Dina Kamel Email & Phone Number

Cairo, Cairo Governorate, Eg

Cairo, Egypt

Costa coffee Egypt & Jordan

Cairo, Egypt

-Managing all marketing functions from Brand strategy, Annual Marketing calendar, Budget & Expenses, U&A Research, Product development, Packaging, Monthly Campaigns planning, Execution & evaluation, Menu Engineering, Trade Marketing, promotions & cross branding, events & sponsorships, Loyalty program, Outlets / in-store interior Branding & customer Experience Management, business development & E-commerce. -Work closely with all internal departments and external suppliers / vendors / Agencies involved in the sales and marketing of our products / brands to ensure the success of our brand.-Handling the alliances & co-branding with any other party / Organization to increase our business portfolio and Brand equity.-Supervise & mentoring the junior branding marketing team. -Monitoring & analyzing our brand sales performance & activities vs. planned and competition activities, compiling & reviewing competitive intelligence reports on regular basis, shared with involved teams and responds to threats.-Monitoring & analyzing our brand performance on digital channels vs. competition.-Leading NPD (New Product Development) weekly meetings, Tasting products & working with R&D on products developing, and prepare the proper packaging and launching campaign for it.-Prepare for new stores opening plan & communication.-Periodical market visits vs. competition to monitor (Visibility, Prices, Display, POSM, Promotions, In-store branding) for our 130 outlet and follow up on corrective actions-Managing the internal communication & employees activities Branding-Managing the Marketing Research project, supervise fieldwork, reporting & analysis.

Cairo

-Planning & identifying the marketing brand strategy for Egypt market & Review it with the Regional Marketing Director.-Planning & developing the annual marketing plan, activities calendar, Promotion Plans, on-ground activations & events, along with ensuring proper budget allocation with the most cost effect way, and review it with the Regional marketing Director & country Manager.- Managing & planning for new stores opening / Launches and its budget in Egypt Governorates.- Manage the private label products; packaging, display, communication & promotion plan.- Developing the annual / Mid-Year business review to evaluate the achievements vs. set plans, budget & sales forecast.- Supervise, guide & mentor the Marketing team, which consists of 3 members; Assistant Brand manager, marketing executive, and graphic designer& photographer. - Managing & developing all the brand communication internally & externally ATL & BTL. In Egypt & regionally when needed, and set the proper media plans for it.- Managing & briefing the agencies for any ATL, BTL, Digital, and PR activities.- Managing all researches needed to insure proper shopper & consumer understanding.- Develops visibility and MSL guideline booklets. And Follows up visibility standards execution on the field with the commercial Manager and takes corrective actions.- Monitoring & analysing our brand performance & activities vs. competition, compiling & revising competitive intelligence reports on regular basis, shares with the involved teams and responds to threats.- Monitoring & analysing our sales performance vs. forecasted regularly using oracle & Falcon, and takes corrective actions.- Scrutinises & analysing Retail audits, identifies opportunities and takes corrective actions

Cairo

-Planning for the development and implementation of the annual holistic marketing strategy, budget and activities calendar of the brand to maximize the sales growth & brand equity with a cost effective manner.-Preparing quarterly / mid-year business review to evaluate the achievements vs. operation plan, sales forecast & Market Retail Audit and takes the needed corrective actions.-Achieved double market share of the total beauty soaps of Arma Group within 2 years, and in modern trade sector from 8 % till 22 % market share.•Developing products features & preparing for new launches; new product line and SKUs•Monitoring & analyzing our brands performance using SAP, Dash Board & Retail Audit•Managing Marketing researches & product home test to understand consumer behavior & feedback•Briefing any third-party Advertising, media, On- ground activation or researches agencies of all BTL & ATL needed.•Track expenditure on a monthly basis & re-allocate budget if needed.•Contribute to creative strategy development and copy evaluation.•Writing & editing any publications to promote our brands.•Monitoring our media campaigns efficiency vs. the competition, analyzing media tracker and Recommend initiative to defend our brands.•Periodical market visits vs. competition to check (Availability, Visibility, Prices, Display, POSM/Promotions/In-store branding evaluation)•Planning & Developing the Brand Promotional Plan of any campaign and following up with involved teams;Sales, Purchasing, Quality, Finance, Operation, Planning, Production, Stores•Managing activities; events, festivals, road shows, consumer promotions and giveaways E- Marketing:Planning for the development and implementation of the annual Digital marketing strategy, budget and activities calendar for all ARMA Brands; Crystal, Oxi & El Hanim.•monitoring & analysing our digital presence Vs. competition across all channels

