Currently leading the user experience for AI products (Einstein Copilot, Prompt Builder) and Digital Wallet.Delivered Einstein Copilot: A conversational AI across mobile and desktop that empowers every end user across Sales, Service, Commerce, Marketing, and more to get work done faster.Delivered Prompt Builder: A tool for administrators to create, test, and customize prompt templates that safely incorporate CRM data.Delivered Digital Wallet: An account management tool that offers near real-time usage data for consumption-based Salesforce products.Delivered Mobile Offline: An offline-first app that gives users the ability to do their jobs from anywhere, including places with poor network connectivity.Consistently receive feedback that my presentations are inspiring and enviable.Led designers through evolving roadmaps and deadlines to launch Einstein Copilot 3 months early with superb user interfaces across desktop and mobile.Initiated monthly UX-led share outs for Mobile, Experience Cloud, and AI organizations to achieve alignment between UX and PM leadership. This enables entire organizations to launch new features that are tightly aligned with the Product team’s strategy.Previously led the user experience for Experience Cloud ($1B business) and Mobile products which included launching a series of high demand Experience Builder features, Mobile Builder, and the Offline mobile app. Hired and trained 3 designers who have achieved a combined 3 promotions.Coached designers to help them grow into high performers who consistently achieve top marks in core competencies.

Redesigned the Mobile organization’s product development process by embracing the Horizon Framework to act more data-driven.Delivered Salesforce Mobile Home which allows end users to customize their landing pages with the most relevant data. This led to a 30% increase in customer engagement for the Salesforce Mobile App.Collaborated with PM and Engineering to prioritize Horizon 1, 2, and 3 features.Mobile team gained the ability to launch features faster with rapid releases.

When the Lightning Platform launched in 2016, customers were unable to view their customizations, components, and applications in the Salesforce Mobile App. Solved this problem by completely redesigning and transitioning the mobile app for iOS, Android, and iPadOS into a platform. As a result customers can build on top of the mobile apps to solve their specific business needs.Extensively researched and prototyped new interaction and visual design paradigms. This included collaborating with the Chief Design Officer and Executive Vice President of the Lightning Platform. Presented the final prototype to Salesforce’s Co-CEO.Introduced TestFlight into the development process.Influenced the Engineering team to provide 2 engineers to work full time on building mobile prototypes.Successfully transitioned 2 million monthly active users and 100,000 companies to the new app.The redesign led to the Salesforce Mobile App’s explosive growth to 1 million daily active users and 40% engagement. Managed freelance animator and acted as creative director for onboarding videos.Partnered with Apple’s enterprise team to implement the latest iOS functionality to the mobile app with an emphasis on Siri integrations.

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Designed mobile prototypes for Bluetooth-connected retail, hospitality, and fitness experiences. Goal was to ideate how mobile apps with precise indoor positioning can provide value in various environments. Designed a web application for managing floor plans, zones, and marketing campaigns.Designed an iPadOS app to guide the installation process for Bluetooth modules.Designed all marketing materials.

Conducted user research sessions for the Fyuse mobile app to learn how users were capturing 3D photos.Redesigned onboarding flow to educate users how to properly and efficiently capture a 3D photo.Redesigned login/signup flow to decrease steps.Onboarding and login/signup flow redesigns led to a significant increase in signup completions and first-time 3D photo captures.Managed two freelance illustrators responsible for ideating future scenarios for 3D photos captures.Managed external team of animators responsible for ideating future 3D capabilities.Designed a dedicated style transfer video recording app.

Designed a social networking app for sharing reviews for movies, books, and products.Conducted user research sessions to learn where people read and write reviews, and how they make purchasing decisions.Designed prototypes and tested with dozens of potential users.Managed two brand designers and acted as creative director for the Trullo brand including the logotype, mark, colors, and imagery.Managed two junior designers to support ideating, illustrating, and prototyping.Managed two community building freelancers to foster developing a new community of book reviewers.Managed a photography freelancer to capture a series of photos for the Trullo app’s onboarding.Managed a copywriting freelancer to develop microcopy for the Trullo app.

Led a series of social activities in the Bay Area including wine tasting and sailing events for Cornell alumni.Designed and built a membership and ticketing system using Squarespace, Wufoo, MailChimp, Stripe, and Eventbrite.

Delivered 60+ mobile websites for clients including e-commerce, non-profit, and enterprise industries.Increased conversions and engagement on clients’ mobile websites by as much as 100%.Managed two designers for both internal and client projects.Clients included Under Armour, Movado, Seagate, Sur La Table, GNC, Cox, New Balance, Bevmo, Sanrio, and more.Partnered with clients and account managers to ensure websites launched on time and met requirements.

iControl’s mission was to build modern, broadband-connected home security and home automation hardware and software.Launched as “ADT Pulse” and deployed into millions of homes.Created the “orb” design system to simplify all sensor and device activity in a home into 1 symbol and snippet of text. The goal was to build a glanceable interface that allows users to log in and instantly feel confident about the safety of their homes and families.Designed white label iOS app, Android app, WAP app, wall-mounted touchscreen, web portal, and administrator portal.Implemented branding customizations for partners’ applications.

Tested iControl’s “iHub” proprietary hardware and web portal against third party products including cameras, thermostats, power modules, etc.Installed and tested competitor products, and wrote detailed comparison reports for PMs.Attended conferences, sales meetings, and VC meetings to perform demonstrations.

Wrote detailed product reviews for new phones, apps, and accessories.Articles available at: https://intomobile.com/author/daveklein

Wrote detailed product reviews for new phones, apps, and accessories for GigaOM’s TheAppleBlog.

Tested Apple hardware and software against new third party products.Filed detailed bug reports to help engineers reproduce issues.Performed ad-hoc tests and filed bugs against macOS 10.2 Jaguar prior to its launch.