Sumit Sharma Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

Leading a Team of 10 Senior Associates Developing the data infrastructure to ensure that Ads team members have the product, support, and operations data they need to make crucial business decisionsPartner with our business and enablement teams to create visualization solutions and have the opportunity to design innovative data solutions while solving challenging problems using Google’s large-scale production data infrastructureWork closely with different Product and Engineering… Show more Leading a Team of 10 Senior Associates Developing the data infrastructure to ensure that Ads team members have the product, support, and operations data they need to make crucial business decisionsPartner with our business and enablement teams to create visualization solutions and have the opportunity to design innovative data solutions while solving challenging problems using Google’s large-scale production data infrastructureWork closely with different Product and Engineering teams to gather necessary data and communicate AI/ML insightsAdhere to project timelines and communicate root cause for potential delays and roadblocks Show less

Gurugram, Haryana, India

L1 specialist in Google Ads, Search Ads 360, Google Analytics and Google Tag Manager.Work closely with LCS pods and analytical consultants and help advertisers deploy the latest measurement technologies to drive measurement maturity.To drive Measurement and Attribution solutions to large advertisers in NA region by supporting the clients in products like Google Ads and Google Tag ManagerPerform attribution modeling and other various types of analysis in order to improve the… Show more L1 specialist in Google Ads, Search Ads 360, Google Analytics and Google Tag Manager.Work closely with LCS pods and analytical consultants and help advertisers deploy the latest measurement technologies to drive measurement maturity.To drive Measurement and Attribution solutions to large advertisers in NA region by supporting the clients in products like Google Ads and Google Tag ManagerPerform attribution modeling and other various types of analysis in order to improve the performance of client media investment.Craft code that meets our internal standards for style, maintainability, and best practices for a high-scale database environment. Maintain and advocate for these standards through code review.Collaborate with cross-functional teams, external vendors teams and technology suppliers to ensure delivery of high-quality services.Conduct data-driven deep dives on various topics and draw insightful conclusions that lead to actionable insights, collaborating closely with function, global and region leads.Collaborate with team members to collect business requirements, define successful analytics outcomes, and design data models.Define data mappings, data dictionaries, data quality and UAT documentation.Maintain the Data Catalog, a scalable resource to support Self-Service and Single-source-of-truth analytics.Translate business requirements into tangible technical solution specifications and high quality, on time deliverables.Effectively use tools to manipulate large-scale databases, synthesizing data insights.Apply quality control, data validation, and cleansing processes to new and existing data sources.Lead, mentor and guide more junior team members Show less

Gurgaon, Haryana, India

Automation: Automating AdWords day to day tasks like campaign bid management, account auditing, reporting using AdWords scripting & AWQL like creating a single negative keyword list & automating it for campaigns in multiple accounts, -ve keyword conflict report, managing large MCC Account & more.Google Analytics: Configure & managing Analytics, Developing quantitative analysis & ad-hoc reports to monitor performance and trends, Remarketing & Audience targeting, tracking & analyzing… Show more Automation: Automating AdWords day to day tasks like campaign bid management, account auditing, reporting using AdWords scripting & AWQL like creating a single negative keyword list & automating it for campaigns in multiple accounts, -ve keyword conflict report, managing large MCC Account & more.Google Analytics: Configure & managing Analytics, Developing quantitative analysis & ad-hoc reports to monitor performance and trends, Remarketing & Audience targeting, tracking & analyzing traffics & marketing campaigns, A/B Testing, Creating custom dimension & metrics, setting up goal & goal flow, analyzing funnel visualization, users flow, events flow, behavior flow & more.Google Tag Manager: Setup & installing GTM, create and manage marketing tags, triggers & variables using HTML & JavaScript, Create & manage GA events, A/B testing using GTM, tracking & analyzing almost everything in term of users behavior on the website using GTMReporting with Excel: Advanced Excel, Power Query, Power BI, PowerPivot, Pivot Chart, Look ups Show less

