Dillon Zhang Email & Phone Number

Shanghai, China

中国 上海市 静安区

1) [Full-category product operation] Responsible for the company's full-category product line operation, product promotion, and business results. Sales result has increased by more than 35% for the two years. Intelligent toilet has gained the first offline market share and the second of online. Created several star products, such as R11, Q6, which won a number of industry awards. Launched several new products with Innovative technology, such as water-cleanning technology shower, faucet, ceramic products, shower room. Developped new categories of intelligent clothes hanger, customization bathroom and balcony furniture.2) [Product Planning and Strategy] Through three-year plan, annual product operation plan and monthly product meeting, I align the product strategy and operation actions of all departments in the company.3) [Establishment of demand management system] Established the demand management system for the first time in the company. Explored the core pain points and industry challenges of categories through consumer insight and market survey.4) [Product technical selling point system] Comprehensively refine the technical selling points of the five categories. In 2021，HEGII entered AWE exhibition as the sanitary ware industry for the first time. We introduced the way of displaying props with product function technology. At present, more than 10 display props have entered the stores. 5) [Space scenario solution] Through the AI big data survey of toilet room type and the study of users' life pattern, we find out the solution of bathroom product portfolio. The solutions and propuct portfolio were released and launched in 2022. It can provide one-stop solution for consumers and designers, which changed the original single-product-sales way.

中国 上海市 闵行区

Be fully responsible for the overall business of K&B appliances category. We developed the new generation of bath heater and electric clothes hanger platform for the three channels of OPPLE lighting. K&B appliances is the second largest category of the group, with sales of more than 1.5 billion RMB.

Nanjing

1) [Product operation] Responsible for product lines (electric water heater and heatpump water heater) with sales of more than 3.7 billion yuan. The market share is the TOP1 for several years. 2) [Product Management] Product life cycle and channel strategy management, pricing, new product planning and launch, user and market research. 3) [Business Development] As project director of business Development Department, I established a dishwasher project team covering products, R&D, testing and supply chain etc.

Nanjing

1) [Global product line management] Responsible for the product portfolio accounts for 1/4 of the company's sales and 1/3 of its profits. There are 30 categories under the product portfolio. Main customers are Lowe's, Home Depot, Bosch, etc. 2) [Strategic customer brand and product line establishment] As a core member of the project team, participated in the planning of KOBALT, a high-end power tool brand of Lowe's, and led the planning, implementation of its hand-held DC products line establishment. Responsible for similar business of mainstream customers in the United States, Canada and Europe.3) [New brand product planning and marketing] As the person in charge of product and marketing, completed the launch and digital marketing related work of HAMMERHEAD, the group's first brand in the North American market. Developed a new overseas business model for the group. Defined the product and brand positioning for FLEX brand products in European market.

Nanjing, China

1) Products Roadmap & New Product Definition.2) New Product Launch.3) Product Life Management.4) New Product Training.5) Substitute Marketing supervisor of Gas Product SBU.

Postgraduate Diplomain, Digital Marketing Strategies

Master, Mechanical And Electronic Engineering

Bachelor, Mechanical Engineering