Dimitriy Grishin Email & Phone Number

Increased MRR 4x through enhanced channel partner engagement and a robust product launch plan. Developed comprehensive marketing activities and metrics, resulting in significant gains in web traffic, conversions, and product adoption.Increased Professional Services Revenue by 100% year-over-year by spearheading a strategic plan to drive rapid expansion of the divisionDeveloped a Pro Forma budget and Go-To-Market strategy, leading to effective cost-cutting measures and resource allocation during industry stagnationDeveloped and launched a program that identified diverse client profiles and behaviors, guiding product development. Despite high industry turnover, enhanced customer understanding of integrations and business applications.Devised and executed a marketing plan, including a comprehensive content strategy, Voice-of-Customer interviews, and increased video content.Enhanced collaboration with channel partners by integrating marketing efforts and renegotiating agreements to incentivize promotion and drive awareness, resulting in improved partner engagement and product visibility.Launched a streamlined training program focused on core product knowledge, consumer behavior, and integration complexity, reducing employee onboarding time by 50%.Improved engagement, expedited issue resolution, and facilitated quality feedback to the product and engineering teams.

Greater San Diego Area

Held full accountability for P&L, sales forecasting, and operational performance, focusing on clear goal setting, transparency, and weekly KPI tracking. Fostered candid communication and accountability, supported by robust financial models for ad spend, trade shows, inventory turns, and cash conversion management.Drove 3.5x revenue growth with a 20% CAGR by targeting niche markets, investing heavily in SEO and PPC, developing a robust customer acquisition and sales expansion plan, and leveraging calibration services to secure long-term contracts.Designed and executed a structured service sales model with defined roles and a cross-commission plan, leading to a 15% year-over-year growth.Implemented EOS scorecards, enhancing sales team efficiency and self-management, reducing back orders, and improving vendor management and processing times for returns and warranty items.Led initiatives to improve the cash flow conversion cycle.Launched a new company within the corporate umbrella and led recruiting and training.Acted as an advisor to the Corporate Chairman for Matphil Technologies businesses. Led the first round of executive hires, developed the Pro Forma budget for a new company and assisted in its market launch, and provided ongoing go-to-market strategy, customer acquisition assessment, and financial analysis.Successfully led the adoption of new ISO 17025 accreditation standards, passing the audit with zero non-conformances.Developed and championed the company employee mentorship program.

Implemented a new sales model, compensation plan, and training program, driving significant improvements in performance and growth. Directed the comprehensive company turnaround by developing strategic plans and building high-performing teams. Spearheaded company headquarters relocation, including lease negotiation, office layout/infrastructure, recruitment, and staff training.Orchestrated a turnaround by shifting focus to niche markets, refining the product portfolio, and implementing a strategic plan that drove 3.5x revenue growth, reversing a 10% sales decline.Developed company strategy, brand messaging, and customer acquisition model, rolling out a new budget and business plan.Implemented new digital and content marketing programs, tripling inbound leads.Restructured and grew sales and marketing departments by rebuilding product portfolio management, developing promotional strategy, and expanding product offerings.Grew house brand revenue by 5x by cultivating key supplier relationships and developing co-marketing, exclusive promotions, and lead generation programs.Worked with Human Resources on growth and retention programs, improving employee retention by 50%.Restructured operational department, streamlining processes to improve on-time delivery, reduce backorders, improve inventory turnover, and convert stale inventory to cash.

Greater San Diego Area

Managed 308 SKU’s through the Product Life Cycle.Collaborated in creating catalogs, technical application guides/papers, brochures, quarterly promotions and tactical marketing plans.Managed the launch and development of OEM & Private Label programs.Helped increase Private Label and OEM Business by 100%.Identified and analyzed market trends for new product review and current brand analysis.Worked with the engineering team to increase manufacturing efficiencies and lower costs.Developed and maintained product price tables and worked with senior management on product pricing strategy.Prepared quarterly brand sales reports and product forecasts by Brand/Product Group and SKU.Produced material for and facilitated product training for domestic & international sales team as well as distributors.

Generated 15% sales increase for two consecutive years through helping develop sales strategies, promotional dealer packages, and logistics plans.Arranged weekly calls and meetings with international dealers to better understand market changes/challenges, analyze sales, create sales plans and forecast inventory.Organized sales forecasts for manufacturing to help drive down backorders and increase inventory turns.Analyzed and tracked sales trends and identified new opportunities.Provided product and technical support.Worked with A/R department to implement strategies and systems to decrease outstanding invoices.