Senior Media Buyer
Current• Managed a $360k to annual budget, achieving and maintaining a positive ROI/ROAS, with a 20% cost efficiency improvement.• Developed, monitored, and optimized 50+ digital marketing campaigns, resulting in a 25% increase in overall campaign effectiveness.• Conducted daily analysis of campaign metrics, improving profitability by 15% through strategic adjustments and data-driven decisions.• Executed A/B testing on ad copy, images, and funnels, leading to a 20% improvement in conversion rates and reduced customer acquisition costs.• Analyzed web metrics and implemented optimizations that boosted campaign ROI by 18%, providing detailed effectiveness reports to stakeholders.• Identified and developed new digital advertising opportunities, increasing ad reach by 30% and engagement rates by 22%.• Continuously tested and implemented new creative messaging and landing pages, enhancing user engagement by 25% and campaign success rates by 20%.• Led structured testing of digital channels, validating audience potential and increasing channel engagement by 20%.