With over 15 years of experience in marketing communications, data and analytics, and management consulting, I am passionate about helping clients achieve their business goals and optimize their marketing return on investment. As Head of Marketing Effectiveness at OMD Australia, I lead a team of analyst who deliver actionable insights and solutions to drive growth and efficiency for some of the largest and most innovative brands in the country. I value collaboration, innovation, and excellence, and I strive to create a culture of learning and empowerment for my team and my clients.Prior to joining OMD Australia, I was a Principal at Infosys Consulting, where I worked with clients across various industries and geographies to solve complex business problems and deliver digital transformation projects. I leveraged my skills in strategy, digital, and delivery to provide end-to-end solutions that enhanced customer experience, improved operational performance, and increased revenue. Some of the key engagements I led or contributed to include an adoption program for a big 4 Australian bank, a growth strategy for a Singapore sovereign fund's ICT business, a contractor safety improvement project for a mining company, and a customer service and billing platform transformation for a Tier 1 energy retailer. I also hold an MBA from Melbourne Business School, a Bachelor of Business Systems from Monash University, and multiple certifications in Google Analytics, Lean Agile, and IPA Advanced Effectiveness.