Tom Robins Email & Phone Number

Falmouth, Gb

Cornwall, England, United Kingdom

Birmingham, United Kingdom

Cornwall, England, United Kingdom

As the SEO authority for the Frugi group of brands, I lead the planning, implementation, and management of our organic strategy across the portfolio. As a key member of the performance marketing team, I help develop our best-in-class customer acquisition and retention strategy. I implemented new site IA to improve our organic footprint for non-branded traffic, resulting in a doubling of our visibility metric in SEMRush.• Raised the average keyword position from 68/100 to 39/100 a 42% increase in 16 weeks.• Broad non-branded keyword ranking in SERPs top 3 above some of the UK’s largest retailers.• Conversion up 7.2% in 4 months (Aug 22 – Nov 22)By continually researching and analysing data from industry-leading apps, I work to shift the company's mindset towards the value of SEO. I believe that every department can contribute to our success by incorporating SEO into their roadmaps and processes from the outset of a product or campaign.

Cornwall, England, United Kingdom

TotsBots - Award Winning Reusable NappiesNORA - Reusable Period WearNORA – Reusable Period Products www.livebynora.com• Led team for re-brand and UX change • Led domain migration plan• Presented business case to C-suite for platform options• Liaised with 3rd party agencies on tender process• Led build for a new Shopify Store in-house• Creative direction input for content marketingTotsBots - Reusable Nappies totsbots.com & NORA livebynora.com• Responsible for ensuring the day to day operation of two ecommerce websites; TotsBots and Bloom & Nora (before migration to NORA)• Manage, update CMS systems for day to day running of the websites• Write custom CSS and implement external HTML and Javascript code• Work as part of the Ecomm team and wider marketing department• Competent using Google Search Console, Google Analytics, Facebook business manager and other analytics dashboards• Enriching of PDP applying keyword research, competitor analysis and implementing best practice SEO techniques to improve organic listings• On-site technical improvements to improve page load speed and improve Google Core Web Vitals scores• Advising for off-site SEO to align and improve content marketing efforts• Optimising all assets before upload and ensuring best practice is followed for SEO purposes• Identifying opportunities to improve digital presence (SEO ranking) and presenting findings with implementation strategies to the SLT