As a highly skilled and creative professional with a passion for elevating brands, products, people, and ideas through digital strategies, I bring a wealth of experience and expertise to the table. My diverse skill set includes Ecommerce, SEO, Digital Strategy, and Digital Presence, and I have a strong track record of researching, devising, and implementing data-driven optimisation plans that drive improved conversion.I excel in fast-paced, deadline-driven environments and have a proven ability to lead and motivate teams to exceed their goals. Some highlights of my career include:• Leading the planning, implementation, and management of the organic strategy for the Frugi group of brands, resulting in a doubling of our visibility metric in SEMRush and a 42% increase in average keyword position in just 16 weeks.• Broadening Frugi’s non-branded keyword ranking and increasing organic footprint.• Improving conversion rates by 7.2% in 4 months through optimisation efforts, including implementing new site information architecture and making significant changes to the mobile menu structure in Magento.• Collaborating on the re-brand of a sustainable period products brand and developing the new Shopify Ecommerce store for NORA www.livebynora.comWith my wealth of experience across multiple industries and disciplines, I am confident in my ability to drive success as a lead digital strategist. I am excited to bring my skills and experience to a new opportunity and make a positive impact on any organisation.