development initiatives. Overseeing websites, Google Ads, Programmatic Display, Paid Social, SEO, and other digital tactics, I ensure the delivery of executive-grade campaigns and websites for our clients with a focus on organizational profitability.Key Responsibilities:🌐 Digital & Web Project Oversight:Lead full-scale digital and web projects, serving as the Account Lead & Digital Specialist.💼 Client Management:Act as the main client point-of-contact for all digital campaigns.Develop and execute strategic campaign plans.Lead client and internal team meetings to ensure alignment and success.💡 Innovation & Process Enhancement:Drive department-wide improvements, refine agency service & product offerings, and contribute to process enhancements.Collaborate with department leaders to outline project needs and deliverables.📊 Financial Management:Aid the Finance team with monthly client billing and credit card reconciliation.Provide monthly departmental profitability reports.🔧 Project Planning & Execution:Develop project briefs, estimates, and manage ongoing internal communication within project teams.Establish and track project budgets to maximize agency efficiency.🤝 Collaboration & Leadership:Work with Leadership Team members to establish optimal internal workflows.Establish and manage vendor relationships for seamless project execution.🔍 Reporting & Documentation:Prepare monthly client campaign and project reports.Stay actively engaged in Asana boards for relevant projects.In this dynamic role, I've successfully contributed to the growth and success of AHM Brands by delivering high-impact digital campaigns and ensuring client satisfaction. Show less

Roseburg, Oregon, United States

Contributed to the mission of CHI Mercy Health, a non-profit healthcare facility in Roseburg, OR, as the Digital Marketing Manager overseeing diverse divisions, including Centennial Medical Group, Evergreen Family Medicine, The Mercy Foundation, and Mercy Medical Center.Key Contributions:📱 Comprehensive Digital Oversight:Managed end-to-end digital marketing strategies for all divisions.From social media management to overseeing paid advertising, ensured a cohesive… Show more Contributed to the mission of CHI Mercy Health, a non-profit healthcare facility in Roseburg, OR, as the Digital Marketing Manager overseeing diverse divisions, including Centennial Medical Group, Evergreen Family Medicine, The Mercy Foundation, and Mercy Medical Center.Key Contributions:📱 Comprehensive Digital Oversight:Managed end-to-end digital marketing strategies for all divisions.From social media management to overseeing paid advertising, ensured a cohesive online presence.🤝 Cross-Divisional Collaboration:Fostered collaboration across Centennial Medical Group, Evergreen Family Medicine, The Mercy Foundation, and Mercy Medical Center to align digital efforts with organizational goals.📊 Performance Analysis:Regularly analyzed and optimized digital marketing performance, adapting strategies to meet the unique needs of each division.💡 Strategic Planning:Contributed to the development and execution of strategic digital marketing plans for increased outreach and community engagement.💬 Stakeholder Communication:Served as a key point of contact for digital marketing initiatives, ensuring effective communication and alignment with organizational objectives.In this role, played a crucial part in amplifying the healthcare outreach of CHI Mercy Health through strategic and impactful digital marketing efforts. Excited to have contributed to the success of this esteemed healthcare institution. Show less

Eugene, Oregon, United States

As a Digital Marketing Specialist at AHM Brands, a dynamic full-service marketing agency in Eugene, Oregon, I played a pivotal role in elevating the agency's digital capabilities. Beginning as a Project Manager + Digital Specialist, I swiftly transitioned to a full-time Digital Marketing Specialist, specializing in Direct-to-Consumer (DTC) marketing for notable Consumer Packaged Goods (CPG) brands such as The Human Bean and Zentopia Hemp Beverages.Key Contributions:📈 Revenue… Show more As a Digital Marketing Specialist at AHM Brands, a dynamic full-service marketing agency in Eugene, Oregon, I played a pivotal role in elevating the agency's digital capabilities. Beginning as a Project Manager + Digital Specialist, I swiftly transitioned to a full-time Digital Marketing Specialist, specializing in Direct-to-Consumer (DTC) marketing for notable Consumer Packaged Goods (CPG) brands such as The Human Bean and Zentopia Hemp Beverages.Key Contributions:📈 Revenue Growth:Leveraged paid media strategies and email marketing automations to elevate Zentopia's monthly DTC revenue from $7k to $15k within a span of 6 months.🔄 Adaptability and Expertise:Navigated complex CBD ad regulations while executing successful DTC marketing campaigns for Zentopia and other CPG brands.Project Manager + Digital Specialist Role:Collaborated with department leaders to outline project needs and deliverables, ensuring timely execution.Established and managed vendor relationships, optimizing agency efficiency.Assisted Account Managers with billing processes.Developed project briefs, provided estimates, and managed internal communication within project teams.Orchestrated the flow of work through various disciplines, including design, videography, programming, copywriting, and strategy.Digital Marketing Specialist Role:Assisted the Digital Media Manager in executing impactful digital marketing campaigns.Collaborated with the Digital Media Manager and Social Media Manager to execute engaging social media campaigns.Curated and organized content across digital and other media, ensuring seamless project execution.Prepared monthly client campaign and project reports, showcasing performance and insights.Developed content calendars for ongoing Social Media campaigns.In this role, I played a key part in driving digital success for AHM Brands, demonstrating adaptability and achieving tangible results in a fast-paced marketing landscape. Show less