Cairo

•Planning, developing and evaluating marketing plans, calendars, strategy and performance.•Identifying key points that needs improvement & proposing the suitable marketing strategy / business plan and the proper road map.•Conducting & Designing Marketing Research, moderating focus groups & data analysis •Preparing and developing curriculum & material for various training courses. (Marketing & soft Skills)

Cairo

Assist in planning, development and implementation of all Alkan’s internal & external communications plans in its different sectors;In Real Estate “Citadel plaza project “:•Briefing the agencies for the corporate Identity, Press Ads, Brochures & seasonal greetings.•Managing the New Year calendars and corporate gifts.•Managing the events, conferences and sponsorship.•Managing Citadel plaza’s website project; design site map & content management.•Managing CSR activities & initiatives, developing a comprehensive sustainability plan to develop internal & external communications plans and employee involvement as well as needed. (i.e; creating an urban development in the project area through many activities like planting trees & redecorating the area around the project in coordinating with the involved parties; government, school students & employees)Alkan Air:Handling the marketing activities through Briefing the agencies for the corporate identity, press ad, newsletter, brochure, website and gifts as well

Cairo

Internal comm:•Manage the work of any third-party media or researches agencies sub-contracted to assist with internal communications.•Moderating focus groups sessions and researches questionnaires.•Manage the organization internal exhibitions /events to ensure the right presentation of the bank image.•Manage the organization publications, flyers, booklets, press releases and news letter.•Assist in the development of the bank’s intranet page and following up its regular update.•Manage the bank CSR activities and its promotional plans & Events through “BM foundation for community development and welfare”.External Comm:•Brief the agencies of all the external communication needed & Keep regular contacts.•Manage BM media Campaigns, documentary films and media plans in TV, Radio, Press, out doors and online as well. (I.E.: Project manager of Ramadan Campaign 2008 9 TV. Ads, press & outdoors - Project manager for Ramadan Campaign 2009 11 Ads for the second consecutive year which achieves that BM ranked the 5th best Ramadan campaigns’2009 by AC Nielsen, and recently project Manager for an integrating awareness media campaign 2010 with 9 TV, Radio, press and outdoors Ads)*Project Manager of FEB TV campaign 2009 which is the 1st national awareness integrated communication project targeting the Egyptian general public, under the auspices of the Federation of Egyptian banks that aims to generate public acceptance for the banking sector through promoting its economical importance & role in society welfare and to develop and enhance awareness of financial services. •Assist in planning & developing the bank’s website and following up its regular content update through web content management tool through share point program.•Manage FEB Website content www.febanks.com as a Project manager, designing site map, ensuring its consistency with the FEB’s corporate identity and following up its regular update. •Assist in Updating outdoor & online messages regularly.

Egypt

- Preparing PPMs and all the details of the production processes.- Assist in finializing films & edit sessions.- Managing client accounts i.e.: Taki TVC, Etisalat Misr (Doc. Film), Egypt telecom & speranza (photo sessions)

Maadi

- Manage the organization internal exhibitions, events, concerts, roll ups, booths and giveaways. - Manage all the Association publications, press releases and newsletter- Manage the organization TV, Radio Ads, press ads & web banners.- Creating and bonding good relations with media contacts.- Manage the Association Web Site and following up its regular update- Managing PR activities (youth campaign)- Manage a communication network between all the Branches to be up to date.

Diploma, Marketing/Marketing Management, General

Studied Principals of Marketing, Marketing Research, Marketing strategy, CRM, Integrating marketing Communication, E-Marketing,

Courses In English Language, English Language And Literature, General

English Language courses

Bachelor'S Degree, Mass Communication/Media Studies

Broadcasting & Television section