As Creative Director of Digital Tushar Joshi, I lead a team of 20 creative individuals to curate digital content for brands like Reliance Smart Bazaar, LG, Sony, Vi, etc. This team includes digital marketing executives, social media executives, content curators, content writers, and graphic designers.Strategy DevelopmentTo discuss with clients about their needs and preferences by suggesting to them the best practices to achieve optimum results.Studying economic… Show more As Creative Director of Digital Tushar Joshi, I lead a team of 20 creative individuals to curate digital content for brands like Reliance Smart Bazaar, LG, Sony, Vi, etc. This team includes digital marketing executives, social media executives, content curators, content writers, and graphic designers.Strategy DevelopmentTo discuss with clients about their needs and preferences by suggesting to them the best practices to achieve optimum results.Studying economic indicators, tracking changes in supply & demand, identifying customers and their current & future needs, and monitoring competition.To brainstorm ideas with the team to get the maximum out-of-the-box ideas and get a 360° perspective on every idea and strategy Strategy ImplementationTo approve the ideas and content from content writers and curators for a specific ad, campaign, or strategy Communicate the client's needs to the designing team to get the highest quality creatives. To monitor the execution of all ongoing paid and organic campaigns. Identifying trends and insights and optimizing spending and performance based on them.Strategy analysis Analysis of campaign reports (measuring campaign performance through ROI and KPIs and comparing it with the campaign goals)To evaluate the end-to-end customer experience across multiple channels and customer touchpoints.Assessing critical conversion points and drop-off points, as well as optimizing user funnels. Show less

- To communicate the brand's identity, vision, and mission through various digital marketing strategies.- To analyze brand positioning through various consumer insights and implement the necessary changes to improve the brand's position in the market.- To manage and lead the marketing team for the creative development of the brand.Defining performance specifications, cost and price parameters, marketing applications, and sales estimates, comparing them with actual results, and… Show more - To communicate the brand's identity, vision, and mission through various digital marketing strategies.- To analyze brand positioning through various consumer insights and implement the necessary changes to improve the brand's position in the market.- To manage and lead the marketing team for the creative development of the brand.Defining performance specifications, cost and price parameters, marketing applications, and sales estimates, comparing them with actual results, and analyzing ROI and KPIs.- To monitor current market trends, competitors' strategies, and ongoing marketing and advertising activities. Show less

At Atul Motors Pvt. My responsibilities were to develop the company's digital marketing strategies and plan the paid and organic ad campaigns for the platforms namely Facebook, Instagram, Google, etc. I also used to keep up with current trends and align marketing activities to gain organic traction, define the goals of campaigns and analyze and compare results.

Maintaining the company's online presence through social media and digital marketing activities. In addition, planning digital and social media campaigns to capitalize on the growth of digital and social media for better ROI. Moreover, analyze campaign results and compare them with what was expected.