As the VP of Global Marketing at a leading Workforce Management Solutions and Consultancy firm, Simms & Associates, my current focus is on attracting top talent to our company through (employer) branding initiatives. Additionally, I lead the development of comprehensive marketing strategies aimed at acquiring new customers in the EMEA, US, and Canada.Prior to this role, I served as the CEO of one of the Netherlands' prominent IT marketing agencies, where I was passionate about enabling IT businesses to achieve growth. Whether our clients sought assistance in attracting customers or outsourcing their marketing activities, we helped them achieve exponential growth.During my time in that role, I worked closely with companies to develop their brand values, positioning, personas, and value propositions, define target audiences, implement marketing automation, and create account-based marketing programs and digital marketing campaigns. I also authored the book 'Marketing Sucks and Sales Too!' to address the challenges in aligning marketing and sales departments, offering valuable insights to foster growth within companies.
Listed skills include Online Marketing, Direct Marketing, Marketing Strategy, Brand Management, and 22 others.