Gurgaon, India

Analyzing campaign performance and formulating optimization strategies.Handling the optimization requests to uplift Clicks (CTR and CPC) and Conversions (CPA) on Search & Display Network. Preparing and expanding the keyword categories and further theming them into ad groups based on the account structure or prepare a new build. Preparing the new campaign build, which includes keywords, ad groups, Ad copies (ETA), Sitelinks, Snippets Extensions and Negative keywords. Preparing… Show more Analyzing campaign performance and formulating optimization strategies.Handling the optimization requests to uplift Clicks (CTR and CPC) and Conversions (CPA) on Search & Display Network. Preparing and expanding the keyword categories and further theming them into ad groups based on the account structure or prepare a new build. Preparing the new campaign build, which includes keywords, ad groups, Ad copies (ETA), Sitelinks, Snippets Extensions and Negative keywords. Preparing the monthly/weekly estimate forecast for large accounts. Suggesting new/expanding targeting for GDN and YouTube accounts based on the client goal.Suggesting new/expanding the existing Sitelinks, Callout and Structured Snippet extensions. Planning and developing search marketing recommendations and media plansManaging relationships with account managers and product teams for tool enhancements and other initiativesTrained and mentored 2 new joiners and helped them ramp upManaging and executing the strategy for multiple clients across the portfolioSPOC for latest tools and trainings with in the team. Show less

Gurgaon, Haryana

- Managing AdWords Accounts Large Customer Sales (LCS)- Adwords Campaigns Reporting and Optimizing for North America and Canada Region.- Analysis of search, display and video campaigns using marketing insights and Google tools to improve return on investment of live accounts.- Modifying and implementing major changes to Google Adwords account as per client's request.- Updating and keeping Google Adwords (MCC) accounts up to date on real time basis for large scale clients.

Faridabad Area, India

As an Internet Marketer Executive● Act as Account Manager for tasks assigned to Creative and Technical teams.● Timely renewal of SEO/SEM programs to reduce the interruption in services provided to the clients.● Creation of proposals, presentations and periodic reporting of tasks and documents to the clients which help them to approve the SEO/SEM plans.● Understanding the client needs and using the best of the SEO/SEM knowledge and research work to identify the marketing… Show more As an Internet Marketer Executive● Act as Account Manager for tasks assigned to Creative and Technical teams.● Timely renewal of SEO/SEM programs to reduce the interruption in services provided to the clients.● Creation of proposals, presentations and periodic reporting of tasks and documents to the clients which help them to approve the SEO/SEM plans.● Understanding the client needs and using the best of the SEO/SEM knowledge and research work to identify the marketing goals and strategy that best suits the client.Adwords Account Management ● Google Adwords setup and management● Campaign creation & management● Ad groups and Ads creation & management● Search relevant keywords and setup (broad, exact, phrase & negative )● Managing live accounts in Adwords MCC● Daily Bid Management● Search query & Negative Keyword Filtering● Placement & Display network optimization● New ad creation and optimizing to increase CTR● Keyword Management, pause non performing keywords ● Add Google analytics with ad words● Conversion code tracking and upload● Competitor research & analysis● Keyword optimization● Improved and evaluated landing page development and evaluation● Bid & Budget management● Optimizing Ad performance – Optimize account & landing page Show less

Faridabad Area, India

Off-Page Search Engine Optimization :1. Search Engine Submission2. Forum Posting 3. Social Bookmarking like StumbleUpon, Digg, Delicious, Reddit, etc. 4. Photo Sharing like Flickr, Picasa, Photo Bucket, etc. 5. Article Submission6. Local citation building 7. Classifieds etc.On-Page Search Engine Optimization :1. Keyword Research 2. Meta Description3. Content4. Site maps5. URL structuring6. ALT tags7. Internal linking strategy

Faridabad Area, India

Responsibilities:• Supervision of production of High Rupture Capacity Fuses (H.R.C.) on assembly line.• Testing of various capacities of H.R.C. fuses in R & D lab.• Performed Fusing, Non-Fusing and Temperature rise test on H.R.C. fuses.• Performed Pull-out & Flexion test on MCCB. • Generating the quality report of product manufactured in fuse assembly line. • Operated the Thermal infra-red camera.

Haridwar Area, India

o Worked on 3G and 4G telephone technologies in Telecom Deptt.

Pg Certificate Program In Advertising Management & Public Relations ( Pgcpampr ), Public Relations, Advertising, And Applied Communication, 1St

Bachelor Of Technology (Btech), Electrical, Electronics And Communications Engineering, A

Education record