My current role is to lead offshore Digital Data Management Team supporting Optum Consumer Office.The ask of the data strategy is to build a data estate which enables use of consistent copy of operational data from our Web, Mobile, Contact Centre, Membership and Survey applications and a deep time-series in the data lake on Databricks. Additionally, to factor the resiliency and scalability of the data platforms, they need to be hosted on the cloud. At the core of digital data strategy delivery is the ask to serve as designated stewards of federated production ready gold datasets on digital interactions for Enterprise consumption by providing unified digital consumer record, stitching together multiple identities to get to single enterprise digital footprint across Optum UHC and various other lines of Business.

o Assumed complete ownership of the BU portfolio within few months of assuming the role and ensured noiseless deliveryo Strengthened working relationship with business stakeholders and onshore practice lead via quality execution and quick wins in a short span of timeo Facilitated integration of digital analytics implementation team with app dev teams in their sprint processes as a part of overall product development roadmapo Established operational and governance best practices in terms of setting up team stand up calls, weekly collaboration cadence with other internal teams, regular ad hoc working sessions with Dev teams and weekly and monthly Business Review calls with Leadership and onshore counterpartso Started Adobe Analytics implementation best practices sharing internally, follow standard documentation guidelines and on boarded Rally for better project managemento Received Team Excellence Award in Q4’ 2017 for demonstrating exceptional team work, high delivery standards and multiple recognitions from onshore stakeholders

o Leveraged analytics to drive next generation initiatives and innovation in their respective capabilitieso Collaborated with delivery leads, account management and operational excellence teams to deliver client value through analytics and industry best practiceso Managed operational delivery for a team of 15 resources catering to Accenture’s several digital analytics deals/clientso Managed reporting and analysis of web assets traffic, engagement, content consumption and campaigns effectivenesso Hired Digital Analytics resources for the bigger organization based on project pipelineo Drove industry best practices within the team both in terms of operational deliverables and embracing emerging tools and technologies

o Supported, trained and consulted internal SiteCatalyst users on various features and functionalities of the tool and also manage SiteCatalyst user administrationo Administered Omniture Site Catalyst tagging across the HP.com web properties by providing implementation guidelines and tagging standardso Managed online surveys using Vovici and Qualtrics solutionso Developed Omniture basic and advanced training material and conducted pan Global Analytics training sessiono Assisted in implementing ecommerce tags on the New Zealand and India HP online stores

o Consulted client to improve their online KPI’s such as conversion ratios, persuasiveness of web properties and/or marketing campaigns and quality of website visitors (while also driving quantity).o "Co-owned" Omniture Site Catalyst playbook/SDR - understand precisely what is being captured and recommend changes to the playbook via a quarterly review to understand what improvements/optimization is required from a implementation perspective o Shared industry specific news and insights with Industries & Marketing team from various Web analytics blogs and forums to stay currento Provided insights and recommendations related to several online campaign initiatives that greatly helped improving the conversion rates of later initiatives

o Worked with clients online business units devise strategies for measuring the success of their business efforts, provide actionable insights with appropriate recommendationso Assessed web site projects as a measurement expert, identify reporting requirements, conducted audits on client site for optimizing Omniture tagging, monitored reporting implementation, and evaluated pre and post-launch/release metrics o Implemented and supported Omniture on client websites (includes preparation of Solution Design Review document for the site, define KPI’s for the website, provide Omniture tags to development team and testing/debugging new implementation)

o Prepared Marketing Analytics reports and insights for AOL India Portal by Daily, Weekly and Monthly basiso Performed pre and post analysis of site traffic for various campaigns like TV, print, Web and Google Adwordso Analyzed user behavior data from Web Analytics tools – Omniture Site Catalyst (v13.x) and COM Score (Media Matrix 2.0) to identify and suggest report improvements/ enhancements to stakeholders

Responsibilities Lead a Team of four Consultants Worked for Assets Protection Pyramid of Target  Based on the Business Requirement, develop various ad hoc and scheduled reports for Assets Protection [Most of these reports pertain to trend analysis of Theft, Fraud, Shortage and Apprehensions (Internal & External) data in the entire course of the Supply Chain cycle] Developed reports using the Enterprise BI Reporting Tool - Web Focus Identified & suggested report improvements/ enhancements Prepared Weekly Status reports for the various Team projects and presenting them to Senior Management and Onsite Coordinator through Conference callsAchievements Attained Effective Communication and Business Writing Skill Training Sessions  Trained on Six-Sigma Yellow Belt and passed the internal certification Received Great Team Card from Onsite Coordinator for demonstrating Energy and Enthusiasm in the Project Attended a workshop cum training on Target Systems Development (TSD) & completed the internal certification

Responsibilities Collated metrics data both region & function wise & Preparation of a visual dashboard showing the functional level of performance Extracted metrics data from all operational sources & counterparts in US, Canada & Latin America to prepare Performance Shift Analysis (Improvement / Decline) Prepared Quarterly & Yearly Trend analysis  Identified corrective & preventive actions for the performance dips and implementing them Prepared of all Metric reports, Power point presentations about the Performance trends and presenting them to the Senior Management in the Net meetings, Conference callsAchievements Attained Bronze Award for the consistent superior performance in metrics reporting Trained on Six-Sigma Green Belt and passed the internal certification

Responsibilities Handled Customer calls from US & Latin American countries for a major ISP provider in US Proactively coordinated with all other related internal departments to gain support & to improve the efficiency of service delivery Monitored team performance based on the targets set (SLA/Internal Bench mark)  Worked as a soft skill trainer for the new batches and also handled Process training Actively participated in all the team activities & worked as a SPOC for all cross-functional activities Managed the team in absence of Team Leader & shouldered the other leadership Responsibilities

Responsibilities Handled Customer calls (Inbound) from US & Provided quality customer service for the customers of a Banking Giant Handled the calls with sense of empathy & maintaining Telephone etiquettes Assisted the customers in making the online payments Assisted in preparation of routine & other management reports. Maintenance & up gradation of the customers database  Adhered to the SOPs specified for the Call Centre and always worked with Dedication to exceed customer expectation