Dina Bhadreshwara Email & Phone Number

United Kingdom

Mentor in the Pardesi Mentorship scheme - a collective and community approach to Mentorship for South Asian women and femmes worldwide.

Co-chair with Rachel Xavier of REACH equity group, championing and celebrating people of colour who work at Citizens Advice national and local offices

• Manage, coach and lead a team of digital experts
• Support the organisation’s digital transformation by encouraging change, embedding new ways of working and launching new products.
• Lead on analytics for all key campaigns – ensure tracking is in place for new features, that it’s coded appropriately in Google Analytics and dashboards set up. Also manage optimisation, testing and Analytics Consultant.
• Ensure alignment and coordination in multichannel campaigns, making sure they’re planned and integrated by keeping user journey and customer experience front of mind. E.g. Act as Digital lead for Great Daffodil Appeal.
• Product Owner for all campaigns. E.g. for our Blooming Great Tea Party product I led a vision board and user journey workshop to ensure all stakeholders bought into vision, workshopped ideas for new relevant features.
• Oversee delivery of email marketing. Gained senior buy in to launch email strategy to address the value of this channel for the business. I champion the use of intelligent data, targeted creative, content and useful.

London, United Kingdom

• Digital partner and strategist with Fundraising. Worked with senior stakeholders on product strategies and getting buy in to ensure Digital is thought through from inception to delivery. Established a programme of work.
• Product Owner for key campaigns, ensuring any development on the website was strategic, well thought out and grounded in data. Created plans, timelines and worked with Dev, UX, Design, Content, Marketing and Product.
• Analytics – Responsible for all Digital reporting. Created analytics roadmap, hired in house analytics role and consultant on a retainer basis to bring the charity up to speed to and to ensure our Google Analytics.
• Testing – Responsible for procuring new AB/MVT testing tool, Optimizely and selling value into the business. Created testing strategy and plans, established Trello board and bi-weekly testing group. Also established.
• Embedded a Customer Experience approach to working on campaigns. Held CX workshops with teams to identify customer needs by highlighting opportunities in marketing, conversion channels and the supporter journey and.
• Agency management – managed the Digital agency which supported with web development, ensuring project plans were realistic and budgets adhered to.

London, United Kingdom

• Developed and communicated income generating insights to the department, across all fundraising teams, senior level management, and the rest of the organisation. E.g. set up online donation weekly dashboard to monitor.
• Responsible for the NSPCC’s sector leading Attribution Modelling (Digital Pathway) project (included procuring the product, selling it into the organisation and sharing clear insight and recommendations).
• Developed NSPCC’s first testing approach, measurement strategies, measurement implementation plans (including A/B and Multi-Variant Testing), tracking implementation, and the provision of reporting and insights, and.
• Responsible for managing the Digital Fundraising budget, forecasting, producing ‘flash reports’, road mapping and objective setting with the team.

• Wrote and implemented Action on Hearing Loss’ first digital marketing strategy. This included an inbound marketing strategy, social media delivery model (including reputation management), content marketing, SEO.
• Plan, scheduled and managed complex supporter journey programmes as well as managing regular subscription emails to segmented lists. Daily use of email software, data querying and management and as well as analysis and.
• Managed the paid digital marketing – responsible for Google Grants and paid Adwords accounts, and other online advertising such as Facebook.
• Used insight from Google Analytics to inform new digital activity as well as improve current activity.
• Developed Social Business project which champions digital internally and encourages staff members to embrace social media and use it to advocate the organisation. This involved organisational change management and.
• Planned, managed and delivered the digital rationale of Action on Hearing Loss’ first integrated advertising pilots. This included digital media planning, social media management and email.

• Development, implementation and project management of fundraising campaigns.
• Worked closely with the PR team to seed content deemed viral to relevant blogs and news sites.
• Development and implementation of Everyman social media communications strategy. Initiated and developed the ICR and Everyman’s social networks - used Twitter and Facebook to ensure campaigns were successful through.
• Devised and delivered social media training workshops and presentations to senior management to get buy in to set up social networks for the charity.
• Regularly used web analytics to monitor fundraising campaigns and used insights to make changes to content.

• Administering legacy fundraising initiatives. Organising and attending Legacy Receptions for solicitors. Monitoring scheme and solicitor key performance indicators to ensure a profitable outcome for the organisation.

Ma, Documentary Practice

2:1 Hons, Bsc Multimedia Technology And Design