Brand development and marketing in India and overseas  Develop brand communication concepts on different personal care products Develop marketing plans and strategies  Marketing budget management and analysis Work on marketing & sales reports to analyze brand growth  Handle market research projects  BTL planning / brand promotion in India and overseas ATL campaign planning and execution Handle participation in exhibitions B2C & B2B in other countries  Develop and provide POS collaterals  Coordinate with Advertising agencies for TV, radio, newspaper, outdoor, and digital marketing Coordinate with event management companies to execute BTL activities  New package designing and development New Product development and launch.

Brands managed: Joymee instant noodles and Bengbeng wafer chocolate  Support branding team to execute branding, developing marketing plans and strategies Conduct market research on own brand and competitor’s brands  Developing marketing materials/ liaison with designers and printers Manage brand elements and development of printed materials distributed to market Coordinate with event management companies to execute BTL activities like, sampling, in-shop branding and outdoor branding Budget analysis on the marketing spends Coordinate with printers for POS collateral printing

Field Controller Execute market research projects on product testing, brand track study, concept testing in Tamil Nadu Collect research data, data analysis Manage freelance team of 12 members Key Clients: ITC, GSK, Cavinkare, Maruti Suzuki, Hero Honda

Roles and Responsibilities Skills Gained Scheduling training sessions Organising programmes and meetings Resolving clientele problems Partner with the Management on Promotional activities to existing customers and new clientele. Feedback and follow up on Promotional activities