In my current capacity, I direct all aspects of country sales operations while managing a commercial team of 49 FTE’s reporting to the CEO. I spearhead high-value deals with leading global brands such as Kraft Heinz and Del Monte. Some of my core contributions to date include the following: ✯ Develop and implement sales, marketing, and brand activation plans across multiple channels.✯ Create commercial policy and generate innovative programs to drive growth in key product categories.✯ Conduct intensive business planning and commercial analysis for an €82M turnover entity.✯ Achieved market leadership for the “Melissa” pasta brand in the Greek market (first time since 1947).✯ Track and analyze business performance using core metrics to facilitate management decision-making.

I conceptualized an expansive strategic vision for the future with a target of driving commercial capabilities towards 24/7 functionality by 2020 within Greece and Cyprus. I overhauled sales, marketing, business development, and revenue growth strategies in line with industry best practice standards. Some of my achievements included:✯ Successfully delivered capabilities mapping for a new business route into the Ho.re.ca (coffee) market resulting in significant revenue growth and development of market share.✯ Designed category growth models and created robust field sales strategy in continuous collaboration with The Coca Cola Company for Tea Relaunch (FUZE) and plant-based drinks (ADEZ).✯ Introduced cutting-edge processes to optimize the end-to-end sales lifecycle across all products.✯ Monitored market dynamics and customer trends using data-driven insights and diligent research.✯ Created strategic programs and transformation initiatives for a salesforce of over 500 staff.

I orchestrated a sales portfolio representing the largest portion of Greek operations with turnover of €236.5M. I managed all channels and led a team of six District Sales Managers, 33 Team Leaders, and 210 Business Developers. I worked in a cross-functional capacity with colleagues from marketing, supply chain, category management, commercial, and finance teams. I created and implemented innovative models and business plans. Some highlights included:✯ Mentored team members and achieved the highest number of promoted District Sales Managers (3/6) due to outstanding work ethic, technical sales acumen, and commercial awareness.✯ Spearheaded the planning and delivery of the corporate leadership conference in Athens (2015)encompassing executives from 28 countries, receiving direct recognition and praise from the CEO.✯ Negotiated a new business distribution deal for Lavazza coffee.✯ Re-organized operational frameworks to successfully implement a “rebound” commercial structure.

Leaded 8 Team Leaders and 64 Business Developers to oversee a large territory encompassing 12,500 routed stores contributing €75m in revenue. I facilitated debt recovery and collections in partnership with the Finance team. Some of my achievements included the following:✯ Analyzed operational and financial metrics to drive innovation, efficiency, and revenue creation.✯ Designed and implemented robust strategies to support commercial operations and credit management.✯ Provided team training and led two subordinates to achieve promotion due to outstanding results.

Fostered strong working relationships with major international organizations such as Carrefour, Sklavenitis, Masoutis, Veropoulos, Galaxias (Pente) and Elomas to negotiate terms and deliver €161M annual turnover. Some of my contributions and highlights included:✯ Conceptualized and rolled out performance evaluation plans and related metrics to enhance output.✯ Spearheaded FCM Channel plans with input into Trade Marketing, Supply Chain, and Finance.✯ Assessed organizational frameworks and sales strategies to uncover areas for improvement while managing the annual agreements and trade budget of over €41.5M.✯ Introduced a new commercial and credit policy and opened new revenue streams for the business.

Negotiated purchases of €385M on behalf of the Greek business (groceries) and continually enhanced market positioning by defining new categories (Bio/Diet/Local-Traditional products, coffee capsules) leading to sustainable revenue growth. Some of my achievements included the following:✯ Coordinated the successful transformation of 350 Dia discount stores to Carrefour Express.✯ Played a key role in high level negotiations with Nestle, PepsiCo, Mondelez, Mars, and Unilever at pan-European Level for a group of countries.✯ Created new categories to expand sales reach including BIO, Gluten Free, and Diet products.