• Selected and set up each country’s distributor upon Lexmark strategies.• Negotiated terms and conditions of distributors’ contracts as well as the annual quantitative and qualitative targets.• Monitored, planned and appraised sales team job results by counseling and motivating employees.• Maximized sales and revenue growth, penetrating competitive markets, and identified new business opportunities.• Launched a loyalty scheme for end users securing original consumables’ sales and increasing revenue by 40%.• Analyzed market trends to address business opportunities and issues and set the brands’ annual objectives, strategies, positioning, tactics and measures.• Directed development of interactive, direct marketing, media, creative, sales promotion and PR strategies.• Planned and directed various large scale events with more than 1.000 guests in attendance.• Wrote catalogs, product guides and range brochures that enhanced the sales reps’ understanding of products’ unique selling points and sell more effectively.• Implemented a 24 hours after sales response model resulting in increasing customer experience, stand out company from competition and strengthening brand awareness.• Responsible for design, development and implementation of consumer research.Selected achievements • Directed team of 10 sales representatives generating $17 MM in annual sales across 6 countries.• Trained and coordinated sales force of 8 distributors covering 6 countries.• Saved company more than $100.000 in 2010 by successfully managing sales force budget.

• Supervised channel sales team exceeding sales quota by 70% annually for 3 consecutive years.• Drove adoption of Lexmark authorized partners’ scheme among 300 selected dealers.• Championed marketing programs about business printing solutions resulting in increased resellers sales in a flat sales environment.• Launched a sales-kit for resellers resulting easy selling cost per page solutions.• Oversaw commercial contracts with the resellers and built long-term relationships with them.Selected achievements• Drove channel sales from 700 dealer stores and $2MM to more than 3,000 stores and 7MM necessitating territory split.• Promoted from Retail chain manager in channel sales manager in only one year.

• Launched at Dixons retail chain, company’s most successful replacing/recycling sales promotion resulting in record in sales of 120%.• Introduced incentive compensation awards, training programs and workbooks for retail chains’ sales force which galvanized excitement around Lexmark products and motivated sales performance.• Implemented category management concept in more than 250 retail stores, maximizing profitability and shoppers’ satisfactionSelected achievements• Increased sales in retail chains by 65% the first year by implementing innovative bundles, in store promotional activities, merchandising and couponing strategies.

• Dramatically increased market shares of Lexmark inkjet assortment in the Greek market.• Grew inkjet sales to more than 60,000 devises and $2MM within a year.• Blueprinted credit card holders’ direct mail promotion which resulted in annual sales increases on inkjet category of over 15%.Selected achievements• Responsible for company’s largest regional sales increase in inkjet category.

• Ensured appropriate and accurate shipping and storage of all freight, including transit imports and exports.• Negotiated the terms and conditions of the annual agreements as well as the fees with transportation companies.• Cooperated closely with the sales team in order to check back orders and allocation of goods.Selected achievements• Reduced logistics cost by 25% in the first year by outsourcing warehousing and renegotiating transportation fees.

• Ensured that accounts receivable are collected promptly.• Cooperated closely with credit insurance companies.