Worked on evaluating and implementing various ways of increasing NPS and LTV of a customer and designed wireframes for various pages (e.g. upsell page) and understanding where we can improve the product as per the user’s experienceWorked on managing new or existing partnerships and to look for more alliances for possible synergies for brand visibility and establishment Devised a model to understand various affiliate marketing platform and evaluated more profitable means of operations for Keto India for upselling our productUnderstanding various touch points in the user journey by conducting primary research and evaluating the responses to understand the feedback to work on improving the referral rate furtherUnderstanding the CRM involved and worked on developing a lead scoring dashboard to help improve the efficiency of the business development teamWorked on improving the SEO score of the website

Managing delivery and performance of top tier digital advertiser accounts for Singapore, Malaysia and Hong KongNurturing existing and forging new business relationships with ad agencies and directadvertisersImplementing and evaluating campaign strategies based on advertisers’ marketingobjectivesBecoming a product expert and leveraging that expertise to solve technical andoperational challengesMentoring junior members of the Account Management division

Proactively managing multiple digital advertiser accounts for UKCultivating positive business relationships with media-planners and buyers at adagencies and with direct marketersAnalyzing campaign objectives vs. performance data and identifying strategies formaximizing campaigns’ return on investmentWorking collaboratively with Sales Teams and internal operations teams on proposals toclients while leveraging experience from previous campaignsTroubleshooting campaigns that under-deliver or under-performDeveloping proficiency on technicalities of digital advertising and gaining a deeperunderstanding of in-house ad-serving and data management platforms

Proactively managing multiple digital advertiser accounts for South AfricaCultivating positive business relationships with media-planners and buyers at adagencies and with direct marketersAnalyzing campaign objectives vs. performance data and identifying strategies formaximizing campaign’s return-on-investmentRegularly contacting advertisers and agency contacts regarding campaign optimization,growth strategies and opportunitiesWorking collaboratively with sales teams and internal operations teams on proposals toclients while leveraging experience from previous campaignsTroubleshooting campaigns that under-deliver or under-perform

Worked on a live study project to understand media planning and buying behaviour from media agencies as well as advertisersConducted market research and analysed the data for 10+ Media agenciesAnalysed right target audience for client’s product/services contributing to a hike of 7% in their ROI