Growth Marketing Specialist
CurrentEnd-to-End Marketing Automation: Develop complex workflows in HubSpot and Zapier to meet sales and marketing goals, resulting in growth in qualified leads.Cross-Channel Marketing Integration: Oversee integrations across HubSpot, Google Ads, Facebook Ads, Zapier, Eventbrite, Zoom, and more. Map form fields to CRM properties, improving data flow, attribution, and reporting accuracy. Deliver insights for strategic initiatives.Conversion Tracking Setup: Implement Google Ads and… Show more End-to-End Marketing Automation: Develop complex workflows in HubSpot and Zapier to meet sales and marketing goals, resulting in growth in qualified leads.Cross-Channel Marketing Integration: Oversee integrations across HubSpot, Google Ads, Facebook Ads, Zapier, Eventbrite, Zoom, and more. Map form fields to CRM properties, improving data flow, attribution, and reporting accuracy. Deliver insights for strategic initiatives.Conversion Tracking Setup: Implement Google Ads and Facebook Pixel tracking through Google Tag Manager. Configure and test tags/triggers to accurately capture user actions, ensuring comprehensive campaign measurement for optimization.CRM & Data Management: Manage HubSpot and Kidosys CRM to ensure seamless data synchronization from forms, imports, and integrations. Improve lead nurturing, segmentation, and outreach, leading to a 30% boost in workflow efficiency. Maintain accurate data, lead statuses, deal stages, lifecycle stages, and pipeline accuracy for sales and marketing.Data Privacy & Compliance: Oversee user roles and permissions within HubSpot to safeguard data and maintain regulatory compliance.SEO Leadership: Conduct technical and on-page audits, perform keyword research, and competitor analysis, and optimize on-page elements to drive organic traffic and enhance search rankings.Email Marketing Execution: Design and execute campaigns in HubSpot and Zoho, improving open and click-through rates while reducing spam and unsubscribe rates through targeted personalization.Data Analysis for Strategic Insight: Support marketing and sales teams with data insights for informed decision-making. Contributed to a data-driven marketing budget by analyzing past campaign performance, and optimizing channel allocation.Automated Reporting & Dashboards: Develop and automate reports and dashboards using HubSpot and Google Looker Studio. Provide regular insights into lead generation, growth, and key metrics to enhance campaign performance. Show less