Raja Sinha Email & Phone Number

• Serving as a strategic partner between marketing stakeholders and program architect team, owning delivery of quality marketing programs with defined timelines• Improved lead conversion by 24% and qualified MQLs by 30% through targeting and funnel management. Also, improved benchmark KPIs by 35% through testing and optimization.• Reduced opportunity rejection by 40% by collaborating with Sales team to calibrate requirements• Guiding the team through expansion in scope and transition of responsibilities from external to internal stakeholders, and leading change management

• As a part of iGTM team, I align with the organisational digital channels objectives• On a daily basis I collaborate with the global digital marketing team, provide insights on engagement driven from campaigns and key accounts• Frequently I connect with regional stakeholders to evaluate requirements of digital campaign and identify structured solutions to achieve the goals through various digital channels and media types• I’ve been orchestrating consulting in engagements, liaising with key internal and external stakeholders to supervise project priorities, highlight resourcing, SLA challenges and risks• Helped teams construct a growth marketing approach with global campaigns whilst incorporating the learning with agility• I continue to provide technical leadership for the marketing automation function• Often work with the internal delivery teams to identify avenues of improving operations. This involves helping improve the productivity, quality, and timeliness

Bengaluru Area, India

In this role I spent my time consulting country marketing teams, using Marketo Engage, and set up for long-term success with their campaigns.EY is a global enterprise organization implementing Marketo Engage for its marketing objectives. My core responsibility included optimizing the lead management process to show the value marketing provides. I ensured use of Marketo Engage is an element of positive change for marketers.• I managed the Marketing Automation team, responsible for supporting country marketing teams with their campaigns on Marketo. I was a primary point of contact for global and client teams, also providing technical leadership on client accounts• To maintain our competitive edge in a rapidly changing world and help clients address their most challenging questions, we combined our collective experience with market information being better connected, be responsive, and insightful• Directly led, managed, and coached team members, which included providing leadership and mentoring, providing feedback, and completing performance reviews

Bengaluru Area, India

As the marketing technology consultant, my primary focus was to meet with clients to intake business requirements, articulate business, and technical impacts and advise on marketing technology roadmaps centered around the client’s need. The implementation is primarily focused on Marketo. I work closely with our solution architects and developers to design, architect the client requirements.PRINCIPAL RESPONSIBILITIES:• Assess needs, align stakeholders and develop measurable systems resource and process change• Manage resources to ensure scope deliverables are delivered on time, within the budget, and as specified• Act as a source of “best practice” in Marketing Automation, Digital Marketing, and Marketo platform usage for internal team• Equally responsible to ensure the team is producing high-quality, efficient work

Mumbai

Mysuru Area, India

• Responsible to design and set-up campaigns whilst working with the clients to assure successful targeting of the customer base. Also, track and analyze the post deployment activities and responses of the campaigns.• Plan and develop campaigns and work in campaign challenges through regular troubleshooting and ensure client satisfaction in all activities• Prepare campaign KPIs and make certain to achieve all objectives• Work with both onshore and offshore team to develop effective email campaigns• Discuss and deliver marketing data to clients and provide support to all campaign planning and marketing the campaigns

Bachelor Of Engineering (Beng), Information Technology

Activities and Societies: Microsoft Student Associate Google Student Ambassador Group Discussion, Debate, Street play, Pencil sketching

Hssce, Computer Science

Activities and Societies: Involved in various activities organized by the NSS, including blood donation and first aid camps.

10Th, Mathematics, Science, Social Science, Languages

Activities and Societies: National level Throw ball player, School team captain for volley ball and throw ball. Magazine writer. Active.