• Work on brand positioning, retail operations, merchandising, virtual storytelling, team building, product representation, business process evaluation, and product purchasing for their retail operations. • Create and style all catalogs and look-books and execute fashion shows, including production, styling, execution, market research, strategic partnerships, co-branding, and sponsorships.• Lead the Style team, developing team members and bringing in new talents to add value and creative insights to the team.• Spearhead new product development initiatives by selecting raw materials, colors, fabrics, and trims, as well as developing new supplier relationships to find the highest quality materials for the best price.• Manage 42 international showrooms in Brazil and ensure all buyer showrooms are set up for collection launches.• Assign creative direction of all branding materials, catalogs, photographs, and advertisements to team members.• Supervise interior design projects for exhibitions, international fairs, events, parties, and brand activations.• Manage relationships with designers and public relations agencies, representing the Tidelli brand at international events and award shows.

• Started a successful fashion, beauty, travel, and lifestyle Instagram account, growing it to over 1,400,000 followers by using creativity and strategy to cut through the noise of social media and reach deep into the hearts of followers.• Founder of an Influencers Academy for digital influencers, professionals, and brands, providing group and 1:1 mentorship on digital strategy in the ever-changing social media landscape.• Interviewed by Forbes: Instagram Star Erika Santos On How Social Media Influencers Must Change.• Winner of the Forbes Best Blogger of the Year 2019 and the World Blogger Award 2019 Best Beauty Influencer - Cannes.• Winner of the Best Practices by L’Oréal as the Best Blogger to cover the worldwide launch of Kerastase in Morocco.• Attended the Red Carpet in Cannes as a digital influencer for many seasons.• Author of more than 2.000 articles on the blog www.euerikasantos.com.br. • Traveled to over 70 countries, and became a featured expert for nations, governments, and magazine covers.• Served as L’Officiel Magazine Fashion Correspondent at Paris Pret-a porter and Paris Fashion Week, London Fashion Week, Milan Fashion Week, and NY Fashion Week for 8 years in all editions as well as other major international fashion events.

• Increased ROI through the development and implementation of social media and digital marketing campaigns.• Designed and implemented the digital marketing plan using actions with influencers, co-branding, and partnerships.• Grew the Instagram page from zero to 56,000 followers with a huge improvement in sales.

• Supervised and managed a team of 20 people across 4 departments responsible for all communications, marketing, sponsorships, and event planning for the Davis Cup with 60,000+ attendees.• Closed $12,000,000 in sponsorships each year.• Managed a branding partnership with Peugeot Car where the federation was given 20 Peugeot vehicles per year to use.• Collaborated with magazines, closing 180 advertisements per year in exchange for VIP tickets to the federation’s events.

Supported the purchasing function by reviewing all collections, reviewing data on past season sell throughs, interviews with reps, customers, and tendency reviews.Prepared matrix to provide best mix of product with margins so that final margin and sell through could be achieved.