- Expansion to Amazon Marketplace: Led the expansion from ManoMano to Amazon Seller Marketplace, boosting sales across multiple countries. Launched and managed Amazon's marketplace for Chacon.- Data Analysis & Pricing Strategy: Conducted competitor and pricing analysis for optimal marketplace management. Adjusted pricing based on market dynamics, transportation costs, and competitor activity.- Amazon Seller Central Management: Managed product listings, A+ content, pricing, and PPC campaigns on Amazon Seller Central. Registered Chacon under Amazon Brand Registry, launching stores in Spain, Italy, France, Portugal, and the Netherlands.- Marketing Campaigns: Launched Chacon's first 10 Amazon campaigns, including two major product launches with €20,000 investment, achieving sales of €49,140. Led high-impact campaigns like Black Friday promotions.- Logistics Cost Optimization (FBA): Reduced logistics costs by implementing Fulfilled By Amazon (FBA), moving from per-product delivery charges to a fixed fee, enhancing scalability and reducing expenses.- SEO & Product Visibility: Used Amazon Track Up to optimize product names, descriptions, and keywords, improving organic search traffic and discoverability.- Customer Engagement & Sales: Managed online sales, customer queries, and issue resolution. Uploaded campaign banners for events like Black Friday and Christmas. Utilized Google Analytics for UTM tracking to analyse campaign performance, customer behaviour, and sales trends.- Email Marketing: Led email campaigns via Mailchimp, writing newsletters and registering customers. Developed targeted campaigns based on product performance and seasonality, driving engagement and conversions.