Senior Media Buyer
Current- Managed a $360k to annual budget, achieving and maintaining a positive ROI/ROAS, with a 20% cost efficiency improvement.
- Developed, monitored, and optimized 50+ digital marketing campaigns, resulting in a 25% increase in overall campaign effectiveness.
- Conducted daily analysis of campaign metrics, improving profitability by 15% through strategic adjustments and data-driven decisions.
- Executed A/B testing on ad copy, images, and funnels, leading to a 20% improvement in conversion rates and reduced customer acquisition costs.
- Analyzed web metrics and implemented optimizations that boosted campaign ROI by 18%, providing detailed effectiveness reports to stakeholders.
- Identified and developed new digital advertising opportunities, increasing ad reach by 30% and engagement rates by 22%.