• Managed a $360k to annual budget, achieving and maintaining a positive ROI/ROAS, with a 20% cost efficiency improvement.• Developed, monitored, and optimized 50+ digital marketing campaigns, resulting in a 25% increase in overall campaign effectiveness.• Conducted daily analysis of campaign metrics, improving profitability by 15% through strategic adjustments and data-driven decisions.• Executed A/B testing on ad copy, images, and funnels, leading to a 20% improvement in conversion rates and reduced customer acquisition costs.• Analyzed web metrics and implemented optimizations that boosted campaign ROI by 18%, providing detailed effectiveness reports to stakeholders.• Identified and developed new digital advertising opportunities, increasing ad reach by 30% and engagement rates by 22%.• Continuously tested and implemented new creative messaging and landing pages, enhancing user engagement by 25% and campaign success rates by 20%.• Led structured testing of digital channels, validating audience potential and increasing channel engagement by 20%.

• Promoted from Affiliate Manager to Media Buying Manager upon good performance.• Set up, monitor, and optimize all campaigns from start to finish.• Analyze Campaign Statistics and associated metrics on a daily basis to ensure profitability.• A/B test ad copy, images/videos, and funnels effectively to meet performance goals.• Analyze web metrics, provide campaign effectiveness reports, and implement optimizations.• Assess and develop new digital advertising opportunities.• Implement and continually test new creative messaging, landing pages, campaigns, and tools.• Drive rapid but well-structured campaign testing designed to validate the potential of digital channels and audiences.• Manage budgets and demonstrate and maintain a positive ROI/ROAS. Monitor costs and return on investment (ROI) 24*7• Implement current methods for accurately tracking traffic and conversions derived from all media buys.• Optimize plans and budgets according to the best media mix.

• Got a thorough understanding of the Affiliate Marketing/Performance Marketing industry.• Effectively managed, coordinated and catered the needs of the Affiliates in order to generate positive results and to maintain a fruitful relationship.• Added almost 80% of the publishers by pitching and converting many new Affiliates/Publishers on daily basis from sources like Telegram groups, Skype, LinkedIn and Facebook groups, and Affiliate Forums like STM, Affiliate Fix, etc.• Handled the client servicing side as well at the same time to integrate ads offers.• Managed inbound affiliates requests generated through social media campaigns & other third-party websites like Offervault, etc.

• Posting on Social Media using Hootsuite tool & tracking the performance• Increased brand awareness through creation and management of social media channels, boosting social media engagement.• Developed and executed multiple print and digital marketing efforts to enhance brand visibility in Domestic help industry.• Implemented weekly promotional and editorial strategies to improve customer engagement across all channels.• Monitored social media and online sources for industry trends.• Increased customer satisfaction and repeat business through relentless pursuit of resolutions to problems arising from house hold service, protecting company reputation and loyal client base.• Produced contracts, reports, letters, and proposals for clients.• Preparing sales and sales related reports including daily reports, weekly reports, sales projection report, monthly sales plan, etc

• Performing On-Page SEO & Off-Page SEO tasks• Keyword Research with the help of Ahref tool and Google keyword planner• Analyzing the traffic using standard web analysis tool like GoogleAnalytics• Creating backlinks daily to improve the DR• Working on improving the keyword position in Google SERP results• Posting on Social Media using Hootsuite tool & tracking the performance• Built, implemented, and updated effective SEO strategies.• I have performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, and placement bids and landing pages.•I have targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.•Directed successful SEO and link-building campaign to increase website’s credibility and drive traffic.

• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services. • Compiled client profiles and entered information into the operating system.• I have collaborated with various departments to manage sales and territory data to collect accurate pricing and costing information. • Produced contracts, reports, letters, and proposals for clients.• Preparing sales and sales related reports including daily reports, weekly reports, sales projection report, monthly sales plan, etc