Raja Sinha Email & Phone Number

• Serving as a strategic partner between marketing stakeholders and program architect team, owning delivery of quality marketing programs with defined timelines
• Improved lead conversion by 24% and qualified MQLs by 30% through targeting and funnel management. Also, improved benchmark KPIs by 35% through testing and optimization.
• Reduced opportunity rejection by 40% by collaborating with Sales team to calibrate requirements
• Guiding the team through expansion in scope and transition of responsibilities from external to internal stakeholders, and leading change management

• As a part of iGTM team, I align with the organisational digital channels objectives
• On a daily basis I collaborate with the global digital marketing team, provide insights on engagement driven from campaigns and key accounts
• Frequently I connect with regional stakeholders to evaluate requirements of digital campaign and identify structured solutions to achieve the goals through various digital channels and media types
• I’ve been orchestrating consulting in engagements, liaising with key internal and external stakeholders to supervise project priorities, highlight resourcing, SLA challenges and risks
• Helped teams construct a growth marketing approach with global campaigns whilst incorporating the learning with agility
• I continue to provide technical leadership for the marketing automation function

Bengaluru Area, India

• In this role I spent my time consulting country marketing teams, using Marketo Engage, and set up for long-term success with their campaigns.EY is a global enterprise organization implementing Marketo Engage for its.
• I managed the Marketing Automation team, responsible for supporting country marketing teams with their campaigns on Marketo. I was a primary point of contact for global and client teams, also providing technical.
• To maintain our competitive edge in a rapidly changing world and help clients address their most challenging questions, we combined our collective experience with market information being better connected, be.
• Directly led, managed, and coached team members, which included providing leadership and mentoring, providing feedback, and completing performance reviews

Bengaluru Area, India

• As the marketing technology consultant, my primary focus was to meet with clients to intake business requirements, articulate business, and technical impacts and advise on marketing technology roadmaps centered around.
• Assess needs, align stakeholders and develop measurable systems resource and process change
• Manage resources to ensure scope deliverables are delivered on time, within the budget, and as specified
• Act as a source of “best practice” in Marketing Automation, Digital Marketing, and Marketo platform usage for internal team
• Equally responsible to ensure the team is producing high-quality, efficient work

Mumbai

Mysuru Area, India

• Responsible to design and set-up campaigns whilst working with the clients to assure successful targeting of the customer base. Also, track and analyze the post deployment activities and responses of the campaigns.
• Plan and develop campaigns and work in campaign challenges through regular troubleshooting and ensure client satisfaction in all activities
• Prepare campaign KPIs and make certain to achieve all objectives
• Work with both onshore and offshore team to develop effective email campaigns
• Discuss and deliver marketing data to clients and provide support to all campaign planning and marketing the campaigns

Bachelor Of Engineering (Beng), Information Technology

Activities and Societies: Microsoft Student Associate Google Student Ambassador Group Discussion, Debate, Street play, Pencil sketching

Hssce, Computer Science

Activities and Societies: Involved in various activities organized by the NSS, including blood donation and first aid camps.

10Th, Mathematics, Science, Social Science, Languages

Activities and Societies: National level Throw ball player, School team captain for volley ball and throw ball. Magazine writer. Active.