Eugene, Oregon

Joining Turell Group as a Social Media Manager in early 2019, I embarked on a transformative journey that led me to the role of Digital Marketing Manager. With a small team of highly-skilled individuals, I took charge and expanded the digital marketing department from its roots in social media to a comprehensive suite of services.Key Achievements:📈 Strategic Expansion:Pioneered the growth of the Digital Marketing Department, transforming it from a focus on social media to a… Show more Joining Turell Group as a Social Media Manager in early 2019, I embarked on a transformative journey that led me to the role of Digital Marketing Manager. With a small team of highly-skilled individuals, I took charge and expanded the digital marketing department from its roots in social media to a comprehensive suite of services.Key Achievements:📈 Strategic Expansion:Pioneered the growth of the Digital Marketing Department, transforming it from a focus on social media to a full-service offering.💻 Diversified Services:Introduced and spearheaded the integration of key digital marketing components:• SEO/SEM• Email Marketing & Automation• Paid Digital Advertising• Programmatic Advertising• And more!👩‍💼 Leadership and Growth:Led a team of highly skilled individuals to collectively drive strategic success and elevate Turell Group's digital marketing capabilities.🌐 Client-Centric Approach:Developed and implemented client-centric strategies, fostering satisfaction and success in digital campaigns.In this dynamic role, I played a pivotal part in not only building but diversifying the Digital Marketing Department, offering a comprehensive suite of services to meet the evolving needs of our clients. Show less

Eugene, Oregon

Heartland Media is the parent company of KEZI 9 News, a local television station in Eugene, OR that covers the Southern Willamette Valley and coastal region. As an Integrated Media Strategist, I worked with local businesses to put together traditional and digital marketing strategies that met their goals.

Springfield, Oregon

Valley Contax is a custom specialty contact lens manufacturer located in Springfield, OR, known for their scleral contact lenses. As a part of the Valley Contax team, I created the marketing communications calendar, marketing budgets and managed all social media platforms. In addition, I worked extensively on email blasts and coordinating print jobs and managing the Try Not To Blink podcast owned by Valley Contax.

Portland, Oregon

As a part of the Frito-Lay division at Pepsico, I managed a 12 million dollar a year business consisting of 25 large format accounts, 6 routes and 25 full time employees. I specialized in executing in-store marketing initiatives and leading change projects. In close proximity with the Sales Operations teams, I ensured the timely execution of all new products and seasonal flavors to be first to market.I was Top Period SDL of Large format in P10 & P11 of 2017, and P1 & P8 of 2018 based on… Show more As a part of the Frito-Lay division at Pepsico, I managed a 12 million dollar a year business consisting of 25 large format accounts, 6 routes and 25 full time employees. I specialized in executing in-store marketing initiatives and leading change projects. In close proximity with the Sales Operations teams, I ensured the timely execution of all new products and seasonal flavors to be first to market.I was Top Period SDL of Large format in P10 & P11 of 2017, and P1 & P8 of 2018 based on Sales, Service frequency targets and reduction of stale products. Show less

Master Of Business Administration - Mba, Business Management

Proud to have successfully completed the MBA program at Bushnell University, where I gained a comprehensive understanding of business.

Bachelor'S Degree, Marketing

Activities and Societies: American Marketing Association, Social Media Club Proud graduate with a BBA from the University of Oregon.