Dilyana Tomov Email & Phone Number

Crewe, England, United Kingdom

Leading the creative process and delivery of product and services marketing campaigns. Responsible for:• Managing campaign ideation process• Briefing and managing external agencies working towards campaign delivery• Overseeing the quality of the content created by copywriters and designers to ensure that brand identity is adhered to• Ensuring content created is accurate and error-free and delivered in line with original timing plan• Executing campaign effectively, on schedule and on budget• Continuously assessing and reporting on the results of campaigns and implementing improvements where necessary

Crewe, United Kingdom

Leading the development, implementation and running of Luxury Mobility Services for Bentley Motors.• Concept Art Work – leading creative brainstorm sessions to identify potential future projects• UX Design & Development – developing and testing customer journeys• Service piloting and implementation – responsible for the project management of future services, including strategy setup, internal and external supplier engagement, launch planning, asset creation, marketing campaign and event planning• Reporting – responsible for service KPIs setup, tracking and reporting

Middlewich

As part of my Graduate Programme I planned rotating placements in a number of areas within Sales & Marketing in aid of involvement in key projects around the business. All placements are for a period of 3 months and have their own set of objectives.My key responsibilities:SUV Product Marketing Support - working closely with our Engineering team to obtain information in aid of creating a Communications Document used for effectively communicating new product/ derivatives within Sales & Marketing function; Organising events in aid of introduction of a new product/ derivative to Sales & Marketing, including creation of content and engagement of key stakeholders from other functions.Connected Car Support - Supporting Bentley's Connected Car team through research of key technological advancements in the Automotive Industry, IoT, VR, AR and AI. Responsible for the launch of the very first Connectivity Newsletter within the company.Brand Communications – Joined Bentley Network App team and was responsible for monitoring information traffic through the app as well as outward business communication from Bentley to customers. Played a key part in app maintenance, creation & publishing of content, handling complaints & dealing with suppliers.Retail Development – Responsible for mapping a New Retailer Appointment Process, liaising with key stakeholders around the business in aid of introducing the new process and confirming their deliverables. Supporting new Retailer Performance enhancing programme.Aftersales – Responsible for the launch of new on site accessories fitment process, working cross-functionally with key stakeholders. Exploring accessories range expansion opportunities through market research and supplier visits.Bentley Moscow – Relocated on a 3-month international placement to support Bentley’s regional team in Moscow. Responsible for customer data base improvements in the region.

The Programme Management Office is responsible for deployment of 2025 Bentley strategy and oversees the implementation of all strategic projects. As an Internship Trainee I am involved in specific strategic projects and I manage my own objectives and deliverables.My key responsibilities are:• Introduction of SharePoint Environment – Responsible for launching SharePoint for the Strategy & Strategic Projects which is an excellent communication, collaboration and data management sharing tool that is used by key project stakeholders;• Functional Strategies – Responsible for supporting the roll out of Functional Strategies across Bentley through consolidation of data, creation of communications material, facilitation of workshops;• Driving Ideas Management for Sales & Marketing – Responsible for launching the initiative (including set up of Intranet page and SharePoint site) for Colleagues across Sales & Marketing, consolidation of data, facilitation of Ideas Panel Review Meetings and monitoring status of progressed ideas;• Efficiency Programme Champion – My deliverables as a Champion of the programme are focused on leading process improvement and problem solving via preparation and facilitation of workshops with strategic impact on the Efficiency Programme’s objectives for the organisation;• Visual Management – Responsible for setting up and maintaining the Visual Management Boards of all strategic projects that are regularly reviewed by Board Members and Senior Management to aid decision making and progress monitoring;• Support Strategic Projects – data analysis, preparation of Board presentations, workshop support;• Planning, Organising and Facilitating Workshops – responsible for facilitation of workshops and strategy events for large and diverse audiences.

Master Of Science (Msc), Marketing/Marketing Management, General, Distinction

Activities and Societies: Course Representative

Bachelor'S Degree, Management & Economics